Recorded future’s unique temporal analysis has competitors hard marshall sponder 12-13-11-v2

Recorded Future’s Unique Temporal Analysis has competitors hard pressed to Compete

Marshall SponderWebMetricsGuru INCDecember 21, 2011

Predictions around World Economic Forum show RF’s unique strengths as an analytics and forecasting platform

Refer to https://www.recordedfuture.com/rf/s/7MxbC1

We were able to extract the following talking points pertaining to future predictions around the World Economic Forum to take place in January 2012 in Davos, CH.

• Peruvian president to travel and participate in WEF• Klaus Schwab to lead team of CEOs to Kerala• India, UAE and China are prominent in the WEF proceedings for next January • "Occupy" economic forum planned”: see https

://www.recordedfuture.com/rf/s/2tLHFJ• Some WEF meetings to be held in Istanbul going forward, refer to https://

www.recordedfuture.com/rf/s/26pJRt for more information

RF automatically categorizes news stories by location, region, broad topics and channel – which helps when creating a readout or talking points related to predictions.

Sysomos MAP around WEF

What does it all mean? 10-20 hours of Analyst work?

Ops!!! Not good for rest of World Economy?

The RF temporal timeline is unique – the closest analogy is Google Trends and Google Insights for search, that do employ some predictive analysis, but only for traffic volume, not events.

One wonders if the price of Oil per barrel will go down as China ‘s economy slows.

The RF temporal timeline is unique – the closest analogy is Google Trends and Google Insights for search, that do employ some predictive analysis, but only for traffic volume, not events.

Google’s interface is good for predicting future traffic, but does not attempt to forecast what events may happen.

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Alternative energy discussion for 2012

• Rising prices to affect both consumers and industry• New technologies, converting disposed plastics into crude• Attempt to change US tax credits for alternative energy use• Dedication of Ukrainian resources to develop alt energies as

mentioned by Viktor Yanukovych

Klout.com does topic analysis and ranking, but is not a predictive tool and is not able to pick up much about many

subjects due to a lack of granularity besides basic topics

No Lists for Solar Energy, Alternative Energy, etc,

RF Alternative Energy Influencers

Recorded Future maps out the influencers of various types and shows where and how they are connected.

Radian6 / Salesforce is a powerful monitoring platform but has no futures temporal reports and is very labor intensive to generate insights from

Brandwatch offers powerful tools and a cleaner dataset than most – though it is not designed to address predictive analysis of futures.

Energy costs for 2012

• Companies talking about need for reducing energy costs: Google, JSW, Cintas, Mitsubishi, Wal-Mart, GSK

• Big time focus in Business media• Take a look at some of the most

negatively charged discussion versus positive

Big time focus in Business media

Compete.com’s Traffic Dashboard are useful for keyword, traffic and competitive analysis, but cannot look into the future.

Summary• Tools shape the data we can pull from them, some

are better for one purpose, and worse for others.• The only temporal platform that I know of,

specifically designed to forecast possible future events, is Recorded Future.

• Recorded Future is the right platform for forecasting and futures analysis and predictions on a variety of subjects, to learn more contact RECORDEDFUTURE.COM

Marshall SponderWebMetricsGuru INC.

www.smabook.comwww.webmetricsguru.com

now.seo@gmail.com@webmetricsguru@smanalyticsbook

http://www.smabook.com

WebMetricsGuru INC.