Transcript
SKYFALL EXPRESS -CAMPAIGN OVERVIEW
• Permanent re-naming of train and train entirely wrapped
• Complete freedom to take over train interior
• Support of all station, technical and catering staff
• Free First Class travel and meals for all journalists and staff throughout partnership
• First ever film to give its name to a train
• Entire route allocated for maiden voyage on Saturday 16th February for travelling junket
• PR-led adverts funded by East Coast
EAST COAST PARTNERSHIP
SKYFALL EXPRESS – THE LAUNCH
ONLINE COVERAGE
ONLINE COVERAGE
Twee
#Skyfalltrain
• Together with East Coast encouraged the public to tweet pictures of the train
• Since the launch, the Skyfall train has caused a Twitter frenzy
• Started with the media on the travelling junket and members of the public who saw the first train journey
• To date over 300 tweets and counting
• People still regularly tweeting to find out when they can travel on the train
#Skyfalltrain
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