service management
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Services Management and Accounting
Topic-Taking the case study of The
Leela Hotels, Identify it’s Pricing and Physical evidence mix.
Amish MehtaRoll no. 600072T.Y B.B.A
The leela Hotels The Leela Palaces, Hotels and Resorts is an Indian luxury
hospitality group founded in 1987 by Captain C. P. Krishnan Nair, who named it after his wife.
Currently The Leela - as it is commonly referred to, is a group of eight luxury palaces and hotels, located in Mumbai Goa Udaipur Bangalore Trivandrum Gurgaon New Delhi Chennai
Pricing Mix at The Leela Resort Goa During Normal Days Lagoon Terrace King
INR 14,000/night Conservatory Premiere King
INR 15,500/night Lagoon Suite
INR 23,000/night Club Suite
INR 45,000/night Club Pool Suite
INR 55,000/night Royal Villa
INR 80,000/night
During Festival Season Lagoon Terrace King
INR 45,250/night Conservatory Premiere King
INR 48,500/night Lagoon Suite
INR 67,250/night Lagoon Deluxe Suite
INR 75,250/night Club Suite
INR 99,250/night Club Pool Suite
INR 1,16,750/night Royal Villa
INR 2,56,750/night Exclusive of all taxes
Demand Based Pricing Group of Users Discrimination
Leela is a five star hotel Higher society people stay here Willingness and capacity to pay
Point of Use Discrimination Different prices are charged for different types of room and accordingly
facilities are also provided Club pool suite and Royal Villa have ocean view so are charged high.
Time of Use Discrimination During Christmas, Goa is the main attraction in India and the state is
flooded by domestic and international tourists, thus increasing the demand for rooms in hotels so they charge high price during peek/festive season.
Areal View of The Leela Resort Goa
Physical Evidence Mix of The Leela Palace Udaipur
Facility Design The elegant and contemporary interiors of the rooms and suites at The
Leela Palace Udaipur are embellished with traditional elements of Rajasthan design and artistry. With a lake facing pool, spa and an array of restaurants and superlative lounges, the palace provides a fairy tale setting for a royal Mewar experience
The Leela Palace Udaipur offers a spectacular view of the waters of the Lake Pichola, the City Palace and the Aravalli mountains, evoking the luxury of the land of the Mewars.
Equipment's High Definition LCD TV with a Blu-ray player, Bose iPod dock, Broadband
wireless high speed internet, Electronic safe, A corner with fine selection of spirits, soft beverages and snacks, Selection of fine teas, Nespresso machines in suites.
Round the clock butler service, In-room dining, Laundry and dry cleaning, Wake-up call service, Doctor on call.
Signage and Statement
View of The Leela Palace Udaipur
Thank You…!!!
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