Shaping Sustainable Urban Mobility
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SHAPING SUSTAINABLE URBAN MOBILITY A NOVEL APPROACH BY BMW GROUP
BMW Car Sharing, DriveNow USA, March 2014
DriveNow USA, BMW Mobility Services, Spring 2014 Page 2
ADAPTING TO A CHANGING BUSINESS CLIMATE. BMW GROUP IS A MOBILITY PROVIDER.
Dwindling resources
Urbanization and changing mobility needs
Environmental impact and climate change
Adapting to a new policy climate
Customer sustainability preference
Electric vehicles
Mobility services
Digital products
THE RISE OF THE SHARING ECONOMY. FROM CAR OWNERSHIP TO MOBILITY ACCESS.
Page 3 DriveNow USA, BMW Mobility Services, Spring 2014
DriveNow USA, BMW Mobility Services, Spring 2014 Page 4
DRIVENOW CAR SHARING IN SAN FRANCISCO. MISSION AND KEY THEMES.
Our Mission: Deliver BMW’s sustainable (electric) mobility
service to non- traditional customers.
Sustainable: All-electric BMW
Active E vehicles. Free-floating: Pickup and dropoff
cars in different locations. Flexible: No late fees.
Mobile: Use iPhone and Android
apps to find and book.
DriveNow USA, BMW Mobility Services, Spring 2014 Page 5
DRIVENOW FUTURE IN SAN FRANCISCO. FLEXIBLE AND SPONTANEOUS ON STREET.
DriveNow San Francisco Locations Munich On Street Parking Locations
DriveNow USA, BMW Mobility Services, Spring 2014 Page 6
BEYOND THE CAR: BMW i VENTURES. INVESTING THE FUTURE OF MOBILITY.
Chargepoint ParkatmyHouse
Electric vehicle charging
equipment, SaaS.
Multi-modal routing in San
Francisco.
Embark SF
Peer-to-peer parking
sharing.
CORE FUNCTIONALITY
CORE FUNCTIONALITY
CORE FUNCTIONALITY
PREMIUM FUNCTIONALITY
PREMIUM FUNCTIONALITY
BMW i Drivers only
CORE FUNCTIONALITY
PARKNOW: PROVIDES INNOVATIVE AND ADVANCED
CUSTOMER SOLUTIONS.
PARKNOW
LONGTERM
Booking and payment of parking
spaces directly through ParkNow
Easy and convenient access to
parking facility - no paper ticket
EV-Charging and other services
bookable
Monthly rent of parking with EV
charging (only i3 cars)
ACCESS
CAR-RELATED
SERVICES
MARKETPLACE
OFFERS
RESERVE /
BOOK
FIND
Premium Spaces available at
premium conditions
PREFERRED
SPACES
Intelligent online parking search and
presentation
Wide range of offers, events and
packages
THANK YOU.
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