Real, Raw & Human : Using video to build cultural, competitive advantage
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“Real, Raw & Human”
Using video to build cultural competitive advantage
Glenn Elliott
Entrepreneur & Employee Engagement Guy
(Slideshare blocks links in the first three slides so we have
to eek this intro bit out!)
These slides are from Glenn’s keynote at Wistiafest in June 2017.
The full video of the session will be on the Wistiafest 2017 website just as soon as Chris Lavigne has worked his editing magic.
You might also like this interview with Glenn from earlier in the year over on the Wistia blog:
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hello…
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#nerd
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#bignerd
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#biggernerd
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#introvertednerd
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growth = mission delivery
product + people = growth
mission + model = profits
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What have I learned about people?
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People can’t be trusted with the truth
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People don’t understand business so there’s no point in
explaining the why
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Leaders need to look strong and not show weakness
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A great place to work is an easy place to work
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Results are more important than leadership skills
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Primetime TV study
CEO’s were 4x more likely to commit a crime than a drug dealer or a gang leader.
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63% of employees do not trust their CEO
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70% of people are disengaged at work
US Economic Growth is stuck at 1.5% pot GDP. Slow growth is the new normal.
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But you are in an awesome position to make a difference!
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No medium can build trust and convey
authenticity like video
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Video can humanise issues and connect
people across borders
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Video is magic atbeing human at scale
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“Brave, ‘human’ leadership is the key to building trust.”
“
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5 ways you can help an authentic leader
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Help leaders be humble, human and vulnerable
1
CEO on the spot
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Encourage leaders to be welcoming,
kind and thoughtful2
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CEO on the spot no preparationWelcome video
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CEO on the spot no preparationWelcome video
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Help leaders show they are connected, listening and acting
3
CEO’s Update : Friday 21st April, London.
Video blog
Note to sales 14 May 2017, Sydney
Trip Report : New Work Summit 2017, California
Special message for the Morrison’s Supermarket pitch
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Encourage leaders to demystify their jobs. Show what is behind the curtain.
4
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post board video
JB & Glenn : What happened at today’s board meeting?
glennelliottrebelplaybook.com Bamboo HR Conference Report ; Glenn & Charlie in Utah
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VP Marketing, JB at the SHRM conference Chicago
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Help leaders build social cohesion
across the organisation
5
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interview new staff
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ABF
ABC
Always be filming
Always be communicating
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✔ ✔
✔
✔ ✔ ✔
Video has so much power
Marketing
Sales
Leadership
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Message me for a full Wistia playlist of all the videos mentioned
here.
glennelliott72
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Pre-order by this Friday with code wistiavip get 20% off.
glennelliott
rebelplaybook.com
Pre-order by this Friday with code wistiavip get 20% off.
glennelliott
rebelplaybook.com
Pre-order by this Friday with code wistiavip get 20% off.
glennelliott
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Further readingThe art of selling with videofrom Wistiafest 2016 Slides
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