Resources & Capabilities

International Business Strategy

LON301BUS

Resources & Capabilities

Unit: 4 Knowledgecast:2

• Demonstrate a sound appreciation of current strategic management concepts

• Assess current developments in the organisational environment and alternative responses related to strategy

Module Learning Outcomes

Organisational Culture

Johnson & Scholes 2008:197

The Cultural Web

Organisational Purpose

• Corporate Values (Lencioni, 2002)

• Mission Statements (Bartkus et al, 2000)

• Objectives (Ansoff, 1968)

Cost Strategies

Adapted from Michael Porter’s Four Generic Business Strategies

• Demonstrate a sound appreciation of current strategic management concepts

The Cultural Web is a tool to enable us to investigate the influence of culture on an organisation.

• Assess current developments in the organisational environment and alternative responses related to strategy

How effective would Johnson and Scholes Cultural Web be in enabling us to analyse a situation?

Knowledgecast Summary

Journal Review: Kumar, N. (2006) “Strategies to Fight Low CostRivals”, British Journal of Marketing

In preparation for this seminar, please ensure you have read Kumar’s

article and prepared answers to the following questions for discussion

in the session.Q1. Identify the challenges existing businesses face from Low Cost Rivals (LCR)

Q2. How should existing businesses develop their strategy to respond to LCR?

Q3. Consider the formation of the strategy and identify the two options that Kumar recommends?

Q4. Can you suggest any alternative options?

Seminar

Assessment Preparation – Rehearsal

You will have an opportunity to use this time to rehearseyour presentation regarding the business environment ofyour case study organisation, which will be invaluable inpreparing you for the first assessment. Ensure eachmember of the group understands and accepts their roleand responsibilities.

Group Activity