Recruitment and Social Media - the perfect match

Marc Campman

25+ years of marketing, branding, advertising & PR experience. 10+ years online marketing

Founder of Marccampman.com and Partner in LoveSocialMedia

Author of FLIRTONOMICS, how to entertain, date and love your customers on Social Media

Social media strategy & execution since 2007

The Social Media Revolution

SOCIAL MEDIA FOR RECRUITMENT AND PERSONAL BRANDING

Recruiters point of view

The Career Development point of view

Managing your career, means managing your personal brand. Which means managing the conversations about yourself.

Personal Branding

DNA – Keep it Simple

Simple key words: hope, change, Yes we can.

Make it easy for people to tell others what you stand for.

Define your touchpoints

Make it easy for people to find your stories and to get in touch with you. Social media is not about technology, it’s about

Content and Communities

Have your own media

In the end, it’s great to have your own home base to tell your stories the way you want it. Here you don’t need to rely on someone else.

It is an easy place to share all interesting content about your passion.

Use it to communicate your own DNA

Channel your digital content

Channel your content to networks like Youtube, Slideshare, Twitter, Tumblr, Pinterest to increase the number of touch points

It’s all about content, stupid!!

It should be relevant for people to connect with you. Offer them value and they will become followers, ambassadors and eventually fans.

Observe, Facilitate, Join

Observe people, help them to spread the word about you & join into relevant conversations.

When joining: Forget your ego and your macho behavior

Saying thank you & sorry is powerful to create more fans & empathy.

Think long term

Not once, not twice, but 365 days a year.Don’t just deliver content when it is important to you. Produce content when it is important for your audience: probably every day of the year.

So many secrets in Linkedin…….• Building a network• Finding job• Posting a job• Participate in conversations• Sharing knowledge

Linkedin as a Career Development Tool

IS

With a Tie

Be visible and professional on LinkedIn

Save the privacy settings for Facebook

2 secrets in Linkedin

Secret 1 – Message everybody for free

Secret 2: Find everybody

Your LinkedIn Profile

Use keywords to highlight skills, accomplishments.

Do not repost resume. Include professional photo – no

cocktails or sunglasses. Stay current. Ask for Recommendations! Use apps to connect to other social

media profiles like Twitter, blog and SlideShare.

So many secrets in Twitter…….• Find jobs• Check out prospective employers• Search for job related hashtags• Search companies to work for• Connect with recruiters• Network, network network

Twitter as a Career Development Tool

Finding jobs on Twitter – twitjobsearch.com

Build a network

Find companies – followerwonk.com

Use job related hashtags

#jobs, #recruiting, #jobadvice, #jobposting, #jobhunt and #jobsearch.

To narrow it down, seek out more specific hashtags, such as or #prjobs or #salesjobs.

Check industry conference hashtags Job related and industry chats

1 secret in Twitter

twitter.com/search-advanced

So many secrets in facebook• Check out prospective employers• Status updates• Facebook marketplace• Facebook Groups• Posting ads

Facebook as a Career Development Tool

Use apps to promote your jobs

A jobsite within your facebook page

Lots of Facebook app providers

So many secrets in Youtube• Promote yourself• Optimise and Post• Build it• Be creative

Youtube as a Career Development Tool

US Coast Guard - recruitment

• Your CV• Your Video CV• Your Linkedin CV• Your Presentation CV• Your Portfolio• Your Podcast CV

Repurposing your content

Your Video CV

Your Linkedin CV

Your Presentation CV

Your portfolio CV

Summary – publish yourself

See yourself as an editor of your own magazines: Facebook: Metro – fun, for you Linkedin: FT – for business Twitter: Wired – exciting, dynamic

Use your social networks to let people know your looking for a job

Engage with prospective employer Don’t play numbers game (Quality vs

Quantity) Be open and honest about your

employment status

FOCUS

Social Media for Sales

“You can’t rely on your eyes when your imagination is out of

focus”Mark Twain

“Knowledge speaks, but wisdom listens.”

Jimi Hendrix

“The more connections that can be made in the brain,

the moreintegrated the experience is

within memory.”Don Campbell

“Never reach out your hand unless you're willing to

extend anarm.”

Pope Paul VI

“You cannot improve what you cannot measure”

Lord Kelvin

LOVE SOCIAL MEDIA10 reasons (out of 99) why I love Social Media

• @marccampman• Linkedin/in/

marccampman