Top Banner
Peter Ros Funtrepeneur Public speaker [Permanent Beta] woensdag 25 september 13
41

Rethink marketing

Dec 18, 2014

Download

Documents

Peter Ros

Onderdeel van de Marketing Academy @ Tias Nimbas.
Deze presentatie geeft aanzet tot het geheel herdefiniëren van marketing. Van Marketing (markt getting) naar marktgiving!
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Rethink marketing

Peter  Ros

FuntrepeneurPublic  speaker[Permanent  Beta]

woensdag 25 september 13

Page 2: Rethink marketing

Simplexiteit

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 3: Rethink marketing

Rethink  marke:ng

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 4: Rethink marketing

Informatieschaartse

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 5: Rethink marketing

informatie overload

woensdag 25 september 13

Page 6: Rethink marketing

Wachten  op  nieuws?

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 7: Rethink marketing

In  your  face  marke:ng

€950,-

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 8: Rethink marketing

Evolu:e  =  spamfilter

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 9: Rethink marketing

Informa:on  overload+

internet=

zoeken          filteren

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 10: Rethink marketing

woensdag 25 september 13

Page 11: Rethink marketing

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 12: Rethink marketing

Source: Google/Shopper Sciences

woensdag 25 september 13

Page 13: Rethink marketing

Raakt dus alles!

woensdag 25 september 13

Page 14: Rethink marketing

woensdag 25 september 13

Page 15: Rethink marketing

B2C?B2B?

B2P!Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 16: Rethink marketing

Maar  we  willen  toch  aandacht  voor  ons  

product?

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 17: Rethink marketing

Marke:ng

Markt  geMng

wat is marketing eigenlijk?

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 18: Rethink marketing

But....Are  we  geMng  the  market

Where  we  should  we  be  giving?

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 19: Rethink marketing

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 20: Rethink marketing

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 21: Rethink marketing

Service  is  the  new  marke:ng

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 22: Rethink marketing

Service is geen afdeling

Service is een cultuur!

woensdag 25 september 13

Page 23: Rethink marketing

aandacht  smaakt  beter!Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 24: Rethink marketing

aandacht  =  meerwaardePeter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 25: Rethink marketing

Aandacht  krijg  je  door  aandacht  te  geven.....

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 26: Rethink marketing

Retought:  Marke:ng  =  

Marktgiving

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 27: Rethink marketing

HOW?!!Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 28: Rethink marketing

Er zijn veel manieren, maar voordat je weet hoe....

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 29: Rethink marketing

why!Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 30: Rethink marketing

emo:onele  merkwaarde  

gaat  via  gevoel,  niet  via  taal

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 31: Rethink marketing

Peter Ros @ Marketing Academy Essent 25-09-2013

Wat weerhoud ons?

woensdag 25 september 13

Page 32: Rethink marketing

Peter Ros @ Marketing Academy Essent 25-09-2013

Wat weerhoud ons?

Video Lizard http://www.youtube.com/watch?v=JAoFPIHBu6U

woensdag 25 september 13

Page 33: Rethink marketing

woensdag 25 september 13

Page 34: Rethink marketing

woensdag 25 september 13

Page 35: Rethink marketing

woensdag 25 september 13

Page 36: Rethink marketing

woensdag 25 september 13

Page 37: Rethink marketing

woensdag 25 september 13

Page 38: Rethink marketing

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 39: Rethink marketing

Peter Ros @ Marketing Academy Essent 25-09-2013

woensdag 25 september 13

Page 40: Rethink marketing

[email protected]

Return  on  Ignoring

woensdag 25 september 13

Page 41: Rethink marketing

TNX

@peterrosRosblog.nl

woensdag 25 september 13