Transcript
Salesmen Sponsorship Program
April, 2014
…without water there is no life ..without sales there is no business
….because SALES is like a beautiful bride who can’t execute her dream wedding without meeting her groom
….mmm they should meet!
….and Advertising is like a handsome groom waiting to meet his bride to accelerate growth
….mmm they’re getting closer
….and finally they’ve met since they can never be created in isolation
Result
Sales Advertising Bride Groom
Key Highlights • Country’s largest electronics retail network with more than
123 showrooms
• Country’s largest salesmen network with more than 900 salesman
• Country’s largest footfall centers with more than 6 figures crowd a year
Shop has an annual footfall of more than 100 k visitors
Maracana Stadium Capacity: 78838 visitors
Shop 1 : 0 Maracana Stadium
So what are we talking about?
• To develop a new advertising revenue streamline through 900+ Salesmen T-shirt branding
• To Invest partial amount of the above revenue in a weekly and/or monthly Sales Tournament to identify new sales opportunities
Barcelona T-shirt in 1960 Today
Shop T-shirt in 2014 Soon
Shop 0 : 1 Barcelona
Branding Competition
• To harmonize Advertising and Sales efforts• Identify potential sales• Increase brand awareness• Increase salesmen product knowledge • Help brands compete to increase budgets• Help salesmen advance toward their sales target• Associate sales force feelings with products and brands
Why branding the salesmen T-shirt in parallel with aSales competition?
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