Small & Nimble_Ryoji Maeshima

FUKUOKA -Japan . 福岡 A Knowledge City with QOL (Quality of Life)

Our Strategic Change

-Small is Wondeful !

Ryoji Maeshima Senior Deputy Director, Business Development

1500km(2hours)

1000km(1.5hour)

500km(1hour)

Tokyo

Yokohama

Kyoto

Kobe

Fukuoka

Shanghai

Qingdao Seoul Busan

Taipei

Hong Kong

Beijing Dalian 120

Meeting Place Fukuoka is

Founded by City Government & private sectors

New ICCA member since 2013

City Convention Bureau since 1987

Supported by 600+ FCVB member companies

Strategicaly Changed in 2013-2014

What kind of changes in FY 2013 ?

Appointed as 1 of 5 "Japan Global MICE Cities"

Doubled MICE promotion budget

New organization name

Improvement on staff quantity and quality

74CVBs 15 candidates 5JGMCs

Consulting by

GainingEdge

Financial

support by JTA

JPY100million (US$934M)

JPY191million (US$1,785M)

25% from

private sector

12 20 (9strategic pertners,1member, 5propers,2cityofficers,3ptws)

3 new teams(Research&Marketing,Event Management,Business Matching)

"National Specific Zone" - entrprenourship

What drove us bounding for Changes ?

Population Shrink - birth rate (1975:2.0 ⇒ 2030:1.34)

Aged Society - pentioners ratio (65+ years old)

25% (2013) ⇒ 33.4% (2035)

Tax income ↓ / sosial welfare responsibility ↑

Serious domestic market shrink

Key Word is Asia

2060

800 ～ 991 millions

Who changed Fukuoka ?

How we changed Fukuoka ?

Fukuoka Directive Council (since 2011-)

92 local members from comprehensive fields

local governments / economic organizations / research institutes

universities / developers / contractors / hospitality / tourism / bank

transportation / life-lines / medias / IT / retailers / servic e/ trade etc.

5 working groups under the key software "MICE"

Smart

City

Urban

Development

Human

Resources Food

MICE (Business Events)

How FDC works ?

Benchmarking international business cases

・go ⇒ ask ⇒report ⇒ share ⇒ plan ⇒ action

Ask for Key Persons

Practical Actions & Social Legacies as Goals

Small teams in Face to Face communication

・20-30 members for each chapter

・regular meeting almost every month

Intellectual approach - Key academic studies & industrial cluster

Future Images of Fukuoka

The Fukuoka metropolitan region

aims to be most sustainable region

in a globally competitive Asia.

As a business hub of East Asia,

Fukuoka has become a base for business communication,

development & trading

between Japan, China, Korea, Taiwan and other nations.

Talented people from diverse backgrounds come to Fukuoka

to visit, work and live.

What was Good ?

What good in our process.

Small teams in Face to Face communication

Reference to the Experts - at low cost or free

Shared same Goal - Social Legacy

Realization of the projects

Frequent Communication in un-official occasions

and Passion !!