Recruit Top Graduates on LinkedIn
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How to attract and engage top graduates on LinkedIn
October 2013
Lauren FogartyBrand & Media Solutions Consultant
lfogarty@linkedin.com
Charles HardyTalent Solutions Consultant
chardy@linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Confidential ©2013 All Rights Reserved
AGENDA
Over the next 35 minutes (or so) we will look at the following:
Tips to proactively source student talent
How to engage students using LinkedIn's free and paid for tools
Best practice on building a strong employer brand to attract the next generation of professionals
Students & Recent Graduateson LinkedIn
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“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)
The Fastest Growing & Most Highly Engaged Demographic on LinkedIn
30,000,000+
STUDENTS & RECENT GRADUATES
Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment.Leading UK University
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Recent UK graduate university supply and demand
LinkedIn sees the university recruiting space as a three-sided ecosystem.
EmployersUniversities
Students
LinkedIn Confidential ©2013 All Rights Reserved7
LinkedIn Confidential ©2013 All Rights Reserved
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The new LinkedIn Education Portal
www.linkedin.com/edu
Students
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The Next Generation “C”
Meet IsabellaQuick. Connected. Engaged.
LinkedIn Confidential ©2013 All Rights Reserved10
CONTENT
Isabella establishes her professional identity on LinkedIn
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LinkedIn Confidential ©2013 All Rights Reserved12
Doing her homework around UniversitiesNew University
Pages!
Connects with peers, professors & mentors
School Alumni Tool
Groups
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LinkedIn Confidential ©2013 All Rights Reserved14
Student Jobs Portal
Doing her homework around Jobs and Companies
View Jobs on Mobile
Company Pages
www.linkedin.com/studentjobs
ResearchBest Companies & Opportunities
ConnectOffline and online
Engagewith Alumni & Recruiters
REPLY
Student Recruiting = Social Recruiting
Students are the most engaged member demographicLinkedIn Confidential ©2013 All Rights Reserved
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Employers
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1. Build a Brand establish your presence
2. Engage the Right Student targeted, relevant content
3. Leverage the Latest Technology enhance your brand and recruit more efficiently
3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella…
LinkedIn Confidential ©2013 All Rights Reserved17
1. Build a BrandShowcase your culture on your career page and build in specific content targeted at students
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IsabellaEngineeringBEng, 2014
Mechanical EngineerNational Grid
XYZ Co.Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
PamelaComputer Science
BEng, 2013
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2. Engage the Right StudentDrive awareness via Jobs – auto-matching & active searches
Student jobs are FREE
2. Engage the Right StudentPromote news, jobs & events to your target student audience
LinkedIn Confidential ©2013 All Rights Reserved20
Targeted InMails
Status Updates
You’re Invited! LinkedIn is coming to campus
Thursday, March 20th
Register
Targeted Ads
2. Engage the Right StudentBuild a talent pool in Groups
Students are the most active group members
PICTURE YOURSELF AT xyzCo
Engineer at xyzCo
Isabella Thompson
XYZ Co. – UK Engineering Careers
LinkedIn Confidential ©2013 All Rights Reserved21
XYZ
3. Leverage LinkedIn for efficient eventsEngaging students on campus is challenging
Collecting details / paper resumes is cumbersome
Increasing competition results in lost leads
Poor visibility into event and pipeline activity (ROI)
LinkedIn Confidential ©2013 All Rights Reserved22
3. Leverage LinkedIn for efficient events
Introducing LinkedIn CheckIn.
Connect your offline interactions with an online network
Get a true picture of your
events by capturing &
managing student leads all in
LinkedIn Recruiter.
Simple. Mobile. Data-driven.LinkedIn Confidential ©2013 All Rights Reserved
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Let’s CheckIn…
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LinkedIn Confidential ©2013 All Rights Reserved
1. Event form creation and management
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Event Creation Flow 6/14
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Event Creation Flow 7/14
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Define the event back-end details…
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Campus Recruiter Tools 1/5
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Confidential ©2013 All Rights Reserved
2. The Candidate Experience
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Student Flow 2/5
The data you submit here will be stored by Virgin and LinkedIn.
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Student Flow 4/5
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Student Flow 4/5
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Student Flow 4/5
LinkedIn Confidential ©2013 All Rights Reserved
3. Track, Filter, Engage, Report
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Campus Recruiter Tools 1/5
LinkedIn Confidential ©2013 All Rights Reserved
Campus Recruiter Tools 4/5
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EmailTwitterPhone
Are you ready to recruit the next generation?
LinkedIn Confidential ©2013 All Rights Reserved 38
Deliver a strong brand message direct to your target audience
Improve your efficiency at campus events using LinkedIn CheckIn
Your 3 key takeaways:
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Grow your talent pipeline – track and engage students/graduates as they progress in their career
LinkedIn Confidential ©2013 All Rights Reserved
Thank you.
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To test out the CheckIn registration experience go here:http://lnkd.in/checkindemo2
http://lnkd.in/ukstudent
To view the UK Student & Recent Graduate Talent Pool research go here:
To contact us (if not current client):http://lnkd.in/contactus
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