SAP FORUM İSTANBUL 2016 - PERAKENDE SEKTÖRÜNDE DİJİTAL DÖNÜŞÜME SENSÖR İLE DEĞİL MÜŞTERİ DENEYİMİ İLE BAŞLAYIN!

SAP FORUM İSTANBULReimagine Business for the Digital EconomyKonuşmacıAdı : Caner Göksu Firma Adı : SAP Türkiye

Serap’ın Hikayesi

© 2016 SAP AG or an SAP affiliate company. All rights reserved. 3

Dijital Dönüşüme Sensör ile değil Müşteri Deneyimi İle Başlıyoruz

• 38 Yaşında Bir Telekominikasyon Şirketinde IK Müdürü

• Maslak’ta çalışıyor

• Evli ve 2 çocuklu

• Alışverişte zaman geçirmeyi seviyor

• Sadakat programlarında seçici bir kişilik

• Dijital Mecralara Hakim

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4

SAP & Dijital Perakendecilik

Perakende Sektörünü EtkileyenTrendler

Müşterinin Gücü

MobilGüç

Omni-channel

YoğunRekabet

Yeni Teknolojiler

Global Perakende Sektörü & SAP

• 13,400 Müşteri

• 120 Ülke

• %86 - Forbes Global 2000

Global Pratikler Türk Perakendecilerin Hizmetinde13,400 Müşteri – 120 Ülke

Perakende Sektörü & SAP Türkiye2015 Yılı Sonuçları

• 50+ Perakende Müşterisi

• %18 SAP Gelirlerinde Pay

• % 38 Lisans Geliri Artışı

• % 114 Bulut Geliri Artışı

Türkiye Perakende Sektöründe SAP

SAP & Dijital Perakendecilik

BüyükVeri

TemelPerakende

Omni-Channel

Nesnelerinİnterneti

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13

SAP & Dijital Perakendecilik

BüyükVeri

TemelPerakende

Omni-Channel

Nesnelerinİnterneti

© 2016 SAP AG or an SAP affiliate company. All rights reserved. 15

User Name

Wearable Device Segment Management

Insoles on track

Shirts

Redeemed OffersNational – Last 30-days

Wearable DeviceStatistics Current

Marketing Manager

Promotions Manager

Promotional Data

Segment Analysis Wearable Device Pipeline

New OffersNational Last 30-days

In Process OffersNational last 30-days

4%

1445

Projected OffersNational Last 30-days

New Devices RegisteredNational – Last 30-days

Add-Ons SourcingIoT Devices

Wrist

Pants

golf shoesballs

devices fashion

clubs

women’sCategories Current Quarter

10.2 M 3x target

Growth 13%

Progress

Pant

sWris

t

Inso

les

Shoe

s125 M

7 M

USD, Actual and Target

0 M 70k

8.2 MActual

1.2 K

Actual Actual

© 2016 SAP AG or an SAP affiliate company. All rights reserved. 16Suggest solution

User Name

Wearable Device Statistics

Activity Duration:Devices currently streaming

Region

Select

Device

Insoles

Type

Location View

Steps recorded:

Wear indication:

Last Activity:

GO

Account ID Region Status Insole Registration Added to Added toWear Date Target Group Campaign

© 2016 SAP AG or an SAP affiliate company. All rights reserved. 17

SOCIAL CONTACT INTELLIGENCE

User Name

GENERAL INFORMATION CAMPAIGN AUTOMATION IMPACT ANALYSIS TEAMTARGET GROUPS

Wearable Devices Fall 2015

Wearable Devices Fall 2015

© 2016 SAP AG or an SAP affiliate company. All rights reserved. 18

SOCIAL CONTACT INTELLIGENCE

User Name

Golf Insoles

Golf Insoles

Insole Offer Email 1Send Insole Offer Email 1

Insole Offer Email

Opened

GENERAL INFORMATION CAMPAIGN AUTOMATION IMPACT ANALYSIS TEAMTARGET GROUPS

Wearable Devices

Insole Offer Email 2Send Insole Offer Email 2

© 2016 SAP AG or an SAP affiliate company. All rights reserved.

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