Session 6 Summary - January 6, 2012

First PartSession Summary

v56 Marketing Management

Session 6: January 6, 2012

Custodian Roche Deluta

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Outline:

What Happened?1. Watched Video 2. Reiterated dates & time to be valued3. Discussed I Marketing Model4. Demonstrated how to classify income-

based population class5. Popped up Quiz 6. Exercised in relation to three Cs

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Task 1: Video clip

The story of the Nativity via social media, web, and mobile

http://www.youtube.com/watch?v=GkHNNPM7pJA

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Task 2

Dates & Time to be Valued January 13 – 20 Year Marketing Plan due on January 12, @ 11:59pm

January 20 – Midterm ExaminationCoverage:

75% -> V56 Students Questions25% -> Other Questions (Lectures)

March 2 – 10 Step Plandue on March 1, @ 11:59pm

The rest of the meetings will be discussions.

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Task 3

Lecture on

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http://www.slideshare.net/josephdeungria/v47-i-love-marketing-

model-created-by-prof-bong-de-ungria

Task 3

Lecture on

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http://www.slideshare.net/josephdeungria/v47-i-love-marketing-

model-created-by-prof-bong-de-ungria

Reminder:

Study the concept of I Love Marketing Model, Coach might include this in our midterm exam.

Task 4

Income-based Population Class

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SEC CLASS Total Household

Monthly Income

Philippine Peso Bill

Class AAA 300,000 300

Class A to AA

150,000 150

Class B 100,00 100

Class C1 50,000 50

Class C2 20,000 20

Class D 10,000 10

Class E 0

Tip: To Tip: To rememremem

ber ber incomincome cut-e cut-off, off,

think think Phil. Phil. Peso Peso billsbills

Task 4

Pop up Quiz

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1. Can technology or marketing create a need?

Yes - all students raised their handsNo - o hand

2. Do customers buy based on need or want?

Need - few students raised their handsWant - some students raised their hands

Task 4

Pop up Quiz

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1. Can technology or marketing create a need?Answer: NO

The need will always be there. Often, technology allows the needs to be addressed in a different way.

2. Do customers buy based on need or want?Answer: Customers buy based on WANT.

How many shoes do you need? How many shoes do you actually have? If people buy based on need alone, we would have a small world economy.

Task 5

Exercise

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Task 5

Exercise

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2. Point your right hand on the red dot.

1. Cover your left eye by your left hand.

3. Then, move your left hand on your right eye, without changing the position of your right hand.

Did you aim the red dot three times?

4. Now, uncover your eyes while your right hand still pointing the red dot (without adjusting from the original position).

Task 5

Exercise

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2. Point your right hand on the red dot.

1. Cover your left eye by your left hand.

3. Then, move your left hand on your right eye, without changing the position of your right hand.

Did you aim the red dot three times?

4. Now, uncover your eyes while your right hand still pointing the red dot (without adjusting from the original position).

Task 5

Exercise

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In marketing, strategize the Three Cs that correspond to Three key result areas:

Customers – repeat sales

Company – profits

Competition – market share

First PartSession Summary

v56 Marketing Management

Session 6: January 6, 2012

Custodian Roche Deluta

http://www.slideshare.net/rochedeluta