Transcript
MARKETING PLAN
Shop.okaaj.com
Marketing Plan• The action of
business promoting.Wholly use our resources with rigid structure and sell our product and service.
Strategy enhancment• Physical and digital
marketing with time to time updates.
Result measuring• Feedback a two way
traffic between consumer and provider .
MARKETING PLAN
OBJECTIVES
SITUATION
ANALYSIS
IMP
LEM
EN
TA
TIO
N P
LAN
MA
RK
ETIN
G
STR
ATEG
Y
MARKETING PROGRAMS
MARKETING PLAN
Product design,marketing,distribution,scheduling.
Industry,Sales,Compititor,Customer,SWOT,Marketing activities.
Marketing objectives and business objectives.
Product,price,place,promotion.
Market research,trade promotion,personal selling.
FINANCIAL
INFORMATION
PERFORMANCE
EVALUATIONS
AND
MONITORING
HR
OkaajOka
aj
Oka
aj CO
NTIN
GE
NC
Y P
LAN
S
STRUCTURE
Okaaj
Okaaj
MARKETING PLAN
After sales service,customer care.
Campaigns,meeting,sales analysis,profit & loss.
Symptoms of failure,alternative strategy.
Financial assumptions,budget,sales projection.
Simple organizational structure.
Physical Marketing:• TV.• Newspaper.• Leaflet.• Billboard.• Push sms.• Trade fair.• Postering.• Stall.• Campaign.
Digital Marketing:• Email marketing.• Video marketing.• Social networking.• Add in Google & other
popular sites.• Attractive Website.• Fan page,
group,forum,question answer.
• Click,like,comment,share.
MARKETING PLAN
Action Tactics Budget Strategy
Situation
Reporting
• Event• Lead
generation.• Branding.• Social media.
• Technology. • Assumptions. • Segmentation.• Targeting.
• Key Stats.• Customers.
• Traffic sources.
• Top pages.• Total page
views.
• Public relations.
• Communication.
• Process. • Projected spend.
• Positioning.• Product.
• Industry.• SWOT
• Unique Visitors.
• Page visit.
• Web and online.
• Mobile advertizing.
• People. • Control measures.
• Customers.• Channel.
• Competition. • Bounce rate.• Time on
website.
MARKETING PLAN
Sales Manager. Chief Marketing Manager Promotion Maneger.
Advertising Manager
Advertising Analyst.
MARKETING PLAN
Promotion Analyst.Regional Sales
MARKETING PLAN
Analyze customer needs
Analyze marketReviev and optimize
Measure results Analyze competition
ResearchImplementation
Strategic marketing plan
Target Customers
Buyers
Multimedia Advertising Agencies
Web Designers and Developers
Ecommerce Site Management Firms
Freelancer
MARKETING PLAN
Planning
MARKETING PLAN
Evaluation
Implementation
Strategy
Input Output
• Competitive Price• Error free quality image• Minimum Turnaround Time• After Sales Service• Instant Customer Support Team
Strengths
• No creative designer for any creative designing
• Mostly need to extend Free Trial Turnaround time.
• Designers feel uncomfortable to work on new projects
Weaknesses
• Fashion and press studios are increasing rapidly
• Our reputation is increasing in the sector
• We have the skills to get business
Opportunities
• Small companies are offering lower price for the same services we provide.
• Medium clients are looking for lower price with the quality
• Operation cost is increasing and service rate is decreasing.
Threats
MARKETING PLAN
1
2
3
4
5
Email and Push massege.
Search engine
Social networking group page create,fanpage.
TV,Newspaper,Leaflet ,Billboard,Postering.
Business fairs,campains.
MARKETING PLAN
FinanceBank Loan,Creditors,Suppliers etc.
Return of investmentProjected sales.When will we reach break even point and when can we get ROI.
Payment MethodCredit card,paypal,western union, bank account,bkash etc.
Delivery SystemProjected date,DHL,Shipment,Bus service.
After sales service and supportCRM,hotline,feedback,purchase return.
MARKETING PLAN
Channel/ Month PPC Direct SEO Total/Month
February $9,50 $9,00 $6,50 $2,500
March $2,300 $2,000 $1,300 $5,600
April $3,900 $3,200 $2,300 $9,400
May $4,500 $4,200 $3,100 $11,800
June $5,900 $5,000 $3,650 $14,550
July $7,800 $7,100 $4,900 $19,800
August $8,800 $7,700 $5,500 $22,000
September $10,000 $8,750 $6,250 $25,000
October $10,000 $8,750 $6,250 $25,000
November $7,800 $7,100 $4,900 $19,800
December $4,800 $4,200 $3,000 $12,000
Total $66,750 $58,900 $41,800 $167,450
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Monthly Target Breakdown for 2013.
Febru
ary
Mar
ch
April
May
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
Monthly Projected Sales
Monthly Projected SalesCumulative Projected Sales
Thank’s for AllPresented by Imran,Sefat,Easin,Asad,Mumu.
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