Transcript
RIVER CANYON COUNTRYNOVEMBER 2012 - JANUARY 2013
COMMUNITY TOURISM
PLANNING WORKSHOP
In 30 seconds or less…• Name• Where you live• What kind of work you do
(organization/affiliation)• What is one thing that you want to
accomplish in the community as a result of this program
INTRODUCTIONS
MORNING• Participant introductions• Program introduction• Principles of sustainable tourism • Refining the preferred vision• Scenario creation: what will happen
in 10-20 years?
TODAY’S AGENDA
AFTERNOON:• Surfacing actions in the next 1-5 years• Asset mapping for tourism• Initial action planning • Wrap up
TODAY’S AGENDA
PROGRAM GOALS Raise the awareness and understanding of the
value of the tourism industry
Engage a broad cross-section of the community in a dialogue to identify strengths and opportunities
Spark creativity and enthusiasm in community leaders to contribute to making Oregon a premiere tourism destination
Connect community and business leaders with resources to help develop new authentic tourism products and leverage the assets they have
Pg. 9
Develop new experiences and products for locals and visitors that sustain or enhance the geographical character of a place
Stimulate new local business development
Establish positive relationships between community leaders and the state’s tourism organizations
PROGRAM GOALS
PROGRAM PARTNERS
• Future iQ Partners
• Rural Development Initiatives
• Alta Planning + Design IMBA Bricker Consulting
• Great Destination Strategies
• Sustainable Travel International
• UO Altitude Essentials
Committed groups - unfocused
Committed groups – focused
RESULTS
McKENZIE RIVER VALLEY
JOHN DAY RIVER TERRITORY
John Day River Territory Marketing Endeavors
OAKRIDGE
Oakridge’s IMBA Ride Center
Enhancements
Volunteers Connect Trail on Salmon Creek
Flat Creek – Salmon Creek Trail Linkage Proposal
Over the Top Ride
Oakridge Ukulele Festival
For the Love of Mushrooms!Oakridge, Oregon
“We Speak”
WALLOWA COUNTY
Wallowa County 70 Bike Racks
YOUR WORKSHOPS
• Community Tourism Visioning & Planning• Cultural & Agri-tourism Dev: Tues Dec 4• Tourist for a Day Field Session: Wed Dec 5• Nature Based Outdoor Recreation: Tues Jan 8• Bicycle Tourism Development: Wed Jan 9• Marketing on a Shoestring: Tues Jan 29• Teaming for Success: Wed Jan 30
EVENTS
• Un-Cork Your Business’ Tourism Potential: Tues Jan 8
• Community Tourism Kickoff: Wed Jan 30
• Oregon Governor’s Tourism Conference in Salem: April 14-16, 2013
PARTICIPANT EXPECTATIONS
• Attend all sessions• Participate fully and respectfully • Arrive 15 minutes early to sessions as
sessions will start right on time• Bring everything to the table! • Complete a workshop evaluation after each
session (sent to you via email)• Work actively with the local steering
committee to assist with implementing priority actions
SESSION GROUNDRULES
• Keep an open mind • Actively listen• Share air time• Be early…and often!• Contribute to moving forward• Enjoy the process…the journey is just as
important as the destination
MATCHING GRANT HIGHLIGHTS
SUSTAINABLE TOURISM…
1. Is integrated with and respectful of the culture, homeland, heritage, and people of a place;
2. Provides a unique and authentic experience for the visitor;
3. Generates localized economic development benefits;
4. Has a balanced or beneficial impact on the environment;
SUSTAINABLE TOURISM…
5. Generates revenue that is invested in conserving and enhancing the unique features of the community;
6. Provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;
7. Encourages diverse parties to work together to create new opportunities and to address common challenges; and
8. Serves target markets that are profitable, with promising long term viability.
S U S T A I N A B L E :: TOURISM
1. Sustainable tourism is integrated with and respectful of the culture, homeland, heritage, and people of a place;
TIMBERLINE LODGE ON MT. HOOD
KAH-NEE-TAWARM SPRINGS RESERVATION
KUNA YALA PANAMA
2. Sustainable tourism provides a unique and authentic experience for the visitor;
LOCALHISTORY
PORTLAND BRIDGE PEDAL
DAS PARK HOTELOttensheim, Austria
3. Sustainable tourism generates localized economic development benefits;
LOCAL PRODUCTS
LOCAL MUSICIANS
LOCAL CUISINE
UTILIZE LOCAL
MARKETS
Photo courtesy of Jeff Behan © 2008
LOCAL ARTISANSEugene Saturday Market
LOCAL ART
LOCAL ARTISANS
LOCAL GUIDES
LOCAL FISHERMEN
LOCAL SHOPKEEPERS
Photo by Iercercle
BUSTLING MAIN STREETSVITAL COMMUNITIES
4. Sustainable tourism has a balanced or beneficial impact on the environment;
Green Travel Data
Travel Oregon/Green Traveler Analysis conducted by the U.S. Travel Association, 2009
Nearly 85% of those considering travel to Oregon self identified as“environmentally conscious”
USE OF NATURAL FEATURESSokol Blosser Wine Cellar - Dundee, OR
• underground chamber naturally stays cooler
• rounded profile blends in with landscape
For more information, visit the Sokol Blosser Winery website at www.sokolblosser.com
Photo courtesy of Sera Architects, © Sera Architects, www.serapdx.com
APPROPRIATE TECHNOLOGYOregon Parks & Rec Dept. Composting Toilets
Smith Rocks, Oregon
The system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.
• virtually odorless
• solar power used to drive ventilating fan
• less frequent removal of remaining solids
• compost used for fertilizer
5. Sustainable tourism generates revenue that is invested in conserving and enhancing the unique features of the community;
Bandon Dunes
TheOregon Travel
PhilanthropyFund
+
6. Sustainable tourism provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;
KOTOWA COFFEE TOURS Boquete, Panama
Lakeview, Oregon
EDUCATIONALVOLUNTEER VACATIONS
7. Sustainable tourism encourages diverse parties to work together to create new opportunities and to address common challenges; and
South African National ParksHoerikwaggo Trail
- short video -
Oakridge, Oregon
8. Sustainable tourism serves target markets that are profitable, with promising long term viability.
Active Outdoor Rec Participation
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
60 million adult bicyclists
4 billion outings
National Bicyclist Demographics
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
U.S. Trip-related sales: $47 billion
Jobs generated by cycling: 1.1 million
National Bicyclist Demographics
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
ASSET MAPPING
• Outstanding places to stay• Unique culinary experiences • Tourism amenities• Outdoor recreation assets • Unique retail or attractions • Tour opportunities • Quality events • Significant cultural and historical sites or
stories • Marketing & public relations assets
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