Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices

Internet 2.0 and the Law

R. Scott Oswald, Principal, The Employment Law Group, P.C.

Using Technology To Demonstrate Expertise

Determine the Purpose of Firm’s Website– Is it a brochure or an information

source?

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Using Technology To Demonstrate Expertise

Brochure– Static

Information Source/Resource– Requires regular commitment to website– Update Site with New Law

Website should define Practice and Culture– Tell clients why they should retain your

firm Testimonials Firm News Opinions

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Effective Practice Area Pages

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Effective News Page

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Opinions Page

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Publications Page

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Top 5 Mistakes When Using Internet 2.0

Relying solely on PPC Campaigns– Web 2.0– Use Content

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Blogs

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Today, Congress approved H.R. 1424 (“Emergency Economic Stabilization Act”)

Top 5 Mistakes When Using Internet 2.0

Excessive use of legal jargon– Remember your audience– Use legal terminology where appropriate

Targeting lawyers Targeting sophisticated clients

Focusing efforts only on main page Abandoning site after initial launch Failing to return potential client inquiries

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Questions?

For further information, contact: R. Scott Oswald

The Employment Law Group® Law Firm soswald@employmentlawgroup.com

www.employmentlawgroup.comTel: 202.261.2806Fax: 202.261.2835