Real, Raw & Human : Using video to build cultural, competitive advantage

glennelliottrebelplaybook.com

“Real, Raw & Human”

Using video to build cultural competitive advantage

Glenn Elliott

Entrepreneur & Employee Engagement Guy

(Slideshare blocks links in the first three slides so we have

to eek this intro bit out!)

https://www.linkedin.com/help/slideshare/topics/7013/7014/53683/hyperlinks-in-slideshare-presentations-and-documents?lang=en

These slides are from Glenn’s keynote at Wistiafest in June 2017.

The full video of the session will be on the Wistiafest 2017 website just as soon as Chris Lavigne has worked his editing magic.

You might also like this interview with Glenn from earlier in the year over on the Wistia blog:

https://wistia.com/wistiafest/2017


https://wistia.com/blog/interview-glenn-elliott















































































































































hello…


#nerd


#bignerd


#biggernerd


#introvertednerd




growth = mission delivery

product + people = growth

mission + model = profits


What have I learned about people?


People can’t be trusted with the truth


People don’t understand business so there’s no point in

explaining the why


Leaders need to look strong and not show weakness


A great place to work is an easy place to work


Results are more important than leadership skills




Primetime TV study

CEO’s were 4x more likely to commit a crime than a drug dealer or a gang leader.


63% of employees do not trust their CEO


70% of people are disengaged at work

US Economic Growth is stuck at 1.5% pot GDP. Slow growth is the new normal.


But you are in an awesome position to make a difference!


No medium can build trust and convey

authenticity like video


Video can humanise issues and connect

people across borders


Video is magic atbeing human at scale


“Brave, ‘human’ leadership is the key to building trust.”

“


5 ways you can help an authentic leader


Help leaders be humble, human and vulnerable

1

CEO on the spot


Encourage leaders to be welcoming,

kind and thoughtful2


CEO on the spot no preparationWelcome video


CEO on the spot no preparationWelcome video


Help leaders show they are connected, listening and acting

3

CEO’s Update : Friday 21st April, London.

Video blog

Note to sales 14 May 2017, Sydney

Trip Report : New Work Summit 2017, California

Special message for the Morrison’s Supermarket pitch


Encourage leaders to demystify their jobs. Show what is behind the curtain.

4


post board video

JB & Glenn : What happened at today’s board meeting?

glennelliottrebelplaybook.com Bamboo HR Conference Report ; Glenn & Charlie in Utah


VP Marketing, JB at the SHRM conference Chicago


Help leaders build social cohesion

across the organisation

5


interview new staff




ABF

ABC

Always be filming

Always be communicating


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Video has so much power

Marketing

Sales

Leadership

glennelliott

Message me for a full Wistia playlist of all the videos mentioned

here.

glennelliott72

rebelplaybook.com

Pre-order by this Friday with code wistiavip get 20% off.

glennelliott

http://rg.co/rebelplaybook

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Further readingThe art of selling with videofrom Wistiafest 2016 Slides

https://www.slideshare.net/rewardgateway/the-art-of-selling-with-video-for-wistiafest



Real, Raw & Human : Using video to build cultural, competitive advantage

Leadership & Management