Transcript
Scott BurnsCEO and co-Founder, GovDelivery
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1,000+55M+
6B+5,705
Public sector clients
Individuals worldwide
Messages delivered yearly
People sign up every hour
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Value of one message to one person
Reach
= Power of the Message
Trust
Value of One Connection
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Make timely and relevant
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Connect message to mission
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Promote valuable actions
Gaining trust
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30% Trustworthiness of the general population
Trustworthiness of people they knew70%
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“That human proclivity for trusting people you know creates a powerful role for stories…”
Paul Smith, Lead with a Story
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The Power of Reach
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Most important business objectivesFor content marketers
52% Increasing engagement
49% Increasing traffic to website
Source: Econsultancy / Outbrain Content Marketing Survey Report 2012
What if you reached 10X more people with your message?
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Subscribers to the email alert service has reached 7000…an increase of 500% over 5 months, exceeding all expectations… GovDelivery maximises direct connections with the public through digital communications and the networking opportunities with other Government Departments have helped us to quickly increase audience reach…
Noddiau’r Wythnos 14 (Weeknotes 14) | Office of National Statistics (ONS)
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“As we continue to increase our subscriber base, we are better able to increase awareness around new services, news, and events. By empowering local residents with proactive information, we also achieve channel shift savings by encouraging them to go online for self-service activities.”
Vanessa Lindsey, Web Team Manager | Norfolk County Council
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Driving Your Results
Blog: reachthepublic.com
Download best practices, research & more:http://govdelivery.co.uk/resources
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Value of one message to one person
Reach
= Power of the Message
Trust
Questions?
Thank You
Scott Burns, CEO and co-Founder
scott.burns@govdelivery.com
@smburns
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