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Scott Burns CEO and co-Founder, GovDelivery
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Scott BurnsCEO and co-Founder, GovDelivery

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1,000+55M+

6B+5,705

Public sector clients

Individuals worldwide

Messages delivered yearly

People sign up every hour

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Value of one message to one person

Reach

= Power of the Message

Trust

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Value of One Connection

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Make timely and relevant

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Connect message to mission

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Promote valuable actions

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Gaining trust

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30% Trustworthiness of the general population

Trustworthiness of people they knew70%

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“That human proclivity for trusting people you know creates a powerful role for stories…”

Paul Smith, Lead with a Story

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The Power of Reach

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Most important business objectivesFor content marketers

52% Increasing engagement

49% Increasing traffic to website

Source: Econsultancy / Outbrain Content Marketing Survey Report 2012

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What if you reached 10X more people with your message?

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Subscribers to the email alert service has reached 7000…an increase of 500% over 5 months, exceeding all expectations… GovDelivery maximises direct connections with the public through digital communications and the networking opportunities with other Government Departments have helped us to quickly increase audience reach…

Noddiau’r Wythnos 14 (Weeknotes 14) | Office of National Statistics (ONS)

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“As we continue to increase our subscriber base, we are better able to increase awareness around new services, news, and events. By empowering local residents with proactive information, we also achieve channel shift savings by encouraging them to go online for self-service activities.”

Vanessa Lindsey, Web Team Manager | Norfolk County Council

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Driving Your Results

Blog: reachthepublic.com

Download best practices, research & more:http://govdelivery.co.uk/resources

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Value of one message to one person

Reach

= Power of the Message

Trust

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Questions?

Thank You

Scott Burns, CEO and co-Founder

[email protected]

@smburns