Property Introduction Animation International 15 January 2010
Property
Introduction
Animation International
15 January 2010
22
Introduction of Crayon Shinchan
In Japan – overview
Comics since 1990
Total: 35 volumes
TV since 1992
Total: 300 episodes x 30min.
Movie since 1993
Total: 18 titles
33
Introduction of Crayon Shinchan
姓名:野原新之助
又名:小新
年齡:5歲
最喜歡的食物:布丁
嫌討厭的食物:青椒
最崇拜的偶像:動感超人
44
Introduction of Crayon Shinchan
小新
小白
風間 妮妮 阿呆 正男爸爸 媽媽
小葵
55
Introduction of Crayon Shinchan
電視節目-收視狀況
蠟筆小新漫畫橫掃東南亞地區, 改編後的動畫片一經電視臺播放,立刻大受歡迎。
「蠟筆小新」自1992年4月在日本朝日電視臺播出後,創下了高達20%的收視率.
在香港亞洲電視播出時,還曾創造出60%的神話般的極高收視率。
66
Development in Overseas
日本
韓國中國
韮賓泰國
馬來西亞
新加波
印尼
徳國
荷蘭
西班牙
義大利
臺灣香港
法國
英國
•ASIA : 9 countries
•Others : 7 countries
美國
印度
77
日本 第六屆文化廳媒體藝術節動畫部門大獎 第五十七屆每日電影競賽電影獎 東京國際動畫節2003優秀作品·導演獎
第二十二屆藤本獎激勵獎 Nifti電影大獎2002年國產部門作品獎
韓國 春川國際動畫節大獎 韓國能率協會最佳兒童用品獎
西班牙 2003年卡通形象年度大獎 2003年最佳版權授權獎和最佳授權代理獎
Introduction of Crayon Shinchan
蠟筆小新獲獎情況
88
Introduction of Crayon Shinchan
日本警察署代言人
99
MOVIES
自第一部《蠟筆小新》電影被搬上大螢幕以來,已經有共12部電影作品問世。
平均每部電影的觀看人數是100萬人次,平均每部票房收入是7000萬元人民幣
1010
Educational Website - Taiwan
小新敎室(www.newedu.com.tw)
11
Educational Website - Korea
1212
Introduction of Crayon Shinchan
相關授權產品-一般商品
超過800種不同的周邊授權產品。
在日本相關商品年銷售額是1億5000萬人民幣
涵蓋了玩具,文具,服裝及飾品,家用品,個人護理用品,食品,禮品,各種遊戲等多個方面.
文具類
包袋類
1313
Introduction of Crayon Shinchan
相關授權產品----禮品和生活用品類
1414
Introduction of Crayon Shinchan
相關授權產品----玩具類
1515
Introduction of Crayon Shinchan
相關授權產品----食品類
1616
Development in Asia
Promotion References
by Major Licensees
17
Major Licensee Promotions
Smartone
(Hong Kong)
18
Major Licensee Promotions
NESTLE (China)
19
Major Licensee Promotions
China Merchant Bank
(China)
20
Major Licensee Promotions
BUGLES - GENENERAL MILLS (China)
21
Major Licensee Promotions
PIZZA HUT
(Korea)
22
Major Licensee Promotions
Burger King
(Korea)
23
Major Licensee Promotions
Lotteria (Korea)
24
Major Licensee Promotions
KFC (Taiwan)
25
Major Licensee Promotions
Panasonic (Taiwan)
26
Major Licensee Promotions
FAMILY MART (Taiwan)
27
Major Licensee Promotions
FAMILY MART (Taiwan) - TVC
28
Major Licensee Promotions
SHELL (Hong Kong)
29
Major Licensee Promotions
KFC (Thailand & Vietnam)
30
Major Licensee Promotions
MISTER DONUTS (Thailand) SEVEN ELEVEN (Thailand)
31
Major Licensee Promotions
COCA-COLA (Thailand)
3232
Development in Asia
Research Result
in Asia
33
country 1st 2nd 3rd
Japan One Piece (9%) Detective Conan (6%) Pokemon (6%)
China Doraemon (12%) Detective Conan (10%) Crayon Shinchan (7%)
Hong Kong Doraemon (10%) Naruto (9%) Crayon Shinchan (9%)
Taiwan Doraemon (14%) One Piece (12%) Sponge Bob (9%)
Korea Crayon Shinchan (17%) Detective Conan (10%) Doraemon (9%)
Thailand Doraemon (28%) Detective Conan (13%) Naruto (8%)
Indonesia Naruto (14%) Doraemon (14%) Tom and Jerry (11%)
Malaysia Tom and Jerry (13%) Doraemon (11%) Mr. Bean (10%)
Philippines Sponge Bob (14%) Tom and Jerry (12%) Naruto (12%)
Singapore Sponge Bob (11%) Mr. Bean (9%) Tom and Jerry (6%)
India Tom and Jerry (28%) Mickey Mouse (15%) Mr. Bean (13%)
Vietnam Tom and Jerry (37%) Doraemon (15%) Detective Conan (10%)
Research Result - Asia
Research done by Synovate on
Favourite Cartoon / Animation Characters in Asia 2008
Base : All respondents aged 8-24
Source : Synovate Young Asian Survey 2008
34
Research Result - China
Source: tom.com Sep 6 2002- Mar 3 2003
Research done by tom.com on
How do you perceive CRAYON SHINCHAN? 2002-2003
40.27% - Theme is new & unique, full of imagination, wide appeal to different gender and different age groups
39.63% - Bring us pure happiness / enjoyment
Result
35
Research Result - China
Research done by MAP Research Company
Cartoon Characters in China 2006 (Awareness) - 1/5
%
Base: All respondents N=2000
96
58
31
16
2 1
85
40
9
89
47
11
72
27
8
75
18
3
71
16
2
84
29
7
67
13
2
73
15
2
76
19
3
80
19
2
63
12
2
67
17
3
92
28
5
80
15
10
10
20
30
40
50
60
70
80
90
100
DO
RAEM
ON
Ocha-ken
Mom
oko Sakura
CrayonS
hin
Slam
Dunk
Ikyou
Sailor M
oon
Ultram
an
HELLO
KITTY
Pokem
on
Dragon B
all
Snoopy
Saint S
eiya
Prince of T
ennis
Micky M
ouse
Winnie the pooh
Aided
Others
Top of mind
36
Research Result - China
Research done by MAP Research Company
Favorite Cartoon Characters in China 2006 - 2/5
Base: All respondents N=2000
48
3
24
34
22
11 10
21
912
1915
9
16
23
12
0
5
10
15
20
25
30
35
40
45
50
DORAE
MO
N
Ocha-ken
Mom
oko Sakura
CrayonShin
Slam
Dunk
Ikyou
Sailor M
oon
Ultram
an
HELLO
KITTY
Pokem
on
Dragon B
all
Snoopy
Saint S
eiya
Prince of Tennis
Micky M
ouse
Winnie the pooh
%
37
62
3
1927
103
12
28
917 19 17
6
17 1914
DORAEMON
Ocha-ken
Momoko Sakura
CrayonShin
Slam Dunk
IkyouSailor Moon
Ultraman
HELLO KITTY
Pokemon
Dragon Ball
Snoopy
Saint Seiya
Prince of Tennis
Micky Mouse
Winnie the pooh
Research Result - China
Research done by MAP Research CompanyFavorite Cartoon Characters in China 2006 - 3/5
37
3
24
3529
6 9 12 11 11
2216
11
29
15 14
DORAEMON
Ocha-ken
Momoko Sakura
CrayonShin
Slam Dunk
IkyouSailor Moon
Ultraman
HELLO KITTY
Pokemon
Dragon Ball
Snoopy
Saint Seiya
Prince of Tennis
Micky Mouse
Winnie the pooh
4-12 years old (N=800)
13-18 years old (N=400)
by Age Group
38
42
2
29
39
1827
6
23
7 7 1015
8 6
39
8
DORAEMON
Ocha-ken
Momoko Sakura
CrayonShin
Slam Dunk
IkyouSailor Moon
Ultraman
HELLO KITTY
Pokemon
Dragon Ball
Snoopy
Saint Seiya
Prince of Tennis
Micky Mouse
Winnie the pooh
35
4
28
4440
138
12 105
2013
1712
22
8
DORAEMON
Ocha-ken
Momoko Sakura
CrayonShin
Slam Dunk
IkyouSailor Moon
Ultraman
HELLO KITTY
Pokemon
Dragon Ball
Snoopy
Saint Seiya
Prince of Tennis
Micky Mouse
Winnie the pooh
Research Result - China
Research done by MAP Research CompanyFavorite Cartoon Characters in China 2006 - 4/5
by Age Group19-29 years old (N=400)
30-40 years old (N=400)
39
43
311
33 32
113
28
4
14
28
1116
20 20
6DORAEMON
Ocha-ken
Momoko Sakura
CrayonShin
Slam Dunk
IkyouSailor Moon
Ultraman
HELLO KITTY
Pokemon
Dragon Ball
Snoopy
Saint Seiya
Prince of Tennis
Micky Mouse
Winnie the pooh
Research Result - China
Research done by MAP Research CompanyFavorite Cartoon Characters in China 2006 - 5/5
by GenderMale (N=1000)
52
3
37 35
11 1015 13 15
9 7
19
312
2617
DORAEMON
Ocha-ken
Momoko Sakura
CrayonShin
Slam Dunk
IkyouSailor Moon
Ultraman
HELLO KITTY
Pokemon
Dragon Ball
Snoopy
Saint Seiya
Prince of Tennis
Micky Mouse
Winnie the pooh
Female (N=1000)
40
Research Result - Taiwan
Research done by YAHOO! on
Favourite Cartoon Characters 2009 -第三名
41
Research Result - Taiwan
Research done by YAHOO! on
Favourite Cartoon Characters 2009
rank characters share vote
1 (口多)啦A夢 16.60% 6772票
2 魯夫 13.10% 5295票
3 蠟筆小新 10.30% 4164票
4 名偵探柯南 9.40% 3802票
5 海綿寶寶 8.10% 3287票
6 兩津勘吉 4.90% 1958票
7 喬巴 3.70% 1482票
8 倉田紗南 3.40% 1363票
9 小丸子 2.90% 1154票
10 漩渦鳴人 2.90% 1174票
11 派大星 2.80% 1140票
12 櫻木花道 2.40% 966票
13 皮卡丘 2.00% 806票
14 史奴比 1.90% 749票
15 怪醫黑傑克 1.80% 739票
16 花媽 1.70% 680票
17 夏娜 1.70% 705票
18 里包恩 1.60% 665票
19 Hello Kitty 1.50% 603票
20 小熊維尼 1.40% 551票
21 湯姆貓&傑利鼠 1.10% 424票
22 KERORO 1.00% 396票
23 頑皮豹 0.90% 381票
24 大力水手卜派 0.50% 183票
25 膽小狗英雄 0.40% 150票
26 小當家 0.40% 170票
27 忍者龜 0.40% 163票
28 大嘴鳥 0.30% 102票
29 賤狗 0.30% 132票
30 忍者哈特利 0.20% 64票
42
% 全體 13-14歲 15-19歲 20-29歲 30-39歲 40-49歲 50-59歲 60-64歲
樣本數 2,000 79 189 457 440 448 298 89
哆啦A夢(小叮噹) 42.60 49.40 50.80 42.50 44.80 41.50 37.20 31.50
凱蒂貓(KITTY) 27.30 24.10 25.90 29.10 29.80 25.70 25.80 23.60
米老鼠/米妮 25.30 22.80 25.90 20.10 22.50 27.50 32.60 31.50
史奴比 25.30 24.10 21.70 23.90 26.40 25.20 28.90 23.60
蠟筆小新 20.60 32.90 28.00 24.30 19.30 21.20 11.40 9.00
柯南 20.50 30.40 24.90 23.90 20.20 20.10 13.40 11.20
維尼小熊 18.50 19.00 15.90 18.80 24.30 15.00 18.10 12.40
櫻桃小丸子 17.20 13.90 17.50 16.40 18.90 19.90 13.10 14.60
泰迪熊 16.60 16.50 19.00 18.40 16.10 16.50 14.40 11.20
哈利波特 14.00 31.60 22.80 17.30 13.00 11.80 7.00 2.20
頑皮豹 12.00 7.60 4.80 10.10 10.20 17.60 14.10 14.60
皮卡丘 11.40 15.20 9.50 9.40 13.60 12.10 10.70 9.00
宮崎駿系列 10.90 11.40 17.50 14.90 11.60 9.80 4.00 1.10
超人 10.50 11.40 8.50 11.80 8.60 11.20 11.10 10.10
沒有 10.20 2.50 3.20 5.00 5.70 12.90 20.10 32.60
Research Result - Taiwan
Research on
Favourite Cartoon Characters in Taiwan 2008
資料:EICP/EICP2008年版電子年鑑/D.生活型態/11.影視藝文卡通人物偏好_性別年齡2008/
4343
Introduction
Designs & Creative
44
7. New Designs – 20th Anniversary Logo
Animal series
In Korea,
licensee applied
animal concept
to plush toy and
sales is
increased.
45
New Designs –
46
New Designs –
47
New Designs –
48
7. New Designs – 20th Anniversary Logo
49
7. New Designs – 20th Anniversary Logo
50
7. New Designs – Hero series
51
7. New Designs – I Hate Green Pepper series
52
7. New Designs – SEASONS series
53
7. New Designs – X’mas series
54