Social media club september 20th, 2011 - marshall sponder

Social Media Club9/20/11

Social Media Analytics WebinarChallenges and Solutions within Social Media

Analytics

Marshall Sponder WebMetricsGuru.com

Smabook.com@webmetricsguru@smanalyticsbook

Challenges to Getting it Right!

CH 7 #smabook

indentify the right firms and platforms

(see chapter 3,7, 8, 10 of #smabook)

4 types of platforms

Full Service

Self Serve

Hybrid

Inte

rnal

4 Levels of SMM Maturity

First Level: Monitoring

Second Level: Online Research

Third Level: Social Targeting & Data Management

Fourth Level: Social Business Collaboration

Analyst being paired with internal marketing PR

What works Best?

Hire people who know Social Analytics well

+ technical requirements

Plus

Is all this work really worth

it?

Setting realistic time frames and costs for Social Analytics

What can we do with these platforms?

Brand Analysis &

Brand Sentiment

International monitoring

Sentiment Analysis

Influencer

Identification

Market Research

+ -

Platform Limitations

Query Length size

Poor

Geo-location

capabilities

Little ability to segment and sub-segment data

(covered in CH 7 and CH 8)

Little

Support

Language

Little Data Consistency or interoperability

Data is often bought from aggregators

For issues and limitations (read CH 10)

Platforms are often unable to provide meaningful reports without a lot of extra manual work

Future Plays?

Read CH 12

Marshall SponderWebMetricsGuru INC.

www.smabook.comwww.webmetricsguru.com

[email protected]@webmetricsguru@smanalyticsbook

http://www.smabook.com

WebMetricsGuru INC.