RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

DAVE BRICKER

NOW WHAT?

RETHINK YOUR STRATEGY LEVERAGE THE POWER OF STORYTELLING WRITE GOOD CONTENT RECORD GOOD CONTENT SHARE GOOD CONTENT APPEAL TO ROBOTS & READERS MAKE TECHNOLOGY WORK FOR YOU

WHY DOESN’T IT WORK?YOU BUILT A WEBSITE

NOT A BROCHURE

A WEBSITE IS

YOU LOOK LIKE A COMMERCIAL

IF YOUR WEBSITE LOOKS LIKE A COMMERCIAL

WILL NOT GET YOU GIGS

TELLING THE WORLD YOU’RE A SPEAKER

THEMTALK ABOUT NOT ABOUT YOURSELF

OUTCOMESCONFLICT TRANSFORMATION

STORYTELLING

WHAT TO WRITE?

WHATOUTCOMES

DO YOU PRODUCE FOR YOUR

CLIENTS AND AUDIENCES?

Master technology Stronger teams Effective leadership Employee retention Conflict resolution Deeper communication Close more sales Improve service Earn more profit Remember to floss

CONTENT STRATEGY

YOUR READERS’ CONFLICTS COMMON MISTAKES CONCEPTUAL SHIFTS CLEVER NEW METHODS SAVE THEM TIME, MONEY, OR STRESS ESTABLISH AUTHORITY & EXPERTISE BY OFFERING VALUE

SHARE YOUR MESSAGE

BOOKS

MAILING LISTNEWSLETTER BLOG POSTS

RADIO/MEDIAVIDEOS

SOCIAL MEDIA SHARING

CLASSES & WEBINARS

LIVE APPEARANCES CALENDAR

PODCASTS

SCHEDULINGONLINE COURSES

CONTACT INFO

HOW?

THIS IS WHY SPEAKING IS A FULL-TIME JOB!

CONTENT MARKETING

CREATE LOTS OF CONTENT

TELL STORIES

CONNECT READERS TO IDEAS STORIES FROM SPEECHES STORIES FOR SPEECHES

WELLWRITE

STORIES

LEARNABLE PRO WRITING AID & AUTOCRIT.COM COLLEAGUES PRO EDITOR

VERBS OF BEING ASSERT ONLYOWNERSHIPOR EXISTENCE

is are was were am has have do does

WRITE STORIES

WELL

VERBS OF DOING ARE THE SPICEOF WRITING

find discover explore reveal inspire decide commit present offer educate

WRITE STORIES

WELL

AVOID CLICHÉS BE ORIGINAL!

WRITE STORIES

WELL

WRITE FOR ROBOTS & READERS

WRITE FOR ROBOTS & READERS

BURY KEYPHRASES

WRITE FOR ROBOTS & READERS

YOAST SEO FOR WORDPRESS

WRITE BEFORE POSTING DAY DON’T DO THE CRIME IF YOU CAN’T DO THE TIME

WRITE STORIES

IN ADVANCE

VIDEO IS HOT 2 CAMERAS TELEPROMPTER 4K VIDEO LIGHTS

MULTI MEDIA

VIDEO300 HOURS

OF VIDEO UPLOADED

TO YOUTUBE EVERY

MINUTE

VIDEO EDITING IMAGES MUSIC TITLES & TEXT OUTSOURCING

MULTI MEDIA

VIDEO

GOOD MICROPHONE REPURPOSEAUDIO TRACKSFROM VIDEOSFOR PODCASTS

MULTI MEDIA

AUDIO

SNAPNEXTSCRIPTS JOIN LOTS OF GROUPS FOLLOW THE RULES OFFER VALUE

SHARE STORIES

ON SOCIAL MEDIA

DON’T RING& RUN ENGAGE & RESPOND

SHARE STORIES

ON SOCIAL MEDIA

VIA EMAIL

THE NEWSLETTER PLUGIN BY SATOLLO AMAZON SES

SHARE STORIES

ONLINE COURSES LEARNDASH

SHARE STORIES

TO EDUCATE

APPOINTMENTBOOKING SYNCHS WITH GOOGLE CALENDAR MEETINGS WEBINARS GROUP CLASSES TIME FOR YOU

AVAILABILITYSCHEDULE

LOTS OF OPTIONS SCHEDULE ONCE+ ZOOM GROUP MEETINGS

AVAILABILITYSCHEDULE

BE SAFE & SECURE

HACKERS BACKUPS AMAZON S3 WORDFENCE

TAKEAWAYS

TALK ABOUT THEM, NOT ABOUT YOU DO IN YOUR SITE WHAT YOU DO ON STAGE CREATE A CONTENT STRATEGY WORK WITHIN YOUR BANDWIDTH & COMMIT TO DOING THE WORK CREATE VALUABLE, WELL-CRAFTED CONTENT WRITE FOR ROBOTS AND READERS

REPURPOSE CONTENT ACROSS MULTIPLE MEDIA SNAP - USE AUTO POSTERS (ETHICALLY) BUILD AN EMAIL LIST/FOLLOWING CREATE ONLINE COURSES OFFLOAD SCHEDULING TASKS BACK UP YOUR SITE & KEEP IT SECURE

TAKEAWAYS

WORDPRESS.ORG

PROWRITINGAID.COM

AUTOCRIT.COM

EDITORIAL FREELANCERS ASSOCIATION: THE-EFA.ORG

YOAST SEO: YOAST.COM

THE NEWSLETTER PLUGIN: THENEWSLETTERPLUGIN.COM

SCHEDULE ONCE: SCHEDULEONCE.COM

ACUITY: ACUITY.COM

CALENDLY: CALENDLY.COM

WORDFENCE: WORDFENCE.COMDAVE BRICKER

STORYSAILING.COM 305.490.5998