role of media in pakistan

In The Name Of Allah,

The Most Beneficent, The Most

Merciful.

Role Of Electronic Media In Pakistan

Group Members:

Mahanoor Saif Zainab Malik Rubash Taazein Seemab Sajid Faiza Nawazish Zahra Naeem Farhad Sheikh

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Table Of Contents

Introduction Evolution Of Media Purpose Of Media Negative Impact Of Media Positive Effects Of Media Conclusion

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What Is Media?

Communication channels through which news entertainment, education, data, or promotional messages are disseminated is known as media.

What Is Media?

Media includes every broadcasting and narrowcasting medium such as

Newspaper Magazines Television Radio Billboards Direct mail Telephone Fax and Internet

Media is a very powerful change agent. What we see in the television largely influences our beliefs and in turn, this also affects our behavior and how we turn out as a person

Why is Media the fourth pillar of state?

Power to make the innocent guilty and to make the guilty innocent.

Controls the minds of the masses. Informative bridge between governing

bodies and general public. Helps to form opinions and make judgments

regarding various issues.

Types of Media

1• Print media• lightweight, portable, disposable publications

printed on paper

2• Electronic media• media that use electronics or

electromechanical energy for audience

3• New age media• electronic communication that involves the

use of computer technology

EVOLUTION OF MEDIA

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• Pakistan television corporation came into being under the ministry of information headed by Ubaid ur Rehman with NEC joint venture collaboration

In Ayub

khan’s Era

On November 26, 1964 the first official television station PTV commenced transmission broadcasts from LAHORE

In Ayub Khan’s Era

• Television was brought under the Islamalization campaign, Heavy censorship was exercised on the media to safeguard the glory of Islam.

In Zia ul

Haq’s

Era

In Zia ul Haq’s Era

Ban on “daily musawaat” which was critical of martial law regime

In response to the ban on the daily musawaat the Pakistan Federal Union of Journalists protested and launched a campaign of hunger strike.

First Private Tv Channel

The first semi government TV network of  by the name of "Peoples Television Network (PTN) later named as STN

In 1990 STN started first ever private TV channel of Pakistan, Network Television Marketing (NTM)

In Pervaiz Musharraf’s Era

PEMRA is a Country Guide to regulate the establishment and operation of all broadcast stations in the country

According to the Pakistan electronic media regulatory authority the number of private television channels just three state-run channels in 2000, to approx. 89 in 2012,

Purpose Of Media

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Entertain

Advertise

Inform

There are three literal purposes of Media

Purpose of Media

Inform: Public does receives a clearer picture

of what is happening in the world People wants to know the details

whether its an; Upcoming election City council action A war on the other side of the town A house that burns down across town

Purpose of Media

Entertainment: Sports and entertainment are huge aspects of the

media package

Purpose of Media

Advertisement: Media has the convincing power

They can convince you to buy;1. Products & services2. Ideologies (political advertisement)

Negative Impact Of

Media

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Due to Media, people in foreign countries are constrained to think that Pakistan is full of ill-cultured and fraudulent people.

Responsibility of Media should be to broadcast the right news without crushing the image of the nation.

Destructive Media; Destroying the National Image

Destructive Media; Sensationalism

Breaking news of News channels is incomplete without sensations

The already frightened nation of the country gets even more frightened when bomb blasts are sensationalized by showing dead bodies of people and the dramatic background music

Media is nowadays going against the Islamic teachings.

Open Issues are being discussed which should not be openly discussed

Media is spreading vulgarity

Destructive Media; Religious Impression

Exaggeration means describing of something and making it more than it really is

Overwhelming negative exaggeration

Glamorizes issues

Flashing news headlines with elements of negative exaggeration

Big deal made out of small issues

Sikandar Case as an example

Destructive Media; Exaggeration

Destructive Media; Competition For Rating

Television channels are engaged in a race for ratings

Multiply wordings over issues and crises.

Media these days has become a commercialized sector eyeing the news which are hot and good at selling

No interest in the betterment of the country.

Sole aim of TV channels is to maximize profits by any means.

Destructive Media; Westernization

European and American culture is slowly engulfing our society.

Extensive promotion of western product brands

Effect on local values and trends

Language changes Change in meal

preferences

Destructive Media; Effect on Minds Of Children

Media has harmfully affected the minds of children

Children are exposed to things that they should not necessarily be exposed to yet

Media sell their own value system to the kids through actors, cartoon characters, and even musicians who are puppets in the media's propaganda

Influence Of Powerful Group

Media under the influence of those who want to show a one sided picture

Malik Riaz conspiracy

Positive Effects Of

Media

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Role Of Media In Promoting The Democratic Traditions

Media is essential to the health of democracy for two reasons

Enables the citizens to make decisions about electoral choices

It performs a checking function

At the time of elections media openly and in a focused way supported democracy

News channels played an important role in increasing voter turnout e.g. GEO news, ARY

The voter turnout has almost doubled in the latest elections.

Role Of Media In Promoting The Democratic Traditions

Coverage Of Natural Disaster

Flood Earth Quake

Media’s Role In Social Accountability

The ability of the citizens, civil society to scrutinize public institutions and governments and to hold them to account

Media is developing social consciousness and actions that are essential to develop and promote social accountability.

Social media serve as a communications platform by spreading information about protest campaigns and other social movements.

Benazir Bhutto’s Assassination

Shahzeb Khan Case

Social Media

In March 2007 President Pervez Musharaf suspended Iftikhar Muhammad Chaudhry.

Formation of Adliya Bachao Tehreek

Suspension of CJ again along with 60 judges

Resignation of Pervez Musharraf

Lawyer’s movement & Ban on Geo news

Role Of Media In Freeing The Judiciary

Media’s Role In Exposing Corruption

Implication of Investigative Journalism

Watchdog function of media by exposing social injustice

Several major corruption cases and scams are disclosed by journalists. Notable among them are

Disclosing of several major corruption cases and scams:

The Pakistan Steel Mills Rs.26 billion scam;

corruption in Pakistan’s International Airlines that caused losses of $500 million

 Hajj corruption case Corruption in rental power

projects

Conclusion

It has revealed the facts to the people about crimes and social issues and also informed the people about the issues outside their country and most importantly, media has shown the behavior of other countries to the Pakistan Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude. Media is supposed to be responsible for the present society, trends, norms, values and so on.. Media reflects the society and it is the responsibility of media to expose the country to the whole world. It’s the requirement of time that our media should work for the positive and real soft image of Pakistan. Media should not use negative tools to increase their viewership. There are times when they should put their personal interests at the back of their mind and show or write things that could be beneficial for the country and please stop this race of breaking first news just be original.