Shop genius pretargeting_investor_oct

Pretargeting Customers

NETPLENISH INC. 12.2014Patent Pending

98% of shoppers searching for an item,

leave the website they are on without converting.

This is why retargeting advertising has produced

such good results for brands like Amazon and so

many others…

All retargeting programs let you advertise to shoppers AFTER they have

visited your website.

ShopGenius lets you use your existing retargeting program to advertise to

shoppers looking for what you sell BEFORE they have ever visited your website!

Current retargeting technology

A user views a specificproduct on a e-commerce

website

That website dropsa tiny piece of code

into the users browseridentifying that they looked

at the product

Ads for that product fromthe merchant show up on other websites

as the user surfsthe web.

User views productat merchant A’s website

Product is for sale at a better price on

Merchant B’s website

User will discover thebetter priced retargeting ad as they surf the web

withoutever having visited

Merchant B’s website previously

Merchant Bproduct ad

Our Pretargeting technology

How can you do that?

Answer: With a network of browser extensions.

Why is that so powerful?

Answer: Because browser extensions can gather shopping intent information.

ExampleExample

Example

ShopGenius is a network of browser extensions that gathers anonymous shopping intent data to

determine if there exists a better priced vendor selling the exact same product.

When we find this, we work with the vendor to repurposetheir existing retargeting pixels and deliver them to our

users, so the shopper may naturally discover the better priced product as they surf the web.

(Important note: Our partners DO NOT share any personal user information with us,

only anonymous shopping intent data)

NetPlenishShopGenius

Network

NetPlenishShopGenius

Network

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User

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- User views any shopping URL - Extension partner passes URL to network

- Better priced item found and retargeting pixel is passed back to extension

- User discovers better priced product ad as they surf the web

It works like this…

- Browser extension developer shares in ad revenue created

What is required and what are the costs?

•A merchant needs to have an existing retargeting advertising program in place.

ShopGenius works with almost all current ad platforms.

•If a product is lower priced than the item being viewed by our user, the merchant can bid to have

your retargeting pixel delivered. (It works just like Google Adwords CPM, just way cheaper!)

User economics

• We have proven audience acquisition for almost zero cost.

• Pixel insertion fee 5 to 20 cents during beta phase.

• In comparison, the average e-commerce Google Adwords CPC is 70 cents.

• Average ShopGenius network user generates 28 pixel insertion opportunities per year.

• We share 20% of the generated ad revenue with our

browser extension partners.

How big is the market?

• According to Google, 33% of all Chrome users have a

browser extension installed.

• Crossrider, a major tool used to develop many

popular browser extensions, cites over 1 billion downloads,

growing at 1.8 million daily.

David Compton, CEOFormer CEO of OIO. Grew company to the largest IB futures trading firm in the US. Former EVP of TradingMarkets.com and Creative Consultant to TheStreet.com.

Steve Markowitz, Chief StrategistCo-founder, Chairman/CEO of MyPoints.com. Took company public on NASDAQ to market cap of $1.4 billion.

Mark Evans, VP Engineering, Senior Software Engineer

Zuujit.com and Noza.com.

The Founding Team

The Advisors

Lester Wunderman – Founder of Wunderman (Young & Rubicam) Father of modern-day direct marketing.

Dan Ciporin – Former Chairman and CEO of Shopping.com.

Stephen Messer – Former Chairman and CEO of LinkShare.com.

Heidi Messer – Former President and COO of LinkShare.com.

David Duckwitz – Former President Commission Junction and GM at

ValueClick eCommerce.

Current Investors

For more information contactdave@shopgeniusapp.com