Session#4; mobile commerce

Mobile Computing & Commerce

2 N.Karami, MIS-Spring 2012

Management Information SystemsMobile Commerce

Graduate School of Management & Economics

Learning Objectives

• Define mobile computing and mobile commerce.• Discuss the major M-commerce applications.• Define pervasive computing and describe two technologies that underlie this technology• Describe wireless networks according to their effective distance• Discuss the four major threats to wireless networks.

Opening Case

• Mobile checkstand• Personal scanner• Employee handheld devices• Cart-mounted tablet PC• Wi-Fi access

Mobile Computing

• Mobile computing: refers to real-time, wireless connection between a mobile device and other computing environments, such as the Internet and an intranet.• The characteristics, mobility and broad reach, create five value-added attributes that break the barriers of geography and time:

– Ubiquity– Convenience– Instant connectivity– Personalization– Localization of products and services

The Landscape of Mobile Computing and Commerce

What is Mobile Commerce?

• Transactions and payments conducted in a non-PC-based environment

• The transmission of user data (e.g., e-mail, spreadsheet) without wires

• The management of the processes that handle the product or service needs of a consumer via a mobile phone

• Use of wireless devices to facilitate the sale of products and services, anytime, anywhere

The development of m-commerce is driven by the following factors: Widespread availability of mobile devices No need for a PC The “Cell phone culture” Declining prices Bandwidth improvement

Example of Mobile Commerce

Example of mobile commerce

Car key and the Speedpass

Mobile Commerce Applications(1)

• Financial Services– Mobile Banking– Wireless Electronic Payment Systems– Micropayments– Mobile (Wireless) Wallets– Wireless Bill Payments

• Accessing Information – Mobile Portal– Voice Portal

• Location Based Applications– Shopping from Wireless Devices Some shopping applications include:

• Restaurant chains enabling consumers to place an order for pick up or delivery virtually any time, anywhere.

• eBay offers “anywhere wireless” services as does Amazon.com

• Purchasing movie tickets by wireless device

– Location-based Advertising: Location-sensitive advertising

• The l-commerce services revolve around five key areas:– Location: determining the basic position of a person or a

thing (e.g., car or boat).– Navigation: plotting a route from one location to another.– Tracking: monitoring the movement of a person or a thing

(e.g., a package or vehicle).– Mapping: creating maps of specific geographical locations.– Timing: determining the precise time at a specific location.

Location-based commerce (l-commerce) refers to the delivery of advertisements, products and services.

Telemedicine

Telemedicine predicted in 1924 and today….

Telemetry Applications

• Telemetry is the wireless transmission and receipt of data gathered from remote sensors.– Technicians can use telemetry to identify maintenance problems in equipment;– Doctors can monitor patients and control medical equipment from a distance;– Car manufacturers use telemetry for remote vehicle diagnosis and preventive maintenance.

Medical & Automotive Telemetry

The OnStar system from GM

The Aware System

Telemetry in the trucking industry

Pervasive Computing

• Pervasive Computing (Ubiquitous computing)

Radio frequency identification (RFID)

Wireless sensor networks (WSNs)

Various RFID Tags

RFID Dust by Hitachi

Human hair

RFID tracking tag from the movie “Mission Impossible”

Small RFID Reader and Tag

RFID at Selexyz

RFID tag on book

RFID reader at Selexyz

A RuBee tag

RuBee signals will go through metal and liquids, where RFID signals will not

Wireless Sensor Networks (WSNs)

Inrix Traffic System

Wireless Computer Networks & Internet Access

Short range wireless networksBluetoothUltra-widebandNear-field Communications

Medium range wireless networks Wide area wireless networks

Bluetooth Devices

FitSense: A Personal Area Network

Near-field Communications in Action

Medium Range Wireless Networks

Wireless fidelity (Wi-Fi)

Wireless access point

Hotspot

Wireless network interface card

A Wi-Fi Hotspot

Wi-Fi at McDonalds

Example of a Mesh Network

A mesh network from Meraki and one node

Wide-Area Wireless Networks

• Cellular Radio– 1st Generation– 2nd Generation– 2.5 Generation– 3rd Generation

• Wireless Broadband or WiMax

A Wi-Max Hotspot

Golden Gate bridge

Wi-Max in Tehran

Wireless Security

Four major threats– Rogue access point

– War driving ( http://www.wardriving.com/)– Eavesdropping– RF (Radio frequency) jamming

Session#4; mobile commerce

mobile computing commerce

services4 n

commerce5 n

thespeedpass8 n

wireless services

trucking industry15

hitachihuman hair18

commerce applications

Documents

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