Semantic Web & Web 3.0 – Eine Einführung

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Einführung in das Thema ohne Buzzwords und Technospeak aber mit nachvollziehbaren Beispielen und konkreten Tipps anlässlich der Eventreihe Reise ins Web

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Semantic Web & Web 3.0Eine Einführung

Reto Trinkler, basis06 AG

2

Über mich

• Geschäftsführer basis06 AG

• Mitgründer trialox AG

• Special Interest: Semantic Web

3

Ziel

4

Definition

«The Semantic Web is an extension of the current web in

which information is given welldefined meaning, better

enabling computers and people to work in cooperation»

Tim Berners-Lee

5

Alternative Definition

«Das Semantic Web ist eine Datenbank»

6

Meine Wünsche

• Besseres Web-Erlebnis

• Relevantere Inhalte

• Kontrolle über die Informationen

7

Wie tief ist das Web?

Surface Web

Invisible Web

Layer 1: Generische Websites mit

statischem ContentLayer 2: Nischen-und Themensites

Layer 3: Dynamische Sites mit Inhalten aus

Datenbanken

Layer 4: Private Sites mit

dynamischen Inhalten

8

Daten Silos

9

Limit der Stichwortsuche

Amount of data

Pro

duc

tivity

of

Se

arc

h

Databases

2010 - 2020

Web 1.0 2000 - 2010

1990 - 2000

PC Era1980 - 1990

2020 - 2030

Web 3.0

Web 4.0

Web 2.0 The World Wide Web

The DesktopKeyword search

Natural language search

Tagging

Semantic Search

The Semantic Web

The Intelligent Web

Directories

The Social Web

Files & Folders

Amount of data

Pro

duc

tivity

of

Se

arc

h

Databases

2010 - 2020

Web 1.0 2000 - 2010

1990 - 2000

PC Era1980 - 1990

2020 - 2030

Web 3.0

Web 4.0

Web 2.0 The World Wide Web

The DesktopKeyword search

Natural language search

Tagging

Semantic Search

The Semantic Web

The Intelligent Web

Directories

The Social Web

Files & Folders

Quelle: Radar Networks

10

Ontologien

Gegenseitiges Verständnis bedingt eine gemeinsame Sprache

11

Vernetzung der Daten

Züri WestBand

BernCity

AnnaPerson

basis06 AGCompany

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.chWeb Site

123.JPGPhotoDavid.ch

Weblog

SusannePerson

MichaelPerson

David.chRSS Feed

Lives in

Publisher of

Friend of

Depiction of

Depiction of

Member of

Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Quelle: Radar Networks

12

Vernetzte Datenbanken

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

Friend of

Depiction of

Depiction of

Member of

Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

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Depiction of

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Member of

Likes

Fan of

Lives in

Subscriber to

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Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

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Depiction of

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Member of

Married to

Member of

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Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

Friend of

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Depiction of

Member of

Married to

Member of

Member of

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Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

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Depiction of

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Member of

Member of

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Fan of

Lives in

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Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

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Depiction of

Depiction of

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Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

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Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

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Employee of

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Züri WestBand

Bern

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AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

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Depiction of

Member of

Married to

Member of

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Fan of

Lives in

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Author of

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Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Employee of

Fan of

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Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Employee of

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Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Fan of

Züri WestBand

Bern

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AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Fan of

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Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

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David.chRSS Feed

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Fan of

Züri WestBand

Bern

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AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Fan of

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Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Fan of

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Bern

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AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

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basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Fan of

Züri WestBand

Bern

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AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

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123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

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Fan of

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Bern

City

AnnaPerson

basis06 AG

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DavidPerson

RobertPerson

MatrixMovie

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basis06.ch

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PhotoDavid.chWeblog

Susanne

Person

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Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

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123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

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Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

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basis06.ch

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123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

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David.chRSS Feed

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Bern

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AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

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basis06.ch

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PhotoDavid.chWeblog

Susanne

Person

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Bern

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AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

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PhotoDavid.chWeblog

Susanne

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PhotoDavid.chWeblog

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Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

Friend of

Depiction of

Depiction of

Member of

Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

Friend of

Depiction of

Depiction of

Member of

Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

Friend of

Depiction of

Depiction of

Member of

Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

Friend of

Depiction of

Depiction of

Member of

Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Author of

Likes

Employee of

Fan of

Züri WestBand

Bern

City

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPG

PhotoDavid.chWeblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

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Member of

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Fan of

13

Das Web IST die Datenbank

Quelle: Radar Networks

Züri WestBand

BernCity

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPGPhotoDavid.ch

Weblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

Friend of

Depiction of

Depiction of

Member of

Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Source of

Author of

Likes

Employee of

Fan of

14

Anzeige für Menschen und Maschinen

15

Linking & Integration

Quelle: Richard Cyganiak

DBPedia Query

DBPedia Mobile

16

Guided Navigation

17

Auswirkung auf das E-Business

• Mehr Transparenz im Markt denn je

• Potential in Nischen

• Differenzierung notwendig!

• "Intelligentes" E-Business

18

Mehrwert für mein Geschäft?

• Daten einmal publizieren und zielgruppengerecht in Portalen, Anwendungen und Suchmaschinen auffinden

- Weniger Streuverluste und Ausgaben

- Mehr Besucher und Transaktionen

- Besseres Ranking bei konventionellen Suchmaschinen

- Vermarktung von Nischenangeboten

- Differenzierungsmöglichkeit

- Kooperationen

• Achtung: Mittelfristige Effekte!

19

Web 3.0 = Web 2.0 + ...

• Semantic Web (“Database”)

• Intelligente Portale und Applikationen

• Überall und immer erreichbar

• Offene Standards und Technologien

20

Tipps

• Tipp 1: Geschäftsmodell prüfen

• Tipp 2: Marketing muss zum Daten Experten werden

• Tipp 3: RDF ist die “Geschäftssprache“ der Zukunft

21

Wie werde ich Semantic Web kompatibel?

Züri WestBand

BernCity

AnnaPerson

basis06 AG

Company

DavidPerson

RobertPerson

MatrixMovie

ch/openGroup

basis06.ch

Web Site

123.JPGPhotoDavid.ch

Weblog

Susanne

Person

Michael

Person

David.chRSS Feed

Lives in

Publisher of

Friend of

Depiction of

Depiction of

Member of

Married to

Member of

Member of

Likes

Fan of

Lives in

Subscriber to

Source of

Author of

Likes

Employee of

Fan of

Portale

Applikationen

22

Offene Punkte? Kritik?

• Pragmatischer Ansatz

- Open Data nicht AI

• Applikationen & Content

- Fehlende Verbreitung (Netzwerk Effekt)

- Noch zu schwieriges Handling

• Technologie

- Unstrukturierte Daten

- Performance und Skalierbarkeit

• Nutzen für das Geschäft

23

Fragen?

Herzlichen Dank für Ihre Aufmerksamkeit!

Reto Trinkler

reto.trinkler@basis06.com

+41 31 388 20 32

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