Sample Marketing Plan

Topic : Hello T-shirt Printing

PAÑÑÁSÁSTRA UNIVERSITY OF CAMBODIA

Lecturer : SANN SOURHARO

Group: 6Mr.TIN KOLZA Mr. SOK BUNLYMr. KHIEV VIRA Miss. NOUN SOVANARATMr. HANG AMRIN

Content

1. Executive Summary2. Situation Analysis3. Marketing Strategy4. Marketing Mix5. Financial Summary

I. Executive Summary

Hello T-shirt Printing is offering T-shirt printing

and allow consumer can design their own t-shirt

and can choose our sample design T-shirt on

our website.

Hello T-shirt Printing Shop is set up at No 165 St

Norodom Blvd, at 400m south of Independent

Monument , Phnom Penh, will be have a store

front in well as a comprehensive website that

allows ordering to occur anywhere.

II. Situation Analysis:

1.Marketing Need

• Standard T-shirt printing

• Provide Good Service to consumer

• Acceptable price in market competition

• Can choose and design their ownt-shirt

2. The Market

• Market Demographics

• Market Trends

• Market Growth

• Microenvironment

3.The Company

• Mission

• Product & Service offering

• Start-Up company Budget

• SWOT Analysis

• Competitors

Our Mission- Be the First T-shirt shop that can allow

consumer can choose and design their own t-shirt through our website.

- Offering the finest in custom shirt with a simple

printing and sublimation production.

- We will offer customers the best product at the best price.

Our TeamList CEO and key management by name:

Hang Amrin CEO

Khiev Vira Marketing Manager

Tin Kolza Product and Desinge Manager

Ngoun Narath Public Relation Manager

Sok Bunly Accounting and Financing Manager

Include previous accomplishments to show that these

are people with a record of success.

Summarize number of years of experience in this field.

Startup company budget

computer 8 $750.00 $6,000.00

HP 1020 Printer 2 $60.00 $120.00

HP Sublimation 2 $600.00 $1,200.00

Office Supply 1 $5,000.00 $5,000.00

Printed Material 1 $800.00 $800.00

Small T-shirt inventory 1 $12,000.00 $12,000.00

Wi-Fi box 1 $50.00 $50.00

Website 1 $200.00 $200.00

Total of Start- up$25,170.0

0

SWOT ANAYSIS

Strengths Weakness Opportunity Threats

III. Marketing Strategy

Value Preposi

tion

Critical Issue

Financial

Objective

Marketing

Objective

Target Market Strateg

y

Messaging

IV. Marketing Mix

Product Place

Price Promotion

Product by Hello T-shirt Printing

Disable Me 2 T-shirt Sample

Sample T-shirt Design

Product by Hello T-shirt Printing

IRON MAN T-shirt Sample

PlaceNo 165 St Norodom Blvd, at

400m south of Independent Monument , Phnom Penh.

PriceT-shirt rate: Short-sleeves T-shirt white - $3.3 (Good); Short-sleeves T-shirt white - $3 (Simple); Short-sleeves T-shirt color - $3.4 (Good); Short-sleeves T-shirt color- $3 (simple); Polo Shirt white - $ 5.5 (Good); Polo shirt white - $ 5 (simple); Polo shirt color - $ 5.6 (Good); Polo shirt color - $ 5 (Simple).

Promotion4.4.1. Advertising: Via print ads in trade publication Internet and Facebook.

4.4.2. Public Relation:

- Private Company

- Public Company

- Other University or individual.

4.4.3. Direct Marketing:

- Hello T-Shirt printing shop will sent the information to our customer That have contract with our shop by e-mail or we can go direct to our clients

Web Pagehelloprinting.weebly.com

Design with nice flat posting new sample design T-

shirt every day.Build with best functionality that

makes consumer can custom and design sample T-shirt through online.

Detail our shop information clearly

Custom Your Design on Webpage

V. Financial

Our annual marketing budget is $5,000. Sales are expected to achieve revenue of $210,965.

. Our marketing expenses will equate to approximately $29,965 of the overall revenue.

Profit and Loss      

  2014 2015 2016

Sales

$210,965 $ 1,829,596.26 $ 1,882,633.82

Direct Cost of Sales$170,280 $1,459,548 $1,500,184

Other Costs of Sales$0 $0 $0

Total Cost of Sales$170,280 $1,459,548 $1,500,184

Gross Margin$40,685 $370,048 $382,450

Gross Margin %19% 20% 20%

Operating Expenses

Payroll$12,775 $13,020 $13,671

Marketing/Promotion$3,913 $3,521 $3,169

Depreciation$0 $0 $0

Rent$9,000 $17,250 $16,500

Utilities$3,000 $5,750 $5,500

Insurance$0

Payroll Taxes$1,278 $2,418 $2,318

Other$0

Total Operating Expenses$29,965 $41,959 $41,158

Percentage of expense14% 2% 2%

Contribution Margin$10,720 $328,089 $341,292

Contribution Margin/sale5% 18% 18%

2014 2015 20160%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Sales Vs Expense Yearly

Sales Total Operating Expenses

1 2 3 4 5 6 7 8 9 10 11 12

($4,000)

($2,000)

$0

$2,000

$4,000

$6,000

$8,000

Profit Monthly

Total ExpenseAppemdix Table: Marketing Budget

  2014 2015 2016

Marketing Expense Budget

Print Advertising $2,153 $2,045 $1,943

Internet Advrtising $540 $540 $540

Public Relations $861 $818 $777

Other $359 $341 $324

Total Expense $3,913 $3,744 $3,584

Persent of Expense 2% 2% 1%

Own/Manager Employees Waiter/Waitress

Cleaners Securaty Guard

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

Personel Plan Yearly2014 2015 2016

Total Expense2014: $29,965