Semantic Web & Web 3.0 Eine Einführung Reto Trinkler, basis06 AG
Semantic Web & Web 3.0 – Eine Einführung
Jul 09, 2015
Einführung in das Thema ohne Buzzwords und Technospeak aber mit nachvollziehbaren Beispielen und konkreten Tipps anlässlich der Eventreihe Reise ins Web
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Semantic Web & Web 3.0Eine Einführung
Reto Trinkler, basis06 AG
2
Über mich
• Geschäftsführer basis06 AG
• Mitgründer trialox AG
• Special Interest: Semantic Web
3
Ziel
4
Definition
«The Semantic Web is an extension of the current web in
which information is given welldefined meaning, better
enabling computers and people to work in cooperation»
Tim Berners-Lee
5
Alternative Definition
«Das Semantic Web ist eine Datenbank»
6
Meine Wünsche
• Besseres Web-Erlebnis
• Relevantere Inhalte
• Kontrolle über die Informationen
7
Wie tief ist das Web?
Surface Web
Invisible Web
Layer 1: Generische Websites mit
statischem ContentLayer 2: Nischen-und Themensites
Layer 3: Dynamische Sites mit Inhalten aus
Datenbanken
Layer 4: Private Sites mit
dynamischen Inhalten
8
Daten Silos
9
Limit der Stichwortsuche
Amount of data
Pro
duc
tivity
of
Se
arc
h
Databases
2010 - 2020
Web 1.0 2000 - 2010
1990 - 2000
PC Era1980 - 1990
2020 - 2030
Web 3.0
Web 4.0
Web 2.0 The World Wide Web
The DesktopKeyword search
Natural language search
Tagging
Semantic Search
The Semantic Web
The Intelligent Web
Directories
The Social Web
Files & Folders
Amount of data
Pro
duc
tivity
of
Se
arc
h
Databases
2010 - 2020
Web 1.0 2000 - 2010
1990 - 2000
PC Era1980 - 1990
2020 - 2030
Web 3.0
Web 4.0
Web 2.0 The World Wide Web
The DesktopKeyword search
Natural language search
Tagging
Semantic Search
The Semantic Web
The Intelligent Web
Directories
The Social Web
Files & Folders
Quelle: Radar Networks
10
Ontologien
Gegenseitiges Verständnis bedingt eine gemeinsame Sprache
11
Vernetzung der Daten
Züri WestBand
BernCity
AnnaPerson
basis06 AGCompany
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.chWeb Site
123.JPGPhotoDavid.ch
Weblog
SusannePerson
MichaelPerson
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Quelle: Radar Networks
12
Vernetzte Datenbanken
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
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Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
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Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
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Member of
Member of
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Lives in
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Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
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Lives in
Subscriber to
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
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Member of
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Member of
Member of
Likes
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Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
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Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
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Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
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Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
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Publisher of
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Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
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Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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Person
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Person
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Employee of
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Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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Person
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Person
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Bern
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basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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Person
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David.chRSS Feed
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Employee of
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Bern
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AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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Employee of
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Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
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Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
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Employee of
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Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
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David.chRSS Feed
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Bern
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AnnaPerson
basis06 AG
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DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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Bern
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AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
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Bern
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basis06 AG
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DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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Person
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Bern
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basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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Bern
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AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
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Lives in
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Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
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MatrixMovie
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basis06.ch
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123.JPG
PhotoDavid.chWeblog
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123.JPG
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Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
Züri WestBand
Bern
City
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPG
PhotoDavid.chWeblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Author of
Likes
Employee of
Fan of
13
Das Web IST die Datenbank
Quelle: Radar Networks
Züri WestBand
BernCity
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPGPhotoDavid.ch
Weblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Source of
Author of
Likes
Employee of
Fan of
14
Anzeige für Menschen und Maschinen
15
Linking & Integration
Quelle: Richard Cyganiak
DBPedia Query
DBPedia Mobile
16
Guided Navigation
17
Auswirkung auf das E-Business
• Mehr Transparenz im Markt denn je
• Potential in Nischen
• Differenzierung notwendig!
• "Intelligentes" E-Business
18
Mehrwert für mein Geschäft?
• Daten einmal publizieren und zielgruppengerecht in Portalen, Anwendungen und Suchmaschinen auffinden
- Weniger Streuverluste und Ausgaben
- Mehr Besucher und Transaktionen
- Besseres Ranking bei konventionellen Suchmaschinen
- Vermarktung von Nischenangeboten
- Differenzierungsmöglichkeit
- Kooperationen
• Achtung: Mittelfristige Effekte!
19
Web 3.0 = Web 2.0 + ...
• Semantic Web (“Database”)
• Intelligente Portale und Applikationen
• Überall und immer erreichbar
• Offene Standards und Technologien
20
Tipps
• Tipp 1: Geschäftsmodell prüfen
• Tipp 2: Marketing muss zum Daten Experten werden
• Tipp 3: RDF ist die “Geschäftssprache“ der Zukunft
21
Wie werde ich Semantic Web kompatibel?
Züri WestBand
BernCity
AnnaPerson
basis06 AG
Company
DavidPerson
RobertPerson
MatrixMovie
ch/openGroup
basis06.ch
Web Site
123.JPGPhotoDavid.ch
Weblog
Susanne
Person
Michael
Person
David.chRSS Feed
Lives in
Publisher of
Friend of
Depiction of
Depiction of
Member of
Married to
Member of
Member of
Likes
Fan of
Lives in
Subscriber to
Source of
Author of
Likes
Employee of
Fan of
Portale
Applikationen
22
Offene Punkte? Kritik?
• Pragmatischer Ansatz
- Open Data nicht AI
• Applikationen & Content
- Fehlende Verbreitung (Netzwerk Effekt)
- Noch zu schwieriges Handling
• Technologie
- Unstrukturierte Daten
- Performance und Skalierbarkeit
• Nutzen für das Geschäft
23
Fragen?
Herzlichen Dank für Ihre Aufmerksamkeit!
Reto Trinkler
+41 31 388 20 32
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