In The Name Of Allah, The Most Beneficent, The Most Merciful.
In The Name Of Allah,
The Most Beneficent, The Most
Merciful.
Role Of Electronic Media In Pakistan
Group Members:
Mahanoor Saif Zainab Malik Rubash Taazein Seemab Sajid Faiza Nawazish Zahra Naeem Farhad Sheikh
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Table Of Contents
Introduction Evolution Of Media Purpose Of Media Negative Impact Of Media Positive Effects Of Media Conclusion
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What Is Media?
Communication channels through which news entertainment, education, data, or promotional messages are disseminated is known as media.
What Is Media?
Media includes every broadcasting and narrowcasting medium such as
Newspaper Magazines Television Radio Billboards Direct mail Telephone Fax and Internet
Media is a very powerful change agent. What we see in the television largely influences our beliefs and in turn, this also affects our behavior and how we turn out as a person
Why is Media the fourth pillar of state?
Power to make the innocent guilty and to make the guilty innocent.
Controls the minds of the masses. Informative bridge between governing
bodies and general public. Helps to form opinions and make judgments
regarding various issues.
Types of Media
1• Print media• lightweight, portable, disposable publications
printed on paper
2• Electronic media• media that use electronics or
electromechanical energy for audience
3• New age media• electronic communication that involves the
use of computer technology
EVOLUTION OF MEDIA
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• Pakistan television corporation came into being under the ministry of information headed by Ubaid ur Rehman with NEC joint venture collaboration
In Ayub
khan’s Era
On November 26, 1964 the first official television station PTV commenced transmission broadcasts from LAHORE
In Ayub Khan’s Era
• Television was brought under the Islamalization campaign, Heavy censorship was exercised on the media to safeguard the glory of Islam.
In Zia ul
Haq’s
Era
In Zia ul Haq’s Era
Ban on “daily musawaat” which was critical of martial law regime
In response to the ban on the daily musawaat the Pakistan Federal Union of Journalists protested and launched a campaign of hunger strike.
First Private Tv Channel
The first semi government TV network of by the name of "Peoples Television Network (PTN) later named as STN
In 1990 STN started first ever private TV channel of Pakistan, Network Television Marketing (NTM)
In Pervaiz Musharraf’s Era
PEMRA is a Country Guide to regulate the establishment and operation of all broadcast stations in the country
According to the Pakistan electronic media regulatory authority the number of private television channels just three state-run channels in 2000, to approx. 89 in 2012,
Purpose Of Media
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Entertain
Advertise
Inform
There are three literal purposes of Media
Purpose of Media
Inform: Public does receives a clearer picture
of what is happening in the world People wants to know the details
whether its an; Upcoming election City council action A war on the other side of the town A house that burns down across town
Purpose of Media
Entertainment: Sports and entertainment are huge aspects of the
media package
Purpose of Media
Advertisement: Media has the convincing power
They can convince you to buy;1. Products & services2. Ideologies (political advertisement)
Negative Impact Of
Media
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Due to Media, people in foreign countries are constrained to think that Pakistan is full of ill-cultured and fraudulent people.
Responsibility of Media should be to broadcast the right news without crushing the image of the nation.
Destructive Media; Destroying the National Image
Destructive Media; Sensationalism
Breaking news of News channels is incomplete without sensations
The already frightened nation of the country gets even more frightened when bomb blasts are sensationalized by showing dead bodies of people and the dramatic background music
Media is nowadays going against the Islamic teachings.
Open Issues are being discussed which should not be openly discussed
Media is spreading vulgarity
Destructive Media; Religious Impression
Exaggeration means describing of something and making it more than it really is
Overwhelming negative exaggeration
Glamorizes issues
Flashing news headlines with elements of negative exaggeration
Big deal made out of small issues
Sikandar Case as an example
Destructive Media; Exaggeration
Destructive Media; Competition For Rating
Television channels are engaged in a race for ratings
Multiply wordings over issues and crises.
Media these days has become a commercialized sector eyeing the news which are hot and good at selling
No interest in the betterment of the country.
Sole aim of TV channels is to maximize profits by any means.
Destructive Media; Westernization
European and American culture is slowly engulfing our society.
Extensive promotion of western product brands
Effect on local values and trends
Language changes Change in meal
preferences
Destructive Media; Effect on Minds Of Children
Media has harmfully affected the minds of children
Children are exposed to things that they should not necessarily be exposed to yet
Media sell their own value system to the kids through actors, cartoon characters, and even musicians who are puppets in the media's propaganda
Influence Of Powerful Group
Media under the influence of those who want to show a one sided picture
Malik Riaz conspiracy
Positive Effects Of
Media
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Role Of Media In Promoting The Democratic Traditions
Media is essential to the health of democracy for two reasons
Enables the citizens to make decisions about electoral choices
It performs a checking function
At the time of elections media openly and in a focused way supported democracy
News channels played an important role in increasing voter turnout e.g. GEO news, ARY
The voter turnout has almost doubled in the latest elections.
Role Of Media In Promoting The Democratic Traditions
Coverage Of Natural Disaster
Flood Earth Quake
Media’s Role In Social Accountability
The ability of the citizens, civil society to scrutinize public institutions and governments and to hold them to account
Media is developing social consciousness and actions that are essential to develop and promote social accountability.
Social media serve as a communications platform by spreading information about protest campaigns and other social movements.
Benazir Bhutto’s Assassination
Shahzeb Khan Case
Social Media
In March 2007 President Pervez Musharaf suspended Iftikhar Muhammad Chaudhry.
Formation of Adliya Bachao Tehreek
Suspension of CJ again along with 60 judges
Resignation of Pervez Musharraf
Lawyer’s movement & Ban on Geo news
Role Of Media In Freeing The Judiciary
Media’s Role In Exposing Corruption
Implication of Investigative Journalism
Watchdog function of media by exposing social injustice
Several major corruption cases and scams are disclosed by journalists. Notable among them are
Disclosing of several major corruption cases and scams:
The Pakistan Steel Mills Rs.26 billion scam;
corruption in Pakistan’s International Airlines that caused losses of $500 million
Hajj corruption case Corruption in rental power
projects
Conclusion
It has revealed the facts to the people about crimes and social issues and also informed the people about the issues outside their country and most importantly, media has shown the behavior of other countries to the Pakistan Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude. Media is supposed to be responsible for the present society, trends, norms, values and so on.. Media reflects the society and it is the responsibility of media to expose the country to the whole world. It’s the requirement of time that our media should work for the positive and real soft image of Pakistan. Media should not use negative tools to increase their viewership. There are times when they should put their personal interests at the back of their mind and show or write things that could be beneficial for the country and please stop this race of breaking first news just be original.