Seminar - grow your business with social media marketing
Post on 01-Nov-2014
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1www.KonsultPartners.com/presentations
Grow Your Business with Social Media Marketing
Håkan Söderbomhttp://konsultpartners.com
http://backwardwebsites.com
3www.KonsultPartners.com/presentations
The Presentation!
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
AUDIENCE
CONTENT
CONVERSATION
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After this workshop, you will…
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Håkan Söderbom
6www.KonsultPartners.com/presentations
What is Social Media?
7www.KonsultPartners.com/presentations
What is Social Media?
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What is Social Media?ͼ “Online Media based Conversations”oMedia (text, video, audio, images, multimedia) that has an active
part (created, shared, discussed, reviewed, scored, bookmarked, modified)
in a conversation (listening, commenting, engaging) between
people through social channels (Facebook, YouTube, Twitter, blog, Digg, StumbleUpon, Technorati)
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#SMM Backgroundͼ New marketing paradigm enabled by
o ubiquitous presenceo long tailo online tools (i.e. social media tools)
ͼ New expectations driven by o searcho Generation Y
'Picture by Hay Kranen / PD'
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Hitch for a Yamaha Royal Star Venture
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In the World of…
12www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
13www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
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Strategy + Execution
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
Make it facts based!
AUDIENCEWHO
CONTENTWHAT
CONVERSATIONWHERE
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Audience
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Keywords
SegmentationDemographicsFirmographicsPsychographics
Persona
Point!
Audience segmentation helps you understand what engages your customer
ADMIREAFFINITY
SIMILAR
HELPFUL ENGAGING TRUSTED
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Content
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Keywords
RelevanceRemarkableExperiences
MediaDifferentiationCuratingSchedule
Point!
The right content is what enables you to engage and captivate your customer
DELIVERY GOVERNANCECREATION
SCHEDULESEO OWNERSHIP
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Conversation
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Keywords
ListeningDialog
DestinationsMultipliersToneTiming
Point!
The conversation is the new marketing component that is effective with both individuals and crowds.
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Strategy + Execution
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
AUDIENCE
CONTENT
CONVERSATION
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ExecutionListen & Respond Engage & Activate Measure
SENTIMENT…BRING THEM “HOME”
SET ALERTSGO WHERE THEY GOPARTICIPATE
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• Facts (info graphics)• Fun• Visual• Easy to share
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Practical Recommendationsͼ Own your online presenceͼ Use multiple tools to engage where the
audience is, and lead them homeͼ Produce valuable content, not just volume
contentͼ Start with content that helps your businessͼ Start now – social takes time!
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Thank You!http://konsultpartners.com
http://backwardwebsites.comhttp://hakansoderbom.com
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Types of Social MediaSocial Networks MySpace, LinkedIn, Facebook
Communities, forums, QA and discussion boards
Meetup, Biznik, Yahoo! Groups, Ning, BuddyPress, Google Groups, Quora
Review and opinion sites
Amazon.com, Epinions.com, Bazaarvoice
Blogging Posterious, Wordpress, Blogger
Microblogging Twitter, Yammer, Chatter
Bookmarking Digg, Delicious, Stumbleupon
Media SharingPhoto: Flickr, Photobucket, PicasaVideo: YouTube, VimeoOther: Slideshare
Social Games FarmVille, World of Warcraft
Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc
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New Marketing Buzzwords
ͼ Search Engine Optimizationͼ Social Media Optimizationͼ Reputation Management
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Search Engine Optimization
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KeywordsBack LinksTagsSitemaps…
A “science”
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Social Media Optimization
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• Social tools enabled
• Promotional activities
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Reputation Management
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