Raw Report - Trends in active lifestyle
Post on 12-Aug-2015
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Raw Report 1
Nowness
Health in focus among Swedes
Källa: Svenskarna och internet, av .se, mars 2015
The Internet was the most frequently used option when respondents
researched outdoor and sports-related products (almost 70 percent of respondents used it “frequently” or “always”) - Global Survey of online shopping
“If I’m buying something online I usually know what I want, and when I find it I want to be out of there and back to my life as quickly as possible.”
CONTENT (IS)
KING
WHAT IS YOUR
ECO SYSTEM?
MINDFUL(L)NESS
OUTDOOR KEEPS GROWING…
NATUREAS A GYM
URBANISATIONOF OUTDOOR TRANING
SHARING THE SOCIAL LANDSCAPE
THE WHOLE FAMILY
PERSONALIZATION OF BRANDS
EVEN THE PLAYERS PLAY
The Patient as a Consumer of Health & Care
SPORT &LUXURY
LUXURY DRIVES THE MARKET
STREET x SPORTS
LUXURY DRIVES THE MARKET
DESTINATIONS TO
INSPIRE
EXPERIENCE YOURSELF
BLEISURE during silence
HYBRID FOOD
SHOP AND
SWEAT
EXTREME IS NORMALIZED
Health, Sustainability & Active Lifestyle
www.rawagency.se
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