Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx.

Reporting Inbound Marketing Results & ROI Framework

xx/xx/xxxx

Reporting Inbound Marketing Results & ROI Framework

xx/xx/xxxx

2

Driving ROI through Monthly Progress

Meetings = A Win/Win!

3

4

Looks pretty good, but how do we know what had an impact

and what didn’t?

6

7

Keyword SummaryKeyword Summary

• Observation #1

• Observation #2

Use Keyword Grader To Find Conversion Opportunities for

Campaign

Inbound LinksInbound Links

http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90

• Observation #1• Observation #2

Organic TrafficOrganic Traffic• Observation #1

• Observation #2

12

13

Landing Page Results

15

16

17

18

Blog Results

BlogBlog• Observation #1

• Observation #2

21

22

23

24

Monthly ReachMonthly Reach• Observation #1

• Observation #2

AnalyticsAnalytics

http://app.hubspot.com/analytics/sources?portalId=yourdomain

• Observation #1• Observation #2

27

Prospect Traffic Review:

Traffic Results

29

Call To Action Results

31

32

What to Report On:

Email Results

34

35

36

37

Lead Nurturing Results

39

40

What to report on:

If we look at

VISITS,where did most of

our traffic come from?

If we look at

LEADS,where did most of

our leads come from?

If we look at

CUSTOMERS,

where did most of our revenue come from?

What Source converted

CUSTOMERS at a higher rate?

45

Website Competitors Comparison

Website Competitors Comparison

• Observation #1

• Observation #2

http://yourdomain.com/app/website-grader/

Website Competitors Comparison

Website Competitors Comparison

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

http://doteduguru.demo6.hubspot.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

• Observation #1• Observation #2

Website Competitors Comparison

Website Competitors Comparison

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1

• Observation #1• Observation #2

49

Presenting ROI/Meeting Success Factors

Make them frequent (monthly)

Have a clear agenda + materials ready

Prepare attendees, practice crowd control

Save time for discussions/debrief

1234

51

More Resources from Hubspot: