Shaping Sustainable Urban Mobility

SHAPING SUSTAINABLE URBAN MOBILITY A NOVEL APPROACH BY BMW GROUP

BMW Car Sharing, DriveNow USA, March 2014

DriveNow USA, BMW Mobility Services, Spring 2014 Page 2

ADAPTING TO A CHANGING BUSINESS CLIMATE. BMW GROUP IS A MOBILITY PROVIDER.

Dwindling resources

Urbanization and changing mobility needs

Environmental impact and climate change

Adapting to a new policy climate

Customer sustainability preference

Electric vehicles

Mobility services

Digital products

THE RISE OF THE SHARING ECONOMY. FROM CAR OWNERSHIP TO MOBILITY ACCESS.

Page 3 DriveNow USA, BMW Mobility Services, Spring 2014

DriveNow USA, BMW Mobility Services, Spring 2014 Page 4

DRIVENOW CAR SHARING IN SAN FRANCISCO. MISSION AND KEY THEMES.

Our Mission: Deliver BMW’s sustainable (electric) mobility

service to non- traditional customers.

Sustainable: All-electric BMW

Active E vehicles. Free-floating: Pickup and dropoff

cars in different locations. Flexible: No late fees.

Mobile: Use iPhone and Android

apps to find and book.

DriveNow USA, BMW Mobility Services, Spring 2014 Page 5

DRIVENOW FUTURE IN SAN FRANCISCO. FLEXIBLE AND SPONTANEOUS ON STREET.

DriveNow San Francisco Locations Munich On Street Parking Locations

DriveNow USA, BMW Mobility Services, Spring 2014 Page 6

BEYOND THE CAR: BMW i VENTURES. INVESTING THE FUTURE OF MOBILITY.

Chargepoint ParkatmyHouse

Electric vehicle charging

equipment, SaaS.

Multi-modal routing in San

Francisco.

Embark SF

Peer-to-peer parking

sharing.

CORE FUNCTIONALITY

CORE FUNCTIONALITY

CORE FUNCTIONALITY

PREMIUM FUNCTIONALITY

PREMIUM FUNCTIONALITY

BMW i Drivers only

CORE FUNCTIONALITY

PARKNOW: PROVIDES INNOVATIVE AND ADVANCED

CUSTOMER SOLUTIONS.

PARKNOW

LONGTERM

Booking and payment of parking

spaces directly through ParkNow

Easy and convenient access to

parking facility - no paper ticket

EV-Charging and other services

bookable

Monthly rent of parking with EV

charging (only i3 cars)

ACCESS

CAR-RELATED

SERVICES

MARKETPLACE

OFFERS

RESERVE /

BOOK

FIND

Premium Spaces available at

premium conditions

PREFERRED

SPACES

Intelligent online parking search and

presentation

Wide range of offers, events and

packages

THANK YOU.