Transcript
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1.0INTRODUCTION
1.1Name of the companyDKA 4C SDN. BHD.
1.2Nature of businessDKA 4C SDN. BHD. is a partnership company that focuses on sell product.
1.3Location of businessDKA 4C SDN. BHD. is located at Taman Muhibbah, Merlimau Area. We had
chosen this location because it is nearest to housing area, schools and factories that
can make profit to our company.
1.4Date of commencementOur company will commence operations on 18 March 2013
1.5Factor in selecting the proposed ventureWe chose this business because it is easy to implement and the beginning for us to
gain knowledge of business.
1.6Future prospects of the businessOur future plans for this business is to expand our empire in peninsular Malaysia and
we also dream to become a supplier of materials to the dealer to small traders out
there.
2.0PURPOSE OF PREPARING THE BUSINESS PLANThis business plans is prepared by DKA 4C SDN. BHD. purpose for the funds to
members.This business plan is also prepare as a guideline for managing the proposed
venture.
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3.0BUSINESS/COMPANY BACKGROUND
Name of the business : DKA 4C
Business address : JB6666, Taman Muhibbah Fasa 6, 77300 Merlimau, Melaka
Telephone number : 017- 7382866
Fax number : 06-654 3210
E-mail address : Dka_4c@hotmail.com
Form of business : Partnership Company
Main activity (s) : Doing small foods business.
Date of commencement : 18 March 2013
Date of registration : 14 January 2013
Registration number : A-141209
Initial (own) capital : RM 300.00
Name of bank : Bank Islam Malaysia Berhad (BIMB)
Bank account number : 1412091206893070296
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4.0 ORGANISATION / ADMINISTRATION / MANAGEMENT PLAN
4.1 Organisations, mission, vision and objectives.
Table 6.1 shows the logo used by DKA 4C SDN. BHD.
LOGO
VISION To become a reputable and succesfull business service
provider.
MISSION
To maximize profit
Our company,s long term goals are to maximize profits.
This is impotant to ensure taht we are succesful.
OBJECTIVES
Our company,s objectives are :
1) To achieve consistency in our companys cash flow.This is important to ensure taht we have ggo cash fow
and a smooth running business.
2) To give the best business services to customersIt can ensure that the demands and expectations of
customers are met.
3) To offer reasonable prices to customersPrice is very important for customers. The price and
quality of service must be parallel with each other.
4) To achieve profits targets.This cah help enhance our financial position.
5) To ensure the order is completed on time.Our company wants to ensure that the customers
orders are completed on time.
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4.2 Organizational chart / structure
DKA 4C SDN. BHD. Used an organizational structure based on functions in the
organization. The firm is divided into marketing, finance and administration, and technicaland customer service division. This structure suits DKA 4C SDN. BHD. As the organization
emphasezes functional specialities to perform tasks. The organizational structure will cover
all aspects of the management as a business entity.
GENERAL MANAGER
SECRETARY
SUPERVISOROPERATION
MANAGER
FINANCIAL
MANAGER
WORKER
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4.3 Man Power Planning
DKA 4C BEREHAT Sdn. Bhd has one seven partners and they manage, contract and execute
the operations of the business as shown in Table 6.3. DKA 4C BEREHAT Sdn. Bhd. Has one
general manager, one finance manager, one assitant finance manager, one operations
manager, two supervisor and one secretary.
NO POSITION NUMBER OF PERSONNEL
1 General Manager 1
2 Finance Manager 1
3 Assitant Finance Manager 1
4 Operations Manager 1
5 Supervisor 2
6 Secretary 1
TOTAL 7
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4.4 Scheduled of task and responsibility
Each manager has his responsibility to execute the operations of the business. It is very
important for every manager to know his tasks and responsibilities in the company as it willguide him in accomplishing his job. Table below describes the task and responsibilities of
every position. The following functions and responsibilities have been identified and will be
delegated to the respective individual to ensure the smooth operation of the business.
Task / Position Responsibilities / Job Description
General Manager To plan, implement, and control the overall management of thebusiness
To plan and monitor the strategic progress of the business To be accountable for the overall performance of the business.
Secretary To type letters, write reports and minutes of the meetings, andperform general administrative tasks.
Operation Manager To be responsible for production , inventory, and quality control.Financial Manager To plan and oversee the accounting functions and financial
resources
To calculate the budget of the company To make forecasts and accounts for the company
Supervisor To give order to worker To be responsible for stock control
Worker To making the order by customer To sell the product / food
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4.5 Remuneration plan
For our company, we have chosen the EPF scheme to be given to all employees. EPF is
compulsory savings for employees so that they will have money to support themselves oncetheir retire. As a general guideline, employers are required to contribute at least 12% of an
employees basic salary. Dka 4C Berehat Sdn. Bhd. Also provides Social Security
Organization (SOCSO) contributions to ensure that employees receive compensation in
situations of work-related accidents or illnesses. Table below shows illustrates the
remuneration plan for each employee in Dka 4C Berehat Sdn. Bhd.
Position Number of
employees
Remuneration
per week/ weeksalary
(RM)
EPF
contribution
(12%) (RM)
SOCSO
(2%) (RM)
Total (RM)
General manager 1 RM 20 RM 2.40 RM 0.40 RM 22.80
Financial manager 3 RM 45 RM 5.40 RM 0.90 RM 51.30
Operational Manager 2 RM 30 RM 3.60 RM 0.60 RM 34.20
Supervisor 4 RM 60 RM 7.20 RM 1.20 RM 68.40
Secretary 1 RM 15 RM 1.80 RM 0.30 RM 17.10
Worker 22 RM 220 RM 26.40 RM 4.40 RM 250.80
TOTAL 33 RM 390 RM 46.80 RM 7.80 RM 444.60
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4.6 List Of Office Equipment And Supplie
DKA 4C Brehattt Sdn. Bhd. has bought a few things in order to smooth all the tasks nicely
and the things as listed in the table below. We bought a few things. These things are veryimportant to make all of the duty as well. On the other hands, this list of equipment were
bought to gain back the modal that company used and may attract more company to visit and
feel comfort with our company.
COMPANY EQUIPMENT AND FURNITURE
NO TYPE OF
EQUIPMENT
QUANTITY PRICE/UNIT (RM)
PRICE PER UNIT
(RM)
TOTAL COST
(RM)
1 KITCHEN
EQUIPMENTS
2 UNITS 5.00 10.00
TOTAL 2 UNITS 5.00 10.00
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5.0 MARKETING PLAN/ANALYSIS
5.1 Description of products or services
DKA 4C SDN.BHD. is a supplier of food for construction and building industry. We
supply various kinds of food that are manufactured by domestic firms as well asthose that are imported from foreign countries.We act the intermediary between the
factory, either located locally or internationally,and customers.
We supply quality food and are concerned with customers satisfaction. Our
business was developed to fulfil the demands of the food industry. We include
delivery services for our customers convenience. We conducted a research on this
proposed venture for five months prior to business commencement.
We guarantee that our food are of good quality. If our products have failed
to satisfy and fulfil our customers needs,we guarantee a full refund of the value ofpurchase or a replacement of the same value.
5.2 Target Market
DKA 4C SDN.BHD is a new company that is situated in rented house area which is
also near to Politeknik Merlimau.The main nature of this company is to supply food
to our customers.From a survey that was conducted at Taman Muhibbah, Merlimau
Utara, DKA 4C SDN.BHD has identified its target market : polytechnics students or
peoples at Merlimau will have a good product from DKA4C SDN.BHD. Based on the
survey results,we believe that DKA 4C SDN.BHD. will be able to stabilize itself by
focusing on this target market.
5.3 Market size
There are two major market segments within this target area.The first segment
consists of polytechnics student around Merlimau,Melaka and the second segment
is the peoples at Merlimau,Melaka.
The first segment consists of 4,000 to 8,000 students that like to buy our foods. The
second segment is about 3,000 to 9,000 peoples at Merlimau usually buy our foods. A
survey shows that the first segment makes purchases of about RM 500.00 per month
and the second group spends about RM1,000 per month. We estimated the potential
sales for a week as RM 100.00(RM20.00X5 days). All the data was obtained using
three methods. Firstly, we made an observation of the market size of the business.
Secondly, We interviewed a person in charge and a receptionist at the
Registration Department and the Statistics Department to get further information.
Lastly, we used questionnaires to get some information in order to build ourmarketing plan.
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5.4 Competitors (strengths and weaknesses)
Being the sixth company to involve in supplying foods in Merlimau, Melaka, ka
DKA 4C Sdn.Bhd has to compete with several existing competitors. Table BP 1.7
shows the strengths and weaknesses among the competitors.
Table BP 1.7 Competitors strengths and weaknesses
Competitors Strength Weaknesses
DKA4A Fully managed by experts Located at an Merlimau Utara,
Melaka.
Has a good experience.
The workers not somany.
DKA4B Large sales of foods everymonth.
The company is farfrom the Merlimau that
located at Muar.
DKA4D Experienced workers performan excellent job in sales the
food.
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5.5 Marketing strategy
The marketing strategy of DKA4C Sdn.Bhd. is summarized in Table BP 1.10
Table BP 1.10 Marketing strategy
Criteria Description
Product
Strategy
Branding As marketing company, we supply foods that are
produced by several local marketing. The brand
that we sell includes sandwiches, ice cream, and
muruku. All these foods are from the best product
in our country.
Quality DKA4C SDN.BHD. provides good quality food
to our customers. The quality is observed in terms
of:
1. Design2. Packaging3. Protection4. Ease of Use5. Product Differentiation6. Attractiveness7. Product Safety
Labeling All foods labeled and provide information on the
manufacturer, size, and usage instructions.
After Sale Services In order to maintain the smooth running on
DKA4C SDN BHD the management of fist after
sales services whereby the customer will be a
given a short questionnaire in order to know the
weaknesses that need to be improved in the future
Delivery services We also provide delivery services for customers
who need to transport their purchases to specific
locations.
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Pricing
Strategy
Competition-based pricing DKA4C SDN BHD uses competition-based
pricing as its pricing strategy. We have
competitors in Merlimau that sell the same
products for a higher price to get more profit per
unit. However, we at DKA4C SDN BHD placegreater importance on customer satisfaction for
repeat business. We have reduced the price per
unit of our products and are still able to get
reasonable profit from our sales. Our competitive
price will ensure customers continue buying from
us in the future and also attract new customers.
Distribution
Strategy
Fourth channel DKA4C SDN.BHD uses the fourth channel as our
distribution strategy. As a trading company, we
will get goods from the wholesaler and sell themto our customers. The wholesalers buys in large
quantities from several manufacturers.
Manufacturer
WholesalerRetailerConsumer
Promotion
Strategy
Advertising As for our promotion strategy.DKA4C SDN.BHD
uses the advertising method as the first step in
promoting our business. There will be printed
advertisements in brochures, magazines, andnewspapers soon. We have also visited the
developers offices to attract them to our firm. A
special discount will be given for purchases of
large quantities. A marketing executive will be
appointed to carry out our promotion strategy
extensively.
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6.0 OPERATIONAL PLAN / PRODUCTION STRATEGY
6.1 Operational / Innovation Process
To date, we have completed our market research and a lease has been secured at the selected
location at Taman Muhibbah, Merlimau Melaka. The next steps in the operational process are
as follows:
8.1.1 Sign Office /Building Lease Within 30 Day
8.1.2 Sign Material And Equipment
8.1.3 Accept Delivery Of Equipment
8.1.4 Receive Equipment Training And Set Up
8.1.5 Open Business
8.1.6 Launch Advertising And Promotion Pelan
6.2 Process flow chart
Figure below shows a flow chart that summarizes the operational process described in section
6.1
Process Flow Chart For
Buy the material top make a sandwich and muruku.Divide the tasks into two parts, making sandwiches and muruku
Lavender finished making sandwiches and muruku, food will be sold
to customers
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6.3 Production Schedule / Capacity Planning
The table below shows the production schedule or capacity planning for DKA 4C SDN.
BHD. Based on monthly production.
No. Time of
Production
Quantity of
Production
Good per
Day
1 Daily Production 100Ice cream
50- Sandwich
20muruku
170 pieces
6.4 Material requirement
We calculated our material requirement based on our sales per day. Our daily sale is
approximately 170 pieces per day. Hence, the total cost of the material per week is about 510
pieces.
MATERIAL REQUIREMENT
No. Item Quantity
Required
Safety
Stock
Price per
unit (RM)
Supplier Total
Amount
(RM)
1 Ice Cream 380 RM 0.20 DKA 4C
SDN.BHD.
RM 76.00
2 Sandwich 150 RM 1.20 DKA 4C
SDN.BHD.
RM 180.00
3 Muruku 50 RM 1.20 DKA 4C
SDN.BHD.
RM 60.00
TOTAL RM 316.00
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7.0 FINANCIAL PLAN / STRATEGY / ANALYSIS
7.1 Project Implementation Cost
DKA 4C SDN. BHD. fixed assets include equipment and furniture and fittings which cost a
total RM 10.00. The companys working capital for administration, marketing and operationcost is RM 39.00. therefore, our total project implementation cost amounts to RM 66.00 as
shown in table below. We have also added a contigency cost (10 percent) to manage any
variances that might be occur between the actual expenditure from the budgeted expenditure.
PROJECT IMPLEMENTATION COST
Requirements Cost
RM RM
Fixed Assets
Furniture 10.00
SUBTOTAL 10.00
Working Capital
Administration 15.00
SUBTOTAL 15.00
Marketing
Promotional cost 15.00
SUBTOTAL 15.00
Operations
Overhead cost 9.00
SUBTOTAL 9.00
Deposits
Utilities (telephone,water,electricity) 11.00
SUBTOTAL 11.00
TOTAL 60.00
Contigencies (10%) 6.00
GRAND TOTAL 66.00
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7.2 Sources Of Finance
The breakdown of financing sources is as shown in table below. Total financing sources
required will be obtained from our own capital amounting RM 300.00.
DKA 4C SDN. BHD.SCHEDULE OF FINANCIAL SOURCES AS AT YEAR 2013
Sources Amount (RM)
A. Equity / Own ContributionsCash 300.00
Assets (land and building)
B. External Sources 0.00C. Others 0.00
TOTAL 300.00
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7.4 Pro Forma Balance Sheet Statement (1)
Table below shows the pro forma balance sheet statement of DKA 4C SDN. BHD. for the
day end 22 March 2013.
DKA 4C SDN. BHD.PRO FORMA FORMA BALANCE SHEET
FOR THE DAY END 22 MARCH 2013
RM RM
ASSETS
Fixed Assets (Non-current Asset)
Furniture & Fixtures 15.00
15.00
Current Assets
Stock and finished goods 5.00
Cash balance 169.00
174.00
Other Assets
Deposit 11.00
11.00
TOTAL ASSETS 200.00
EQUITY & LIABILITIES
Owners EquityCapital 300.00
Accumulate Profit (100.00)
200.00
Long Term Liabilities 0.00
Current Liabilities 0.00
TOTAL EQUITY & LIABILITIES 200.00
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7.5 Pro Forma Balance Sheet Statement (2)
The pro forma balance sheet statement in table below is prepared to show the position of
companys assets, liabilities and owners equity as at end of financial day.
DKA 4C SDN. BHD.PRO FORMA FORMA BALANCE SHEET
FOR THE DAY END 22 MARCH 2013
ASSETS RM EQUITY AND LIABILITIES RM
Fixed Assets Owners Equity
Furniture & Fixtures 15.00 Capital 300.00
Accumulate Profit (100.00)
Current Assets Long Term Liabilities
Stock and finished goods 5.00
Cash balance 169.00
Other Assets Current Liabilities
Deposit 11.00
TOTAL ASSETS 200.00 TOTAL EQUITY & LIABILITIES 200.00
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8.0 CONCLUSION / SUMMARY
As the conclusion DKA 4C Sdn. Bhd. is a company can hence ensuring more sales
throughout the state .This company can work side by side with other companies in the
industry as well. Furthermore, DKA 4C Sdn. Bhd. has increased its effort in cooperation
employees in sales .This approach is important to capture the local market.
In addition, our aim is to build up more sales around Merlimau area and more widely
around Melaka .DKA 4C Sdn. Bhd will continuously strive and cooperate closely with
various government agencies to be a much successful company. We hope that our business
will be wild known among the state not only in Malacca but also around the country. We
learn that you should work from the lowest place to get to the highest state. There is nothing
can stop you to achieve what you want un least you are the one that stop it.
The business will continuously implement the business strategies, especially on the
marketing aspects to ensure that the business is well known to the customers and we hope tobuild a loyal customer in future .We hope this application of financing will be given due
consideration from Bank Pembangunan Malaysia Berhad for us to start our business more
bigger.
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