Feb 25, 2016
International Business Strategy
LON301BUS
Resources & Capabilities
Unit: 4 Knowledgecast:2
• Demonstrate a sound appreciation of current strategic management concepts
• Assess current developments in the organisational environment and alternative responses related to strategy
Module Learning Outcomes
Organisational Culture
Johnson & Scholes 2008:197
The Cultural Web
Organisational Purpose
• Corporate Values (Lencioni, 2002)
• Mission Statements (Bartkus et al, 2000)
• Objectives (Ansoff, 1968)
Cost Strategies
Adapted from Michael Porter’s Four Generic Business Strategies
• Demonstrate a sound appreciation of current strategic management concepts
The Cultural Web is a tool to enable us to investigate the influence of culture on an organisation.
• Assess current developments in the organisational environment and alternative responses related to strategy
How effective would Johnson and Scholes Cultural Web be in enabling us to analyse a situation?
Knowledgecast Summary
Journal Review: Kumar, N. (2006) “Strategies to Fight Low CostRivals”, British Journal of Marketing
In preparation for this seminar, please ensure you have read Kumar’s
article and prepared answers to the following questions for discussion
in the session.Q1. Identify the challenges existing businesses face from Low Cost Rivals (LCR)
Q2. How should existing businesses develop their strategy to respond to LCR?
Q3. Consider the formation of the strategy and identify the two options that Kumar recommends?
Q4. Can you suggest any alternative options?
Seminar
Assessment Preparation – Rehearsal
You will have an opportunity to use this time to rehearseyour presentation regarding the business environment ofyour case study organisation, which will be invaluable inpreparing you for the first assessment. Ensure eachmember of the group understands and accepts their roleand responsibilities.
Group Activity