Sebastian Posth - Publishing Hurts: Monitor, Or What Is A "Trade Impact Factor"?

IfBookThen, 19 March 2013

Monitor, Or What Is A „Trade Impact Factor“? Sebastian Posth@sposth

CC-BY-SA-3.0 Headscratcher

Question

What online publishing data (related to ebook publishing) are relevant to publishers?

CC-BY-SA-3.0 Victorgrigas - @sposth

Question

What online publishing data might be relevant to retailers, as well?

CC-BY-SA-2.1-jp KENPEI - CC-BY-SA-3.0 @sposth

Absolute Sales

Monthly sales reports from retailers, basis for accounting and royalty settlement

Obligatory!!

KENPEI,

CC-BY-SA-2.0 cmnit - CC-BY-SA-3.0 @sposth

Sales Indicators

Daily/realtime sales trends from retailers, used to indicate sales

Of course!! Why not?

CC-BY-SA-2.5 André Karwath aka Aka - CC-BY-SA-3.0 @sposth

Blogs

Reviews on professional and non-professional blogs and websites

How will titles be discussed?

CC-BY-SA-2.0 Padmanaba01 - CC-BY-SA-3.0 @sposth

Detailed User Feedback

Customer reviews ‣ in stores‣ on review sites ‣ social reading platforms

What do readers think?

CC-BY-2.0 Jim Fischer - CC-BY-SA-3.0 @sposth

User Behavior

‣ Via library lendings‣ Reads on subscription

services and social reading platforms‣ Inbook tracking of reading

habits

GNU Free Documentation License, v1.2 Brunswyk - CC-BY-SA-3.0 @sposth

Relative Indicators

Sales rank ‣ Ebooks charts‣ Top100-lists

Want! Fun!

Olaf Just.Ollivius at de.wikipedia, CC-BY-SA-3.0 - CC-BY-SA-3.0 @sposth

Info On Traction

Buzz on social media platforms Facebook, Twitter, Google+(Sentiment analysis)

Alerting service!

CC-BY-2.0 Noel Feans - CC-BY-SA-3.0 @sposth

E-commerce

‣ Referrals (incoming URLs)‣ Upselling rate (via reading

samples) ‣ User segmentation‣ Keywords search,

shopping basket

CC-BY-2.0 Hey Paul - CC-BY-SA-3.0 @sposth

Authors and Publishers

‣ Number of page impressions‣ Number of followers,

likes, subscribers / friends

Relevance?

Marketing Activities

‣ Scheduled marketing, promotion or social-media campaigns

‣ Specific budget for Google Adwords or Facebook-adds

CC-BY-SA-3.0, Web Design - CC-BY-SA-3.0 @sposth

Skope

What to do with all the data and information?

Answer specific and relevant questions!

CC0 Jakub Hałun - CC-BY-SA-3.0 @sposth

„Trade Impact Factor“

Meassure of trending titles and their social impact

Sales data + context information generate:Trade Impact Factor

© picsfive, via http://de.123rf.com - CC-BY-SA-3.0 @sposth

Publishing Data Networks

‣ Shops will providesalestrends (and other data) to publishers

‣ Publishers will provide ,trade impact data‘ to shops

CC-BY-SA-2.5 Jollyroger- CC-BY-SA-3.0 @sposth

Company Goals

‣ Infrastructure for the mutual exchange of data between publishers and retailers

‣ Optimizing data driven retail marketing & distribution

CC-BY-SA-3.0 @sposth

Company Launch

‣ Project start Sept. 2012‣ Publishing Data Networks

(GmbH, Q2/2013)‣ Sebastian Posth,

+ Co-founder + Strategic investor

CC-BY-SA-3.0 A.Savin - CC-BY-SA-3.0 @sposth

Company Goals

‣ Infrastructure for the mutual exchange of data between publishers and retailers

‣ Optimizing data driven retail marketing & distribution

Thanks!s.posth@googlemail.com @sposth

CC-BY-SA-3.0 @sposth

CreditsText: CC-BY-SA-3.0 by Sebastian Posth Monitor logo: CC-BY-NC-ND-3.0 by Sebastian Posth Background images: S. 2) CC-BY-SA-3.0 by Headscratcher; S. 3) CC-BY-SA-3.0 by Victorgrigas; S. 4) CC-BY-SA-2.1-jp by KENPEI; S. 5) CC-BY-SA-2.0 by cmnit; S. 6) CC-BY-SA-2.5 by André Karwath aka Aka; S. 7) CC-BY-SA-2.0 by Padmanaba01; S. 8) CC-BY-2.0 by Jim Fischer; S. 9) GNU Free Documentation License, Version 1.2 by Brunswyk; S. 10) CC-BY-SA-3.0 by Olaf Just.Ollivius at de.wikipedia; S. 11) CC-BY-2.0 by Noel Feans; S. 14) CC-BY-SA-3.0 by Web Design; S. 15) CC0 by Jakub Hałun; S. 17) CC-BY-SA-2.5 by Jollyroger; S. 19) CC-BY-SA-3.0 by A.Savin, all via Wikimedia Commons. S. 12) CC-BY-2.0 by Hey Paul, via Flickr. See http://creativecommons.org/licenses. S. 16) © picsfive, via http://de.123rf.com/ (Urheberrechtlich geschuetztes Eigentum von 123RF Limited, die gemaess der Lizenzbedingungen genutzt werden. Foto darf nicht ohne Erlaubnis von 123RF Limited kopiert oder herunterladen werden)