Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Carmichael Watson Project

SMALL SCALE, BIG CHANGE: THE IMPACT OF SOCIAL MEDIA

Laura Gould, Archivist Guinevere Barlow, Research Assistant

Lothian Health Services Archive Carmichael Watson Project

SMALL SCALE…

…BIG CHANGE

interaction

reputation/image

we’re all in Communications now

new audiences

#TWITTERSUCCESS

WHY SOCIAL MEDIA? Communicate… …widely …quickly …directly …with little cost or technological implications Can we afford not to?

ALEXANDER CARMICHAEL (1832 – 1912)

Tartan, brooch and charm © Carsten Flieger

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