Seminar 2: Social Media Tools For Business

Social Media Tools

Welcome

Plug in MuseMelien LavoiePhone: (860) 214-9900Email: mel@pluginmuse.comWebsite: www.PluginMuse.comFacebook.com/PluginMuseSlideShare.net/MelienLavoie

What is Social Media?

How does it work?

The Age of Social Media

Why is Social Media so

Important?

‘Digital Universe’ - Space Station

- Shuttle

- Social Media (Process)

‘Digital Galaxy’

- Type of Fuel

- Galaxy

- World & Community

‘Online World’ Digital to Social

- Music

- Movies

- Photos

- Notes - GPS

‘Information Age’ - Journal

- News - Lists - Pins / Notes

- Resume

Social Media Applied“This is where I eat donuts”

“Here’s my thoughts on donuts”

“Get the latest donut News!”

Find many donut

Here’s a few donut ideas

My skills include donut eating

Great online donut experience

“Enjoying a donut with friends”

Now listening to ‘donut’

“Here I am eating a donut”

I’m eating a #donut

“A vintage photo of my donut”

The ‘Power of Many’- 1.19Billion Users

- 1 Out Of 7 People

- In 9 years

Which sites should I have a presence on?

Why is Social Media Important?

Social Media Management

Method or Process?

Driving Online Traffic

Use Your Social Media

How do I get the most out of my

Business Postings?With Your Website

To Drive Traffic

No 1 Online Activity

Half the World is on Facebook

Facebook for Community“Enjoying a donut with friends”

Facebook shares have the greatest

influence on Google rankings in the US

Sales are not about pursuing leads anymore, but people. They have histories, families and lives with meaning.

Facebook can expose meaningful conversations that

can trigger selling opportunities...

Twitter for Branding“I’m eating a #donut”

2X the amount of leads per month

for companies that use Twitter

Pinterest for SEOPin a recipe for donuts

Resume for ConnectionsConnect with fellow donut lovers

Social Selling is not just about ‘who you know’ but driven by ‘what you know’ and ‘when you know it’.

82%

23%

How should we allocate our budget?

Consumers TRUST Professional Information

More than 80% of Members feel that Linkedin has influenced their business decisions...

Blog for Content“Here’s my thoughts on donuts…”

81% of US online consumers TRUST information and advice from blogs

61% of US online consumers have made a purchase based on recommendations from a blog.

B2B companies with blogs generate

67%more leads per month on average than non-

blogging firms

Main Website

Blog(s)

Press Releases

Newsletters

Subscribers

FollowersPartners

Social Selling

61% of US marketers use social media to increase their leads.

Businesses Using Social Media:

Why?1) Customers are already there.

2) Competition is there and if not, will be soon.

3) Employees and customers expect it.

90% 53% 47% 33%

Facebook can expose meaningful conversations that can trigger selling opportunities...

BEST PRICES

GOOD SERVICE

TOP BRANDS

REPUTATION

CONVENIENCE

Selling Process

Build A Relationship

With Your Clients

● Understand the Anatomy○ Ask Questions (FAQ Group)

● Relevant Resource○ Plug-In Session

● Join the Conversation○ Get Active (Posting Group)

Social Selling Strategy

● Adds Value● Local Ambassador● Progressive● Educated & Informed

Characteristics

SOCIAL SELL

Ask Questions

Get Involved

Be Informed

Ambassador

Review

Add Value

Progressive

Educated

● Read Newsfeed(s)● Read Links, Watch Videos● Comment and Share● Publish Posts, Upload Visual Media● Network with Peers● Connect and Join Groups● Ask Questions

Be an Active User

● Research: Niche / Market● Connect: Owner & Employees● Trends / Topics / Events● Reviews / Opinions

Know Your Target

Social Selling is not just about ‘who you know’ but driven by ‘what you know’ and ‘when you know it’.

Google Ratings Facebook shares has the

greatest influence on Google rankings in the US

@tag #tag

Average Audience Time

5) Report & Refine

- Monitor- Report- Analyze

4) Engage & Refer

- Read Feeds- Listen & Thank- Conversation

2) Updating

- Publish Content- Different Parts

1) Research & Write

- Important Info- Visual Elements- Plan Process 3) Social Broadcast

- Share- Invite- Message

Plan of Action

Time Management

Hours a Month / Week

● Research & Write - 14 Hours

● Updating - 4 Hours

● Social Broadcast - 5 Hours

● Engage & Refer - 9 Hours

● Report & Refine - 2.5 Hours

Time Management

1. How do I Start?

2. Am I visible online?

3. Am I doing it Right?

4. Where can I get help?

5. Who can teach me?

6. How does it work?

Get Results1. How do I Start?

Plug in Session2. Am I visible online?

SCC Website Orientation 3. Am I doing it Right?

Monthly Facebook Groups4. Where can I get help?

Facebook FAQ Group5. Who can teach me?

Seminars, Webinars, Workshops6. How does it work?

Facebook Community Campaign

Strong CommunityReal Life: An active community is a strong one.

Digital World:A connected community is a relevant one.