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Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx
51

Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx.

Jan 27, 2016

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Kristina Goodman

traffic results

action results

email results

use keyword grader

lead nurturing results

landing page results

client teams

client communication

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Page 1: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx.

Reporting Inbound Marketing Results & ROI Framework

xx/xx/xxxx

Reporting Inbound Marketing Results & ROI Framework

xx/xx/xxxx

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Driving ROI through Monthly Progress

Meetings = A Win/Win!

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Looks pretty good, but how do we know what had an impact

and what didn’t?

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Keyword SummaryKeyword Summary

• Observation #1

• Observation #2

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Use Keyword Grader To Find Conversion Opportunities for

Campaign

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Inbound LinksInbound Links

http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90

• Observation #1• Observation #2

http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90
http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90
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Organic TrafficOrganic Traffic• Observation #1

• Observation #2

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Landing Page Results

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Blog Results

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BlogBlog• Observation #1

• Observation #2

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Monthly ReachMonthly Reach• Observation #1

• Observation #2

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AnalyticsAnalytics

http://app.hubspot.com/analytics/sources?portalId=yourdomain

• Observation #1• Observation #2

http://app.hubspot.com/analytics/sources?portalId=yourdomain
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Prospect Traffic Review:

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Traffic Results

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Call To Action Results

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What to Report On:

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Email Results

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Lead Nurturing Results

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What to report on:

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If we look at

VISITS,where did most of

our traffic come from?

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If we look at

LEADS,where did most of

our leads come from?

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If we look at

CUSTOMERS,

where did most of our revenue come from?

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What Source converted

CUSTOMERS at a higher rate?

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Website Competitors Comparison

Website Competitors Comparison

• Observation #1

• Observation #2

http://yourdomain.com/app/website-grader/

http://doteduguru.demo6.hubspot.com/app/website-grader/
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Website Competitors Comparison

Website Competitors Comparison

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

http://doteduguru.demo6.hubspot.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

• Observation #1• Observation #2

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1
http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1
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Website Competitors Comparison

Website Competitors Comparison

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1

• Observation #1• Observation #2

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1
http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1
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Presenting ROI/Meeting Success Factors

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Make them frequent (monthly)

Have a clear agenda + materials ready

Prepare attendees, practice crowd control

Save time for discussions/debrief

1234

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