Sarah Roxas Graphic Design

sR GRAPHIC DESIGNER

SARAH ROXAS

DESIGN PROJECTSPORTFOLIOGVA 2011

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TABLE OF CONTENTSGraphic Design ++

DESIGN PROJECTS

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PLUS++

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INVISIBLE ASIA

RANDOM MAGAZINE

AISA ATILANO CAKE DESIGN

PHILIPPINE FILM FESTIVAL GENEVA

THE CONFORMIST

ITU PUBLICATION SERIES

ITU POSTER SERIES

WHO ADVOCACY TOOLKIT

BEIGE PLATES

WHITE

VISUAL EXPRESSIONS OF TIME

BOOKS

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SARAH ROXASGraphic Designer

www.sarahroxas.cominfo@sarahroxas.comroxas.sarah@gmail.com

EDUCATIONmaster of arts in visual communication and iconic research09.2009 - 09.2011 | the basel school of design (fhnw//hochschule für gestaltung und kunst) | basel, CH summer institute for graphic design studies: type + image design and magazine design summer 2008 | rhode island school of design | rhode island, USA student exchange programme with archipel scholarship: marketing et gestionfall 2005 | université catholique de lille | lille, FR bachelor of science, major in communications technology management, minor degree in french studies 06.2001 - 03.2005 | ateneo de manila university | manila, PH

EXPERIENCEgraphic designer | 02.2004 - present freelance work

in-house web and graphic designer | 07.2007 - 07.2009international telecommunication union | geneva, CH

electronic publications assistant | 07.2006 - 12.2006international telecommunication union | geneva, CH

intern | 02.2006 - 07.2006 international telecommunication union | geneva, CH

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DESIGN PROJECTSPORTFOLIO WORK #01

PROJECT NAMEInvisible Asia: Not Your Stereotypical East

Art DirectionPublication Design

CLIENTCollaboration project with photo- journalists Jes Aznar, Tammy David, Ben Rasmussen, Carsten Stormer, Jake Verzosa, Veejay Villafranca, and Rony Zakaria

SPECIFICATIONSSIZE: 24 x 24cmSTOCK: Cover: Offset white 180gsm mounted to 1215gsm carton and with laminated finishPages: 120gsm Munken, 140gsm Offset white, 100gsm glossy art paper, Newsprint paper, 140gsm MunkenBINDING TECHNIQUE: Perfect Binding

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THIS photography book was designed to embody “conditions of visibility for a different Asia” through its use of space and its ma-teriality. It showcases works by seven photojournalists. The layout and the paper selection are specifically chosen for each photo story to highlight their themes.

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DESIGN PROJECTPORTFOLIO WORK #02

PROJECT NAMERandom Magazine

Art DirectionMagazine Design

CLIENTSummer Institute for Graphic Design Studies Project (RISD) Rhode Island, USA

SPECIFICATIONSSIZE: 24 x 24cmSTOCK: Cover: 200gsm Offset whitePages: 128gsm Offset whiteBINDING TECHNIQUE: Perfect Binding

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DESIGN PROJECTSPORTFOLIO WORK #03

PROJECT NAMEAisa Atilano Cake Design

Visual IdentityLogo DesignWeb Design

CLIENTAisa AtilanoManila, Philippines

SPECIFICATIONSWEBSITE: www.aisaatilano.comBUSINESS CARD: SIZE: 5.1 x 8.9 cm210gsm 2-sided artboard

A I S A A T I L A N OC A K E D E S I G N

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CUPCAKES and frosting were the inspiration for this project. The aim was to develop a visual identity for the client that would reflect both the elegance of a wedding cake and the playfulness of a birthday cupcake.

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DESIGN PROJECTSPORTFOLIO WORK #04

PROJECT NAMEPhilippine Film Festival Geneva

Visual IdentityLogo DesignWeb and Flyer Design

CLIENTPhilippine Film Festival Geneva (PFFG)Geneva, CH(Now defunct)

SPECIFICATIONSWEBSITE: www.pffg.chBUSINESS CARD: SIZE: 4.05 x 8.2 cm200gsm matte cardboardTICKETS: SIZE: 8.9 x 5.1 cm200gsm matte cardboardFLYER: SIZE: B5140gsm Offset white

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THE logo and visual identity of the Philippine Film Festival Geneva were conceptualized from the stars and the sun of the Philippine flag.

For this project, flyers, stationery, business cards, and different types of tickets were designed.

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THESE business cards were designed for the members of the PFFG team. They were printed on 200gsm matte cardboard, and they had an atypical size format which is slightly smaller than usual business cards.

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THE website was created with HTML and CSS. It was a basic website meant to provide essential information about the festival.

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DESIGN PROJECTSPORTFOLIO WORK #05

PROJECT NAMEThe Conformist

Poster Design

CLIENTSummer Institute for Graphic Design Studies Project (RISD)Rhode Island, USA

SPECIFICATIONSSIZE: A2IMAGE PRODUCTION: Photogram

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THE first image is the original image used in the photograms.(Source: The Conformist book cover, Amazon UK: http://www.amazon.co.uk/Conformist-Film-Ink-Alberto-Moravia/dp/1853753130)

The next image are the photograms done for the book cover. Using a black and white print of the original image, these photograms were created. Variations were done with different light exposures, image positioning and title positioning.

The third one is another design study created for the film poster pro-ject. A vintage-looking photogram was used layered with the tri-color Italian flag to signify the 1950’s fascist Italy under Mussolini.

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DESIGN PROJECTSPORTFOLIO WORK #06

PROJECT NAMEITU Publication Series

Publication Cover Design

CLIENTInternational Telecommunication UnionGeneva, CHwww.itu.int

SPECIFICATIONSSIZE: A4STOCK: 200gsm Offset whiteBINDING TECHNIQUE: Perfect Binding

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EACH of these covers were designed for the six ITU regions.

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FOR the Cybersecurity and ICT Applications Division of ITU, a series of three book covers were designed in 2009. These were covers for the toolkit publications on eEnviron-ment, eGovernment and eHealth.

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DESIGN PROJECTSPORTFOLIO WORK #07

PROJECT NAMEITU Posters

Poster/Leaflet Design

CLIENTInternational Telecommunication UnionGeneva, CHwww.itu.int

SPECIFICATIONSOUTPUT:A3 PostersA3 2-fold Leaflets

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THIS series was made for the Human Capacity Development fora which were held in the five different regions of ITU. Part of the challenge with this project was organizing and handling a good amount of content that needed to be on the print.

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ANOTHER series of posters were created for the human capacity bulding division of ITU. The design remains in the same stylistic sense as those of the previous works to keep a coherent visual identity.

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DESIGN PROJECTSPORTFOLIO WORK #08

PROJECT NAMEWorld Health Organization Advocacy Toolkit

CD/DVD Interface Design

CLIENTChronic Diseases and Health Promotion,World Health Organization (WHO)Geneva, CH

SPECIFICATIONSFORMAT: Adobe FlashOUTPUT: 1 CD User Interface 2 DVD User Interface

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THIS project involved the design and layout of the CD and DVD user interfaces of the WHO advocacy toolkit in 2007.

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PLUS ++ WORK #09

PHOTOGRAPHYBeige Plates

HGK Color WorkshopBasel, CH

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PLUS ++ WORK #10

POSTCARDWhite

HGK Color WorkshopBasel, CH

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PLUS ++ WORK #11

LOMOGRAPHYVisual Expressions of Time

HGK / Eikones Ausstellung Bild und ZeitlichkeitBasel, CH

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PLUS ++ WORK #12

BOOKBINDINGFree Projects

SFG Buchbinden Kurs Basel, CH

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