Renewal Proposal for Crayon Shinchan12 Introduction of Crayon Shinchan 相關授權產品－一般商品 超過800種不同的周邊 授權產品。 在日本相關商品年銷售

Property

Introduction

Animation International

15 January 2010

22

Introduction of Crayon Shinchan

In Japan – overview

Comics since 1990

Total: 35 volumes

TV since 1992

Total: 300 episodes x 30min.

Movie since 1993

Total: 18 titles

33

Introduction of Crayon Shinchan

姓名：野原新之助

又名：小新

年齡：5歲

最喜歡的食物：布丁

嫌討厭的食物：青椒

最崇拜的偶像：動感超人

44

Introduction of Crayon Shinchan

小新

小白

風間 妮妮 阿呆 正男爸爸 媽媽

小葵

55

Introduction of Crayon Shinchan

電視節目－收視狀況

蠟筆小新漫畫橫掃東南亞地區, 改編後的動畫片一經電視臺播放，立刻大受歡迎。

「蠟筆小新」自1992年4月在日本朝日電視臺播出後，創下了高達20%的收視率.

在香港亞洲電視播出時，還曾創造出60%的神話般的極高收視率。

66

Development in Overseas

日本

韓國中國

韮賓泰國

馬來西亞

新加波

印尼

徳國

荷蘭

西班牙

義大利

臺灣香港

法國

英國

•ASIA : 9 countries

•Others : 7 countries

美國

印度

77

日本 第六屆文化廳媒體藝術節動畫部門大獎 第五十七屆每日電影競賽電影獎 東京國際動畫節2003優秀作品·導演獎

第二十二屆藤本獎激勵獎 Nifti電影大獎2002年國產部門作品獎

韓國 春川國際動畫節大獎 韓國能率協會最佳兒童用品獎

西班牙 2003年卡通形象年度大獎 2003年最佳版權授權獎和最佳授權代理獎

Introduction of Crayon Shinchan

蠟筆小新獲獎情況

88

Introduction of Crayon Shinchan

日本警察署代言人

99

MOVIES

自第一部《蠟筆小新》電影被搬上大螢幕以來，已經有共12部電影作品問世。

平均每部電影的觀看人數是100萬人次，平均每部票房收入是7000萬元人民幣

1010

Educational Website - Taiwan

小新敎室(www.newedu.com.tw)

11

Educational Website - Korea

1212

Introduction of Crayon Shinchan

相關授權產品－一般商品

超過800種不同的周邊授權產品。

在日本相關商品年銷售額是1億5000萬人民幣

涵蓋了玩具,文具,服裝及飾品,家用品,個人護理用品,食品,禮品,各種遊戲等多個方面.

文具類

包袋類

1313

Introduction of Crayon Shinchan

相關授權產品----禮品和生活用品類

1414

Introduction of Crayon Shinchan

相關授權產品----玩具類

1515

Introduction of Crayon Shinchan

相關授權產品----食品類

1616

Development in Asia

Promotion References

by Major Licensees

17

Major Licensee Promotions

Smartone

(Hong Kong)

18

Major Licensee Promotions

NESTLE (China)

19

Major Licensee Promotions

China Merchant Bank

(China)

20

Major Licensee Promotions

BUGLES - GENENERAL MILLS (China)

21

Major Licensee Promotions

PIZZA HUT

(Korea)

22

Major Licensee Promotions

Burger King

(Korea)

23

Major Licensee Promotions

Lotteria (Korea)

24

Major Licensee Promotions

KFC (Taiwan)

25

Major Licensee Promotions

Panasonic (Taiwan)

26

Major Licensee Promotions

FAMILY MART (Taiwan)

27

Major Licensee Promotions

FAMILY MART (Taiwan) - TVC

28

Major Licensee Promotions

SHELL (Hong Kong)

29

Major Licensee Promotions

KFC (Thailand & Vietnam)

30

Major Licensee Promotions

MISTER DONUTS (Thailand) SEVEN ELEVEN (Thailand)

31

Major Licensee Promotions

COCA-COLA (Thailand)

3232

Development in Asia

Research Result

in Asia

33

country 1st 2nd 3rd

Japan One Piece (9%) Detective Conan (6%) Pokemon (6%)

China Doraemon (12%) Detective Conan (10%) Crayon Shinchan (7%)

Hong Kong Doraemon (10%) Naruto (9%) Crayon Shinchan (9%)

Taiwan Doraemon (14%) One Piece (12%) Sponge Bob (9%)

Korea Crayon Shinchan (17%) Detective Conan (10%) Doraemon (9%)

Thailand Doraemon (28%) Detective Conan (13%) Naruto (8%)

Indonesia Naruto (14%) Doraemon (14%) Tom and Jerry (11%)

Malaysia Tom and Jerry (13%) Doraemon (11%) Mr. Bean (10%)

Philippines Sponge Bob (14%) Tom and Jerry (12%) Naruto (12%)

Singapore Sponge Bob (11%) Mr. Bean (9%) Tom and Jerry (6%)

India Tom and Jerry (28%) Mickey Mouse (15%) Mr. Bean (13%)

Vietnam Tom and Jerry (37%) Doraemon (15%) Detective Conan (10%)

Research Result - Asia

Research done by Synovate on

Favourite Cartoon / Animation Characters in Asia 2008

Base : All respondents aged 8-24

Source : Synovate Young Asian Survey 2008

34

Research Result - China

Source: tom.com Sep 6 2002- Mar 3 2003

Research done by tom.com on

How do you perceive CRAYON SHINCHAN? 2002-2003

40.27% - Theme is new & unique, full of imagination, wide appeal to different gender and different age groups

39.63% - Bring us pure happiness / enjoyment

Result

35

Research Result - China

Research done by MAP Research Company

Cartoon Characters in China 2006 (Awareness) - 1/5

%

Base: All respondents N=2000

96

58

31

16

2 1

85

40

9

89

47

11

72

27

8

75

18

3

71

16

2

84

29

7

67

13

2

73

15

2

76

19

3

80

19

2

63

12

2

67

17

3

92

28

5

80

15

10

10

20

30

40

50

60

70

80

90

100

DO

RAEM

ON

Ocha-ken

Mom

oko Sakura

CrayonS

hin

Slam

Dunk

Ikyou

Sailor M

oon

Ultram

an

HELLO

KITTY

Pokem

on

Dragon B

all

Snoopy

Saint S

eiya

Prince of T

ennis

Micky M

ouse

Winnie the pooh

Aided

Others

Top of mind

36

Research Result - China

Research done by MAP Research Company

Favorite Cartoon Characters in China 2006 - 2/5

Base: All respondents N=2000

48

3

24

34

22

11 10

21

912

1915

9

16

23

12

0

5

10

15

20

25

30

35

40

45

50

DORAE

MO

N

Ocha-ken

Mom

oko Sakura

CrayonShin

Slam

Dunk

Ikyou

Sailor M

oon

Ultram

an

HELLO

KITTY

Pokem

on

Dragon B

all

Snoopy

Saint S

eiya

Prince of Tennis

Micky M

ouse

Winnie the pooh

%

37

62

3

1927

103

12

28

917 19 17

6

17 1914

DORAEMON

Ocha-ken

Momoko Sakura

CrayonShin

Slam Dunk

IkyouSailor Moon

Ultraman

HELLO KITTY

Pokemon

Dragon Ball

Snoopy

Saint Seiya

Prince of Tennis

Micky Mouse

Winnie the pooh

Research Result - China

Research done by MAP Research CompanyFavorite Cartoon Characters in China 2006 - 3/5

37

3

24

3529

6 9 12 11 11

2216

11

29

15 14

DORAEMON

Ocha-ken

Momoko Sakura

CrayonShin

Slam Dunk

IkyouSailor Moon

Ultraman

HELLO KITTY

Pokemon

Dragon Ball

Snoopy

Saint Seiya

Prince of Tennis

Micky Mouse

Winnie the pooh

4-12 years old (N=800)

13-18 years old (N=400)

by Age Group

38

42

2

29

39

1827

6

23

7 7 1015

8 6

39

8

DORAEMON

Ocha-ken

Momoko Sakura

CrayonShin

Slam Dunk

IkyouSailor Moon

Ultraman

HELLO KITTY

Pokemon

Dragon Ball

Snoopy

Saint Seiya

Prince of Tennis

Micky Mouse

Winnie the pooh

35

4

28

4440

138

12 105

2013

1712

22

8

DORAEMON

Ocha-ken

Momoko Sakura

CrayonShin

Slam Dunk

IkyouSailor Moon

Ultraman

HELLO KITTY

Pokemon

Dragon Ball

Snoopy

Saint Seiya

Prince of Tennis

Micky Mouse

Winnie the pooh

Research Result - China

Research done by MAP Research CompanyFavorite Cartoon Characters in China 2006 - 4/5

by Age Group19-29 years old (N=400)

30-40 years old (N=400)

39

43

311

33 32

113

28

4

14

28

1116

20 20

6DORAEMON

Ocha-ken

Momoko Sakura

CrayonShin

Slam Dunk

IkyouSailor Moon

Ultraman

HELLO KITTY

Pokemon

Dragon Ball

Snoopy

Saint Seiya

Prince of Tennis

Micky Mouse

Winnie the pooh

Research Result - China

Research done by MAP Research CompanyFavorite Cartoon Characters in China 2006 - 5/5

by GenderMale (N=1000)

52

3

37 35

11 1015 13 15

9 7

19

312

2617

DORAEMON

Ocha-ken

Momoko Sakura

CrayonShin

Slam Dunk

IkyouSailor Moon

Ultraman

HELLO KITTY

Pokemon

Dragon Ball

Snoopy

Saint Seiya

Prince of Tennis

Micky Mouse

Winnie the pooh

Female (N=1000)

40

Research Result - Taiwan

Research done by YAHOO! on

Favourite Cartoon Characters 2009 －第三名

41

Research Result - Taiwan

Research done by YAHOO! on

Favourite Cartoon Characters 2009

rank characters share vote

1 (口多)啦A夢 16.60% 6772票

2 魯夫 13.10% 5295票

3 蠟筆小新 10.30% 4164票

4 名偵探柯南 9.40% 3802票

5 海綿寶寶 8.10% 3287票

6 兩津勘吉 4.90% 1958票

7 喬巴 3.70% 1482票

8 倉田紗南 3.40% 1363票

9 小丸子 2.90% 1154票

10 漩渦鳴人 2.90% 1174票

11 派大星 2.80% 1140票

12 櫻木花道 2.40% 966票

13 皮卡丘 2.00% 806票

14 史奴比 1.90% 749票

15 怪醫黑傑克 1.80% 739票

16 花媽 1.70% 680票

17 夏娜 1.70% 705票

18 里包恩 1.60% 665票

19 Hello Kitty 1.50% 603票

20 小熊維尼 1.40% 551票

21 湯姆貓&傑利鼠 1.10% 424票

22 KERORO 1.00% 396票

23 頑皮豹 0.90% 381票

24 大力水手卜派 0.50% 183票

25 膽小狗英雄 0.40% 150票

26 小當家 0.40% 170票

27 忍者龜 0.40% 163票

28 大嘴鳥 0.30% 102票

29 賤狗 0.30% 132票

30 忍者哈特利 0.20% 64票

42

％ 全體 13-14歲 15-19歲 20-29歲 30-39歲 40-49歲 50-59歲 60-64歲

樣本數 2,000 79 189 457 440 448 298 89

哆啦A夢(小叮噹) 42.60 49.40 50.80 42.50 44.80 41.50 37.20 31.50

凱蒂貓(KITTY) 27.30 24.10 25.90 29.10 29.80 25.70 25.80 23.60

米老鼠/米妮 25.30 22.80 25.90 20.10 22.50 27.50 32.60 31.50

史奴比 25.30 24.10 21.70 23.90 26.40 25.20 28.90 23.60

蠟筆小新 20.60 32.90 28.00 24.30 19.30 21.20 11.40 9.00

柯南 20.50 30.40 24.90 23.90 20.20 20.10 13.40 11.20

維尼小熊 18.50 19.00 15.90 18.80 24.30 15.00 18.10 12.40

櫻桃小丸子 17.20 13.90 17.50 16.40 18.90 19.90 13.10 14.60

泰迪熊 16.60 16.50 19.00 18.40 16.10 16.50 14.40 11.20

哈利波特 14.00 31.60 22.80 17.30 13.00 11.80 7.00 2.20

頑皮豹 12.00 7.60 4.80 10.10 10.20 17.60 14.10 14.60

皮卡丘 11.40 15.20 9.50 9.40 13.60 12.10 10.70 9.00

宮崎駿系列 10.90 11.40 17.50 14.90 11.60 9.80 4.00 1.10

超人 10.50 11.40 8.50 11.80 8.60 11.20 11.10 10.10

沒有 10.20 2.50 3.20 5.00 5.70 12.90 20.10 32.60

Research Result - Taiwan

Research on

Favourite Cartoon Characters in Taiwan 2008

資料：EICP/EICP2008年版電子年鑑/D.生活型態/11.影視藝文卡通人物偏好_性別年齡2008/

4343

Introduction

Designs & Creative

44

7. New Designs – 20th Anniversary Logo

Animal series

In Korea,

licensee applied

animal concept

to plush toy and

sales is

increased.

45

New Designs –

46

New Designs –

47

New Designs –

48

7. New Designs – 20th Anniversary Logo

49

7. New Designs – 20th Anniversary Logo

50

7. New Designs – Hero series

51

7. New Designs – I Hate Green Pepper series

52

7. New Designs – SEASONS series

53

7. New Designs – X’mas series

54