Transcript
First PartSession Summary
v56 Marketing Management
Session 6: January 6, 2012
Custodian Roche Deluta
http://www.slideshare.net/rochedeluta
Outline:
What Happened?1. Watched Video 2. Reiterated dates & time to be valued3. Discussed I Marketing Model4. Demonstrated how to classify income-
based population class5. Popped up Quiz 6. Exercised in relation to three Cs
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Task 1: Video clip
The story of the Nativity via social media, web, and mobile
http://www.youtube.com/watch?v=GkHNNPM7pJA
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Task 2
Dates & Time to be Valued January 13 – 20 Year Marketing Plan due on January 12, @ 11:59pm
January 20 – Midterm ExaminationCoverage:
75% -> V56 Students Questions25% -> Other Questions (Lectures)
March 2 – 10 Step Plandue on March 1, @ 11:59pm
The rest of the meetings will be discussions.
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Task 3
Lecture on
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http://www.slideshare.net/josephdeungria/v47-i-love-marketing-
model-created-by-prof-bong-de-ungria
Task 3
Lecture on
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http://www.slideshare.net/josephdeungria/v47-i-love-marketing-
model-created-by-prof-bong-de-ungria
Reminder:
Study the concept of I Love Marketing Model, Coach might include this in our midterm exam.
Task 4
Income-based Population Class
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SEC CLASS Total Household
Monthly Income
Philippine Peso Bill
Class AAA 300,000 300
Class A to AA
150,000 150
Class B 100,00 100
Class C1 50,000 50
Class C2 20,000 20
Class D 10,000 10
Class E 0
Tip: To Tip: To rememremem
ber ber incomincome cut-e cut-off, off,
think think Phil. Phil. Peso Peso billsbills
Task 4
Pop up Quiz
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1. Can technology or marketing create a need?
Yes - all students raised their handsNo - o hand
2. Do customers buy based on need or want?
Need - few students raised their handsWant - some students raised their hands
Task 4
Pop up Quiz
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1. Can technology or marketing create a need?Answer: NO
The need will always be there. Often, technology allows the needs to be addressed in a different way.
2. Do customers buy based on need or want?Answer: Customers buy based on WANT.
How many shoes do you need? How many shoes do you actually have? If people buy based on need alone, we would have a small world economy.
Task 5
Exercise
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Task 5
Exercise
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2. Point your right hand on the red dot.
1. Cover your left eye by your left hand.
3. Then, move your left hand on your right eye, without changing the position of your right hand.
Did you aim the red dot three times?
4. Now, uncover your eyes while your right hand still pointing the red dot (without adjusting from the original position).
Task 5
Exercise
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2. Point your right hand on the red dot.
1. Cover your left eye by your left hand.
3. Then, move your left hand on your right eye, without changing the position of your right hand.
Did you aim the red dot three times?
4. Now, uncover your eyes while your right hand still pointing the red dot (without adjusting from the original position).
Task 5
Exercise
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In marketing, strategize the Three Cs that correspond to Three key result areas:
Customers – repeat sales
Company – profits
Competition – market share
First PartSession Summary
v56 Marketing Management
Session 6: January 6, 2012
Custodian Roche Deluta
http://www.slideshare.net/rochedeluta
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