Setting Up WordPress: A NUX Case Study

Setting Up WordPress: A NUX Case Study

Drew Jaynes | #wceu

User Experience

UX

User ExperienceNew

UXN

“A person’s perceptions and responses that result from the use or anticipated use of a product, system, or service.”

UX

Ease of setup drives adoption.

First impressions are everything.

Problem #1: Thinking like a new user is hard.

User TestsNew

“Set it up”

Problem #2: “Done” is subjective.

“What was your first impression of the Customizer?”

“How important do you think X, Y, or Z setting is to the setup process?”

• Set title & tagline • Install theme(s) • Install plugins • Change colors • Header image • Background image • Create menus • Configure widgets

• Setup front page • Write a first blog post • Create an About page • Configure time/date • Turn on/off comments • Create new users • Configure media

• Set title & tagline • Install theme(s) • Install plugins • Change colors • Header image • Background image • Create menus • Configure widgets

• Setup front page • Write a first blog post • Create an About page • Configure time/date • Turn on/off comments • Create new users • Configure media

Set title & tagline: 8/10 users

Installing theme(s): 7/10 users

Installing plugins: 6/10 users

Creating your first blog post: 4/10 users

Adjusting time/date settings: 2/10 users

Setting home/front page: 5/10 users

Welcome Panel

Experiments

Problem #3: Knowing where to start is hard.

Jetpack “Start”

Install + Setup

These are ideas, not solutions.

Usage

June 2015 24.1%

2011 13.1%

2012 15.8

2013 17.4

2014 21

2015 23.3

Usage

Usage

June 2015 24.1%

Let’s solve this together.

Thank You.

@DrewAPicture