Real-time Campaign Analysis: Digital Content Summit 2015
Post on 21-Aug-2015
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Digital Content Summit April 2015
Sade LajaHead of Digital Engagement and ContentDigital Catapult@SadeLaja1
Real Time Analysis of Content Traction
Who are we?
A national centre to rapidly advance the
UK’s best digital ideas
Completely neutral
Not for profit
Our mission…
We are NOT a funder, incubator or accelerator!
Our aim is to work with these organisations, not duplicate
To unlock proprietary data in faster, better and more trusted ways
#DCS2015
Budget 2015
• Our most retweeted piece of content on Twitter
• Hundreds of unique views in the first few hours of being published
• Helped contribute to wider coverage the Digital Catapult received
#DCS2015
Consider this…
• Two billion active social media users worldwide
• Social networking accounts for 28% of all media time spent online
• 80% year-on-year audience growth of LinkedIn
#DCS2015
Tools
• Analytics tools are of course invaluable, but…
• In the modern age organisations must be willing to do two key things…
#DCS2015
Gauging Real Time Reaction
Track page views and unique visits and the user journey
All while monitoring online views and tweaking if necessary
#DCS2015
Focus on Four Challenges
• Personal Data and Trust
• Closed Data
• Creative Content
• Internet of Things
Our Product Portfolio
PitStops
OpenCalls
Use of theCentre
Become a Supporter
Join a Network
Industry Secondment Programme
Research Bids
Tech Services
Capability Hubs
Events
Contributor Programme
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