Setting Up WordPress: A NUX Case Study Drew Jaynes | #wceu
Aug 12, 2015
Setting Up WordPress: A NUX Case Study
Drew Jaynes | #wceu
User Experience
UX
User ExperienceNew
UXN
“A person’s perceptions and responses that result from the use or anticipated use of a product, system, or service.”
UX
Ease of setup drives adoption.
First impressions are everything.
Problem #1: Thinking like a new user is hard.
User TestsNew
“Set it up”
Problem #2: “Done” is subjective.
“What was your first impression of the Customizer?”
“How important do you think X, Y, or Z setting is to the setup process?”
• Set title & tagline • Install theme(s) • Install plugins • Change colors • Header image • Background image • Create menus • Configure widgets
• Setup front page • Write a first blog post • Create an About page • Configure time/date • Turn on/off comments • Create new users • Configure media
• Set title & tagline • Install theme(s) • Install plugins • Change colors • Header image • Background image • Create menus • Configure widgets
• Setup front page • Write a first blog post • Create an About page • Configure time/date • Turn on/off comments • Create new users • Configure media
Set title & tagline: 8/10 users
Installing theme(s): 7/10 users
Installing plugins: 6/10 users
Creating your first blog post: 4/10 users
Adjusting time/date settings: 2/10 users
Setting home/front page: 5/10 users
Welcome Panel
Experiments
Problem #3: Knowing where to start is hard.
Jetpack “Start”
Install + Setup
These are ideas, not solutions.
Usage
June 2015 24.1%
2011 13.1%
2012 15.8
2013 17.4
2014 21
2015 23.3
Usage
Usage
June 2015 24.1%
Let’s solve this together.
Thank You.
@DrewAPicture