SalesFUSION Webinar - Tracking Digital Body Language
Post on 20-May-2015
497 Views
Preview:
DESCRIPTION
Transcript
Live Re-broadcast featuring industry expert panel on webinar demand creation!
SalesFUSION Premium Content Special Brighttalk Webinar Re-Broadcast Special Brighttalk Webinar Re-Broadcast
Sponsored By:
Why are webinars so Important?- Thought Leadership- Lead Generation- Lead Nurturing- Duration of Program
SalesFUSION Premium Content Special Brighttalk Webinar Re-Broadcast Special Brighttalk Webinar Re-Broadcast
Sponsored By:
Why are webinars getting tougher to produce?- More competition- Inbox noise- Poor execution- Compelling content
SalesFUSION Premium Content Special Brighttalk Webinar Re-Broadcast Special Brighttalk Webinar Re-Broadcast
Sponsored By:
Today’s Moderator for the roundtable:
Mike Agron – Professional Webinar Producer
SalesFUSION Premium Content Special Brighttalk Webinar Re-Broadcast Special Brighttalk Webinar Re-Broadcast
Sponsored By:
How to Gather and Mine Digital Body Language Across the Webinar Life Cycle
Before – During - After
COPYRIGHT 2012 WEBATTRACT
Mike AgronExecutive Webinar Producer
WebAttract, LLC
Kevin MillerCMO
SalesFUSION
Kim LloydCEO
RocktheDeadline
Tom JudgeVP Strategy
Direct Marketing Partners
COPYRIGHT 2012 WEBATTRACT
Digital Body Language: Before – During – After
Tips, Insights & Best Practices
Ensuring Predictable Outcomes
Converting More Prospects Into Customers
Your Questions – Ask the Experts
COPYRIGHT 2012 WEBATTRACT
Poll #1
• None• Number of people who register or attend• Quantity of fresh new sales prospects• Number of new social media and Blog followers• Closed deals
What type of digital body language do you currently use to measure your webinar effectiveness?
COPYRIGHT 2012 WEBATTRACT
Poll #2
• We don’t use• Standard reports from webinar provider• Home grown or customized system• Marketing or Sales Automation Provider
What type of system or platform do you use to track and analyze life cycle intelligence?
It’s a Mini Theatrical Event From Let’s Go to Go Live!
Budget 6-8 Weeks
ACT IThe Plan
ACT IVGo Live!
ACT IIIMessage Shaping
ACT IIRecruit Audience
ACT VPost Webinar
©2012, WebAttract LLC
COPYRIGHT 2012 WEBATTRACT
Gather Life Cycle Intelligence
BEFORE EVENT
Gather profile dataInterests
Social Media DURING WEBINAR
Online polls Live QuestionsSocial Media
SurveysAFTER EVENT
SurveysOn-Demand Views
Social MediaLead Nurturing
COPYRIGHT 2012 WEBATTRACT
Ensuring Predictable Outcomes
Thought Leadership Panel
COPYRIGHT 2012 WEBATTRACT
Mike AgronExecutive Webinar Producer
WebAttract, LLC
Kevin MillerCMO
SalesFUSION
Kim LloydCEO
RocktheDeadline
Tom JudgeVP Strategy
Direct Marketing Partners
COPYRIGHT 2012 WEBATTRACT
Before
Capturing and nurturing leads through the b2b webinar funnel
Capture
Analyze
Score
Sales
Nurture Ideas
Digital Conversation
Present content through webinars
Engage Sales
Track behavior, attendance (pre & post session)
Lead Scoring&
Nurturing
Map the end-to end process
• Know your prospect’s buying process• Map and document the buying and selling
process
“BANT PLUS” SALES READY LEADS
Detailed background Informationon the prospect and the selling opportunity helps drive more
productive sales results
WHAT WOULD YOU LIKE TO LEARN
FROM THIS WEBINAR?
REGISTRATION LANDING PAGE TIP
COPYRIGHT 2012 WEBATTRACT
During
On Line Polls Provide Real Time Digital Feedback
How will you monitor your online reputation going forward?
Response Rate = 66%
Exit Survey Also Provide Valuable Digital Feedback
On a scale of 1 to 5 - How did today’s webinar meet your expectations?
Response Rate = 42% with 98% Positive Ratings
©2012, WebAttract LLC
COPYRIGHT 2012 WEBATTRACT
After
COPYRIGHT 2012 WEBATTRACT
Put Your Sales and Marketing Hat On:
• Step 1: Archive a copy of the recorded webinar• Step 2: Within 24-48 hours, send follow-up thank you emails and include valuable content and information• Step 3: Do final Registration, Attendance and Performance analytics, Track Website visits
Maximize the Opportunity with Post Webinar Follow-up to Start a Warm Conversation
COPYRIGHT 2012 WEBATTRACT
Analyze all Other Life Cycle Intel
Industries Represented What kind of inertial technology are you most interested in?
COPYRIGHT 2012 WEBATTRACT
Study Attendee Insights
Interests Plans to purchase this year
What would
you like to learn?
Scale 1-55 being highest
What could we
have done
better?
What did you like the
most?
What other
webinar topics
would be of
interest?
Poll #1 Poll #2 Question asked by attendee
MEMS IMU
Not sure researching
General Info
5 More technical content
The Ask the Experts Panel
Case Studies on hardware
specific appls
Integration Kallman
Filter
Define models for the inertial sensor errors
When discussing
multi-Sensor
fusion, are there ….
MEMS IMU
Yes Practical app of MEMS
IMU GNSS
5 Good overview not too
technical Well
organized
Any GPS signal
related topics
Define Models for the inertial sensor errors
Is the INS always a
core sensor?
COPYRIGHT 2012 WEBATTRACT
Mine Life Cycle Intelligence
BEFORE EVENT
Gather profile dataInterests
Social Media DURING WEBINAR
Online polls Live QuestionsSocial Media
SurveysAFTER EVENT
SurveysOn-Demand Views
Social MediaLead Nurturing
Track registrants and attendees to your site
Webinar should be a recurring driver for site visits95% of b2b buyers research on the webThis “digital conversation” with your company is going on whether you know it or not!
MA Software should facilitate pre & post event data and package up the leads for salesAll site & event data is captured an analyzed inside of the MA systemData is scoredLeads are pre-processed
Basic Web Analytics
Email Campaign Responses
Attendance
Registration
Social/Blog
Corporate Website
COPYRIGHT 2012 WEBATTRACT
Summary
• Planning ensures predictable outcomes
• Assess what you’ll use to capture digital body language
• Use life cycle intelligence to segment sales ready vs. nurturing opportunities
• Build an ongoing database to create your own digital body language benchmarks
COPYRIGHT 2012 WEBATTRACT
To Continue the Conversation
An End2End Solution for Webinar Demand Creation
www.webattract.com mike@webattract.com @WebinarReady+916.804.4703
www.salesfusion.com Kevin.miller@salesfusion.com+1.610.648.3823
www.rockthedeadline.com klloyd@rockthedeadline.com @RockDeadline+1.518.210.1699
www.dirmkt.com tjudge@dirmkt.com +1.510.368.7527
Ask the Experts Panel
COPYRIGHT 2012 WEBATTRACT
Mike AgronExecutive Webinar Producer
WebAttract, LLCmike@webattract.com
Kevin MillerCMO
SalesFUSIONkevin.miller@salesfusion.com
Kim LloydCOO
RocktheDeadlineklloyd@rockthedeadline.com
Tom JudgeVP Business DevelopmentDirect Marketing Partners
tjudge@dirmkt.com
top related