Semantic & Linked Data; coming of age
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SEMANTIC & LINKED DATA“COMING OF AGE”Jay Myers, bestbuy.com
25 billion web pages in the indexable web 1 trillion unique URLs discovered by Google109.5 million web sites
1000x more sites in the “deep web”
WEB AT-A-GLANCE
2 billion users
12
3
4
Worldwidewebsize.com, March 2009 1
Google Official Blog, July 2008 Name Intelligence, May 2009 BrightPlanet, November 2010
2
3
4
Data via Scott Brinker, http://www.slideshare.net/sjbrinker/semantic-web-summit
2000
2005
2010
2020
2002: 5 exabytes of data online
(total)
2008: 5 exabytes of data flow
monthly
2010: 21 exabytes of data
flow monthly
2015: 10 zettabytes digital
data online
2020: 25 zettabytes digital
data online
”Sounds cool, but what is Semantic Web and Linked Data?"
Turtle
SPARQL
N3
N-Triples
MachineSemantics
RDF/XML
<html>
Human-readableSemantics
RDFa Microformats
Microdata
ONTOLOGIES
Simple form/ user input
Basic transform
engine
Human & machine
readable data
RDFa
Human-readableSemantics
Simple form/ user input
Basic transform
engine and API
Catalog API
+
Human & machine
readable data
RDFa
Human-readableSemantics
Human-readableSemantics
RESULTSOpenly publishing rich data to the web via employeesMakes every store blog an open data sourceSignificant rise in organic search traffic
500 Million Facebook users190 Million Twitter users65 Million tweets per day4 Million Foursquare users
RAW DATA IS PLENTIFUL
Customer forumsAPIs
MachineSemantics
Internal sales/ customer data
And more!Product data
Mark Zuckerberg, July 2010 1
Twitter blog, June 2009 Business Insider, October 2010
2
3
4
Data via Scott Brinker
Techcrunch, July 2010
123
4
6 Countries
155,000Employees
10 Brands
1,100+ Stores
1,400 Domains
460,000+ Products
CASE STUDY: BEST BUY
Best BuyGlobalGraphBBY US
Mobile App Data
Best BuyMobile
BBY QRCodeData
Magnolia
m.bestbuy.com
@twelp-force Twitter
annot.
RewardZone
@BestBuy Twitterannot.
BBY USLocalStores
BBY US Products
BBY USEmployeeInsights
BBY USSite
Analytics GeekSquad
PacificSales
BBY USFacebook
BBYMobile Apps
BBY USCustomerInsights Carphone
Warehouse
BBY UKProducts
BBY UKEmployeeInsights
BBY UKFacebook
BBY UKSite
Analytics
BBY UKSite
Analytics@BestBuyUK
BBY UKCustomerInsights
BBY CACustomerInsights
BBY CASite
Analytics
BBY CA Products
@BestBuyCA
BBY CALocalStores
BBY CACustomerInsights
BBY CAEmployeeInsights
BBY MXEmployeeInsights
BBY MXLocalStores
BBY MX Products
BBY MXCustomerInsights
BBY MXSite
Analytics
BBY TK Products
BBY TKSite
Analytics
BBY TKEmployeeInsights
Best BuyUS
Best BuyCanada Best Buy
Turkey
Best BuyChina
Best BuyUK
Best BuyMexico
BBY CNSite
Analytics
Five StarProducts
BBY CNProducts
STRATEGIC FORMULA
Insight EngineHuman-readableSemantics
MachineSemantics+ =
"Many of our greatest companies did not start because they thought there was a big pot of gold at the end of the rainbow. They started because they thought there was an interesting problem to be solved."
- Tim O’Reilly, Web 2.0 Summit 2008
“…e-commerce still lacks browsing and discovery experiences that satisfy curiosity."- Alexander Gruensteidl. “Four Keys to Surviving the Future of
Retail”. 09 September 2010 . <http://www.fastcodedesign.com/1662269/changing-retail-currency>
PROBLEM: SHRINKING MARGINS & ATTACH RATES
CREATE PRODUCT RELATIONSHIPS
Margin: -15% Margin: 19%
Margin: 12%
Margin: 49%
Margin: 8%
Margin: 31%
Margin: 17%
Margin: 10%
Margin: 49%
Margin: 21%
Margin: 61%
Margin: 9%
Margin: 10%
Margin: 25%
Margin: 40%
SPARQLselect distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where{ ?s1 rdfs:comment ?text . ?text bif:contains ’”Netbook”’.
Insight Engine
"Poor service in the guise of ill-informed store staff creates lack of trust and drives shoppers to look for alternatives."
PROBLEM: DECLINING CUSTOMER SERVICE
- Nigel Fenwick. “Industry Innovation: Retail”. Forrester Research. 28 July 2010 .
SPARQLselect distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where{ ?s1 rdfs:comment ?text . ?text bif:contains ’”LCD TV”’.
Insight Engine
PROBLEM: STAYING CONNECTED IN THE “CONNECTED WORLD”
Insight Engine
THANK YOU!@jaymyers
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