Recruit Top Graduates on LinkedIn

How to attract and engage top graduates on LinkedIn

October 2013

Lauren FogartyBrand & Media Solutions Consultant

[email protected]

Charles HardyTalent Solutions Consultant

[email protected]

LinkedIn Confidential ©2013 All Rights Reserved

mailto:[email protected]

mailto:[email protected]


AGENDA

Over the next 35 minutes (or so) we will look at the following:

Tips to proactively source student talent

How to engage students using LinkedIn's free and paid for tools

Best practice on building a strong employer brand to attract the next generation of professionals

Students & Recent Graduateson LinkedIn

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“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)

The Fastest Growing & Most Highly Engaged Demographic on LinkedIn

30,000,000+

STUDENTS & RECENT GRADUATES

Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment.Leading UK University

LinkedIn Confidential ©2013 All Rights Reserved5

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Recent UK graduate university supply and demand

LinkedIn sees the university recruiting space as a three-sided ecosystem.

EmployersUniversities

Students



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The new LinkedIn Education Portal

www.linkedin.com/edu

http://www.linkedin.com/edu

Students

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The Next Generation “C”

Meet IsabellaQuick. Connected. Engaged.


CONTENT

Isabella establishes her professional identity on LinkedIn



Doing her homework around UniversitiesNew University

Pages!

Connects with peers, professors & mentors

School Alumni Tool

Groups



Student Jobs Portal

Doing her homework around Jobs and Companies

View Jobs on Mobile

Company Pages

www.linkedin.com/studentjobs

http://www.linkedin.com/studentjobs

ResearchBest Companies & Opportunities

ConnectOffline and online

Engagewith Alumni & Recruiters

REPLY

Student Recruiting = Social Recruiting

Students are the most engaged member demographicLinkedIn Confidential ©2013 All Rights Reserved

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Employers

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1. Build a Brand establish your presence

2. Engage the Right Student targeted, relevant content

3. Leverage the Latest Technology enhance your brand and recruit more efficiently

3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella…


1. Build a BrandShowcase your culture on your career page and build in specific content targeted at students


IsabellaEngineeringBEng, 2014

Mechanical EngineerNational Grid

XYZ Co.Nuclear Engineer

JOBS YOU MAY BE INTERESTED IN

Students are twice as likely to engage with a Job on Mobile

Amazon

XYZ Co.Engineer

JOBS YOU MAY BE INTERESTED IN

Engineer

PamelaComputer Science

BEng, 2013


2. Engage the Right StudentDrive awareness via Jobs – auto-matching & active searches

Student jobs are FREE

2. Engage the Right StudentPromote news, jobs & events to your target student audience


Targeted InMails

Status Updates

You’re Invited! LinkedIn is coming to campus

Thursday, March 20th

Register

Targeted Ads

2. Engage the Right StudentBuild a talent pool in Groups

Students are the most active group members

PICTURE YOURSELF AT xyzCo

Engineer at xyzCo

Isabella Thompson

XYZ Co. – UK Engineering Careers


XYZ

3. Leverage LinkedIn for efficient eventsEngaging students on campus is challenging

Collecting details / paper resumes is cumbersome

Increasing competition results in lost leads

Poor visibility into event and pipeline activity (ROI)


3. Leverage LinkedIn for efficient events

Introducing LinkedIn CheckIn.

Connect your offline interactions with an online network

Get a true picture of your

events by capturing &

managing student leads all in

LinkedIn Recruiter.

Simple. Mobile. Data-driven.LinkedIn Confidential ©2013 All Rights Reserved

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Let’s CheckIn…

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1. Event form creation and management

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Event Creation Flow 6/14

26LinkedIn Confidential ©2013 All Rights Reserved

Event Creation Flow 7/14


Define the event back-end details…


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Campus Recruiter Tools 1/5



2. The Candidate Experience

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Student Flow 2/5

The data you submit here will be stored by Virgin and LinkedIn.


Student Flow 4/5


Student Flow 4/5


LinkedIn Confidential ©2013 All Rights Reserved 34

Student Flow 4/5


3. Track, Filter, Engage, Report

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EmailTwitterPhone

Are you ready to recruit the next generation?


Deliver a strong brand message direct to your target audience

Improve your efficiency at campus events using LinkedIn CheckIn

Your 3 key takeaways:


Grow your talent pipeline – track and engage students/graduates as they progress in their career


Thank you.

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To test out the CheckIn registration experience go here:http://lnkd.in/checkindemo2

http://lnkd.in/ukstudent

To view the UK Student & Recent Graduate Talent Pool research go here:

To contact us (if not current client):http://lnkd.in/contactus

http://lnkd.in/checkindemo2

http://lnkd.in/checkindemo2

http://lnkd.in/ukstudent

http://lnkd.in/contactus

http://lnkd.in/contactus

Recruit Top Graduates on LinkedIn

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