Reinvigorating Stagnant Innovation Through Your Developer Network

Post on 28-Jan-2015

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Innovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant? The hardest part in changing external opinions is in giving up control over your development path, allowing your community to guide your future. It all starts with asking them, “What do you want us to do?”. This session will explore how to build a developer network community to reinvigorate your company innovation, taken from building two highly successful company developer networks. We’ll look at how to track success metrics, begin engagement, and change towards an innovative development model.

Transcript

Reinvigorating Stagnant Innovation

Through Your Developer Network

Jonathan LeBlancHead of Developer Evangelism (North

America)PayPal | DeveloperTwitter: @jcleblanc

My Track Record: 1-1-1

A Thousand Tiny Cuts

The Small Budget Conundrum

Developers != Proft

Long Tail Developers

No Exec Buy In

Building Innovation

1 Event Manager

1 Marketing Manager

2 Evangelists

Making the Old New Again

Startups as an Innovation Source

Contacts and Categories

Categories to Trends

Trends to Innovation

Thought Leadership

Keeping Your Group Alive

You’re a Cost Center

Metrics

audience

contactable

events

meetups

hacks

incubators

startups

followers

online views

Internal Evangelism

Bringing Value Back

Thank You!http://slideshare.net/jcleblanc

Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North

America)PayPal | DeveloperTwitter: @jcleblanc

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