Transcript
Topic : Hello T-shirt Printing
PAÑÑÁSÁSTRA UNIVERSITY OF CAMBODIA
Lecturer : SANN SOURHARO
Group: 6Mr.TIN KOLZA Mr. SOK BUNLYMr. KHIEV VIRA Miss. NOUN SOVANARATMr. HANG AMRIN
Content
1. Executive Summary2. Situation Analysis3. Marketing Strategy4. Marketing Mix5. Financial Summary
I. Executive Summary
Hello T-shirt Printing is offering T-shirt printing
and allow consumer can design their own t-shirt
and can choose our sample design T-shirt on
our website.
Hello T-shirt Printing Shop is set up at No 165 St
Norodom Blvd, at 400m south of Independent
Monument , Phnom Penh, will be have a store
front in well as a comprehensive website that
allows ordering to occur anywhere.
II. Situation Analysis:
1.Marketing Need
• Standard T-shirt printing
• Provide Good Service to consumer
• Acceptable price in market competition
• Can choose and design their ownt-shirt
2. The Market
• Market Demographics
• Market Trends
• Market Growth
• Microenvironment
3.The Company
• Mission
• Product & Service offering
• Start-Up company Budget
• SWOT Analysis
• Competitors
Our Mission- Be the First T-shirt shop that can allow
consumer can choose and design their own t-shirt through our website.
- Offering the finest in custom shirt with a simple
printing and sublimation production.
- We will offer customers the best product at the best price.
Our TeamList CEO and key management by name:
Hang Amrin CEO
Khiev Vira Marketing Manager
Tin Kolza Product and Desinge Manager
Ngoun Narath Public Relation Manager
Sok Bunly Accounting and Financing Manager
Include previous accomplishments to show that these
are people with a record of success.
Summarize number of years of experience in this field.
Startup company budget
computer 8 $750.00 $6,000.00
HP 1020 Printer 2 $60.00 $120.00
HP Sublimation 2 $600.00 $1,200.00
Office Supply 1 $5,000.00 $5,000.00
Printed Material 1 $800.00 $800.00
Small T-shirt inventory 1 $12,000.00 $12,000.00
Wi-Fi box 1 $50.00 $50.00
Website 1 $200.00 $200.00
Total of Start- up$25,170.0
0
SWOT ANAYSIS
Strengths Weakness Opportunity Threats
III. Marketing Strategy
Value Preposi
tion
Critical Issue
Financial
Objective
Marketing
Objective
Target Market Strateg
y
Messaging
IV. Marketing Mix
Product Place
Price Promotion
Product by Hello T-shirt Printing
Disable Me 2 T-shirt Sample
Sample T-shirt Design
Product by Hello T-shirt Printing
IRON MAN T-shirt Sample
PlaceNo 165 St Norodom Blvd, at
400m south of Independent Monument , Phnom Penh.
PriceT-shirt rate: Short-sleeves T-shirt white - $3.3 (Good); Short-sleeves T-shirt white - $3 (Simple); Short-sleeves T-shirt color - $3.4 (Good); Short-sleeves T-shirt color- $3 (simple); Polo Shirt white - $ 5.5 (Good); Polo shirt white - $ 5 (simple); Polo shirt color - $ 5.6 (Good); Polo shirt color - $ 5 (Simple).
Promotion4.4.1. Advertising: Via print ads in trade publication Internet and Facebook.
4.4.2. Public Relation:
- Private Company
- Public Company
- Other University or individual.
4.4.3. Direct Marketing:
- Hello T-Shirt printing shop will sent the information to our customer That have contract with our shop by e-mail or we can go direct to our clients
Web Pagehelloprinting.weebly.com
Design with nice flat posting new sample design T-
shirt every day.Build with best functionality that
makes consumer can custom and design sample T-shirt through online.
Detail our shop information clearly
Custom Your Design on Webpage
V. Financial
Our annual marketing budget is $5,000. Sales are expected to achieve revenue of $210,965.
. Our marketing expenses will equate to approximately $29,965 of the overall revenue.
Profit and Loss
2014 2015 2016
Sales
$210,965 $ 1,829,596.26 $ 1,882,633.82
Direct Cost of Sales$170,280 $1,459,548 $1,500,184
Other Costs of Sales$0 $0 $0
Total Cost of Sales$170,280 $1,459,548 $1,500,184
Gross Margin$40,685 $370,048 $382,450
Gross Margin %19% 20% 20%
Operating Expenses
Payroll$12,775 $13,020 $13,671
Marketing/Promotion$3,913 $3,521 $3,169
Depreciation$0 $0 $0
Rent$9,000 $17,250 $16,500
Utilities$3,000 $5,750 $5,500
Insurance$0
Payroll Taxes$1,278 $2,418 $2,318
Other$0
Total Operating Expenses$29,965 $41,959 $41,158
Percentage of expense14% 2% 2%
Contribution Margin$10,720 $328,089 $341,292
Contribution Margin/sale5% 18% 18%
2014 2015 20160%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sales Vs Expense Yearly
Sales Total Operating Expenses
1 2 3 4 5 6 7 8 9 10 11 12
($4,000)
($2,000)
$0
$2,000
$4,000
$6,000
$8,000
Profit Monthly
Total ExpenseAppemdix Table: Marketing Budget
2014 2015 2016
Marketing Expense Budget
Print Advertising $2,153 $2,045 $1,943
Internet Advrtising $540 $540 $540
Public Relations $861 $818 $777
Other $359 $341 $324
Total Expense $3,913 $3,744 $3,584
Persent of Expense 2% 2% 1%
Own/Manager Employees Waiter/Waitress
Cleaners Securaty Guard
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
Personel Plan Yearly2014 2015 2016
Total Expense2014: $29,965
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